The Zac Anesbury Show: Your Marketing Podcast artwork

Marketing · Zac

The Zac Anesbury Show: Your Marketing Podcast

by Zac

The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.

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Latest episodes

Showing 20 · updated from the feed

Meet Associate Professor Lara Stocchi - S4EP1 (1/4)

Welcome to the Zac Anesbury Show!   On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced an

Nov 9
12 min

The Zac Anesbury Show S4EP1: Marketing and Career Insights with Assoc. Prof. Lara Stocchi

Welcome to the Zac Anesbury Show!   On today’s podcast, we have Lara Stocchi. She is an Associate Professor in Marketing at Adelaide University and is an experienced an

Nov 2
38 min

Words of Wisdom from Byron Sharp & Phil Stern | Lessons Beyond Marketing - S3 EP6 9/9

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of mar

Oct 30
2 min

Why We’re Still Optimistic About Marketing Science | Professors Byron Sharp & Phil Stern - S3 EP6 8/9

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of mar

Oct 28
9 min

Beyond Journal Rankings: Byron Sharp & Phil Stern on Better Ways to Assess Research - S3 EP6 7/9

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of mar

Oct 26
11 min

How Academic Tribes Control Marketing Journals | Byron Sharp & Phil Stern Expose the Truth - S3 EP6 6/9

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of mar

Oct 24
9 min

Publish or Perish: How KPIs Are Ruining Marketing Science | Byron Sharp & Phil Stern Speak Out - S3 EP6 5/9

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of mar

Oct 22
8 min

Why Marketing Journals Obsess Over ‘New’ Ideas | Byron Sharp & Phil Stern Explain - S3 EP6 4/9

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of mar

Oct 20
7 min

Most Marketing Research Is Ignored by Business – Byron Sharp & Phil Stern Explain Why - S3 EP6 3/9

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of mar

Oct 18
6 min

Why Marketing Professors Are Out of Touch: Byron Sharp & Phil Stern Discuss - S3 EP6 2/9

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of mar

Oct 16
4 min

Get to Know Prof. Byron Sharp and Prof. Phil Stern Ehrenberg-Bass Institute - S3 EP6 1/9

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of mar

Oct 14
4 min

The Zac Anesbury Show S3E6: Prof. Byron Sharp & Prof. Phil Stern

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University. Today, we tackle the corruption of mar

Oct 12
1 h 00 min

Starting Your Career: Essential Tops for Your First Job (Dr Luke Greenacre) - S3 EP5 6/6

On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University

Oct 6
7 min

How Reading for Interest Leads to Great Questions (Dr Luke Greenacre) - S3 EP5 5/6

On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University

Oct 4
3 min

Income Management of Government Payments on Welfare: the Australian Cashless Debit Card (Dr Luke Greenacre) - S3 EP5 4/6

On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University

Oct 2
26 min

Navigating Diverse Research Strengths: Tips for Academics (Dr Luke Greenacre) - S3 EP5 3/6

On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University

Sep 30
3 min

From Culture to Research Publications: An Academic Journey (Dr Luke Greenacre) - S3 EP5 2/6

On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University

Sep 28
9 min

Get to Know Dr Luke Greenacre: a Mixed Methods Researcher - S3 EP5 1/6

On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University

Sep 26
7 min

The Zac Anesbury Show S3E5: Insights from Dr. Luke Greenacre

On today’s podcast, we have Dr Luke Greenacre.  Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University

Sep 24
1 h 04 min

Pursue Your Passion: Life Advice for Working on What You Love (Professor Ray Taylor) - S3 EP4 12/12

On today's podcast, we have Professor Ray Taylor.   Ray is a Professor at Villanova University, Pennsylvania, United States.   Ray is not only a world-class rese

Sep 22
4 min

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