The Fitcarma Podcast

FCM231: What Survives Every Era of Fitness (With Lacey Stone)

There is always something fitness businesses are being told they need to do next. A new modality. A new piece of technology. A new way to personalize the workout. A new

FCM230: How to Make Your Fitness Classes Impossible to Replace: The Two Moment Rule

How do you create fitness classes that members actively choose, talk about, and have a hard time replacing? For boutique fitness studio owners, stronger member retention

FCM229: The Fitness Industry's Biggest Blind Spot: People (With Jessica H. Maurer)

The fitness industry has never known more about programming, performance, and optimization. So why are so many people still unconvinced that fitness is for them? In thi

FCM228: How To Create Fitness Classes People MUST Come Back For

Why do people stop coming to your fitness studio? It's easy to blame motivation, discipline, busy schedules, streaming workouts, or short attention spans. But what if t

FCM227: The Number Nobody Talks About (With Mitch McGinley, Boutique Fitness Broker)

What's the number nobody talks about? For boutique fitness studio owners, it's the sale price. But this episode isn't just for owners preparing to sell. It's for anyo

FCM226: What Makes Studio Marketing Actually Work (with Zach Mills, ONBRND Marketing)

Most studio owners think they have a marketing problem. But what if the real issue is that your brand story, follow-up systems, and in-studio experience aren't working

FCM225: What If Fitness Had Michelin Stars? (with Jack Thomas, The Fit Guide)

Fitness is changing. Not because there's a hot new workout on the menu, but because people are craving something more meaningful than a class they try once and forget.

FCM224: If You Want To Grow... Your Studio Needs This First

In this episode, Shay breaks down the hidden energy leaks that drain trust, culture, consistency, and scalability inside boutique fitness businesses... even the really go

FCM223: Are You Talking to Your Members... or a Mirror?

Your social media feed can be an invitation into your brand world, or a fancy display case. You didn't open a studio to perform. You opened it to help people feel stronge

FCM222: Brands That Moves People: Life Time's North Star with Jeff Zwiefel

What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the prin

FCM221: Scaling with Soul: How to Build a Team That Rocks Your Brand Vision

You've built something powerful. An experience your community loves. But behind the scenes, you're wearing too many hats, struggling to replicate the magic, and wondering

FCM220: The Rhythm Remembers: Music as Medicine for Movement, Mood, and Meaning with Emma Marshall

What if music isn't just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand? In this

FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki

Ashley Marand Iwanicki is the founder and CEO of The Collective Studios, a boutique fitness brand in New Hampshire that's redefining what it means to lead with purpose, b

FCM218: 13 Reasons Body Transformation Marketing Is Failing Your Business (Backed by Research)

Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn't be allowed in Pilates class—and that instructors

FCM217: If They're Not Showing Up, That's On Us: Why the Real Problem Isn't Motivation—It's Conversion

What if your potential clients aren't lazy, unmotivated, or inconsistent—what if your brand just isn't making them feel like they belong? In this episode, we challenge

FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What's Hot—and What to Do Instead

Trends aren't growing the fitness industry—they're just keeping it spinning. Despite all the buzz and innovation, only 20–30% of people consistently work out. And that

FCM215: The North Star: The Secret to Building a Brand That Grows With You

If your fitness brand isn't growing the way you want it to, it's probably not a marketing problem. It's not your logo. It's not even your class experience. It's the lac

FCM214: What Music, Mario Kart, and Your Cueing Style Have in Common

What does your cueing style have in common with Mario Kart and a trip to IKEA? A lot more than you think. In this episode, Barry and Shay answer a big question from ins

FCM213: Beyond the Workout: Crafting Story-Driven Class Experiences

What if your fitness class was more than just a workout? What if it was a transformational journey where every client felt like the hero of their own story? In this epi

FCM212: The Fear That's Silently Sabotaging Your Studio's Brand

Are you unknowingly holding back your studio's growth? Many fitness business owners hesitate to define their clients' real struggles, fearing they'll sound negative or pu