Wharton Marketing Matters

Archer Roose Wines Is Making Canned Wine Mainstream

What does it take to market a product that challenges long-held category expectations? Conley Downing, CMO of Archer Roose Wines, breaks down the strategy behind buildin

How Fast-Casual Brands Build Loyalty

How do restaurant brands create loyalty when every guest wants something different? Joel Bulger, CMO of WOWorks, the parent company of Saladworks, Garbanzo Mediterranean

Marketing Baby Tech to Modern Parents

Baby technology is changing how parents monitor sleep, health, and well-being. But how can brands provide meaningful information without creating more anxiety? Krista We

How AG1 Built Trust Through Podcast Marketing

How did AG1 turn podcast advertising into a powerful engine for trust and growth? Paulie Dery, Chief Marketing Officer at AG1, explains why the company invested early in

Piedmont Healthcare’s Marketing Strategy for Building Trust

How do you market healthcare in a way that builds trust? Kate Metzinger, Vice President of Marketing and Physician Outreach at Piedmont Healthcare, discusses her transit

How Liquid Death Builds Marketing That Wins the Internet

Most brands compete against other brands. Liquid Death competes against entertainment. Greg Fass, Vice President of Marketing at Liquid Death, joins Barbara Kahn and Am

Creating a Category: Mike Kurtz, Founder of Mike’s Hot Honey, on Brand Building, Community, and Growth

Can a simple idea create an entirely new product category? Mike Kurtz, Founder of Mike’s Hot Honey, shares the story behind transforming a homemade honey and chili pepp

Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy

Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses how the company helped transform non alcoholic beer from a niche category into a mainstream l

Ferrero NA's CMO, Chad Stubbs

Chad Stubbs, Chief Marketing Officer of Ferrero North America, joins Barbara and Americus to discuss how large-scale campaigns, cultural relevance, and innovative marketi

Google's Vice President of AI and Marketing Strategy, Joshua Spanier

Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from effi

JP Morgan Asset & Wealth Management's CMO, Rosa Rita

Rosa Rita, Global Chief Marketing Officer at JP Morgan Asset & Wealth Management, explains how data-driven insights and AI-powered personalization are transforming market

Groov Founder Dan Cataldi on Reinventing Custom Orthotics

Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and spee

Manscaped CMO, Marcelo Kertész

Marcelo Kertesz, Chief Marketing Officer of Manscaped, explains how the brand leveraged humor, premium design, omnichannel distribution, and a breakout Super Bowl campaig

Zillow's VP of Brand and Product Marketing, Beverly Jackson

Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first phil

Canva's Global Head of Consumer and Product Marketing, Kristine Segrist

Kristine Segrist, Global Head of Consumer and Product Marketing at Canva, joins Barbara and Americus to explain how the company empowers millions to bring ideas to life t

Ad Age Editor-in-Chief, Jeanine Poggi

Jeanine Poggi, Editor-in-Chief of Advertising Age, joins Barbara & Americus to discuss the evolution of high-stakes advertising, exploring the rise of AI-generated creati

CMO of Liquid I.V., Stacey Andrade-Wells

Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to bui

CEO of GrowthLoop, Chris O'Neill

Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workf

CMO of HelloFresh, Jorge Samayoa

Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-coo

Highlights: Resy, An American Express Company | Fiametta

Highlights of interviews with Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, and Merill Hollander, founder of the contemporary fine jewelry b