The Built To Scale Podcast

Your Email List Is Dying and Here's the Fix with the Inbox Geek | Nelson Aquino & Paul Counts

The average email list shrinks about 22% a year, according to Nelson Aquino, and most brands are doing nothing about it. Meanwhile, they keep paying Meta and Google to re

AI Can't Close Your Deals & How One Upsell Yielded $60K in Two Days | Rob Schwartz

One tweak. $60,000. In two days. Rob Schwartz, VP of Partnerships and Strategic Initiatives at ClickFunnels, breaks down the upsell most funnel builders skip, why your fi

Why This Business Consultant Refuses to Get Paid | Tim Kanter

Founders don't stall because they lack talent. They stall because they're doing everything themselves. Tim Kanter spent 10 years stuck at $275K in revenue, then built the

Reflections on 40 Years in Marketing: Super Bowl Ads, Storytelling, and AI Slop | Alan Schulman

Alan Schulman has 40 plus years in advertising and marketing. He wrote TV spots for Leo Burnett, FCB, and McCann Erickson before becoming one of the first creatives to ta

The $23.5 Million Rookie Mistake and Why Being Needed Makes Your Business Worth Less | Marty Fahncke

Most business owners will plan a two week vacation with more care than they plan the sale of their business, even though 100 percent of them will exit someday. Marty Fahn

The Profit Pyramid: How Built To Scale Actually Scales Brands | Jeremy Gillespie

Bigger ad spend does not mean bigger profit. For our 25th episode, Built To Scale founder and CEO Jeremy Gillespie sits down with Shmuel Herschberg to open the vault on h

Why This Business Model is Losing to AI and What You Should Do Instead | Scott Rewick

Scott Rewick spent $200 a day launching a new pain relief brand and it hit $300 a day in revenue almost immediately. No 90 day break-in period. No twenty person team. Jus

The Hidden Profit Lever Most eCommerce Businesses Ignore is Costing You Money | Maria Sparagis

Payment processing sounds boring. That's exactly why most merchants ignore it, and exactly why Maria Sparagis says it's one of the highest leverage levers in your busines

From BMW Engineer to Funnel Architect and Your Price Was Never the Price | Angelo Ferraro

People love to buy. They hate being sold. Angelo Ferraro built his entire business on that one line, and this episode breaks down exactly how. Angelo went from engineer

Why Your ROAS Positive Numbers Might be Lying to You | Tyler Ryan

Most media buyers think a 1.5 ROAS is a win. Tyler Ryan has seen billions of dollars of data that says it might be a slow bleed. Tyler is the founder of LTV Numbers, now

Why "Buy a Business, Get Rich" Is Bad Advice and What You Should Do Instead | David Hori

Most people think buying a business means signing the papers, hiring a GM, and collecting checks from the beach. David Hori bought a company that got acquired by Toyota,

81% of People Want to Write a Book; Only 3% Do It: Talk Your Book Into Existence | Michael Giannulis

Did you know 81% of people want to write a book? Yet, only 3% ever finish one. Michael Giannulis built Dictate to close that gap, not by making writing easier, but by rem

Why Amazon Sellers Keep Failing at TikTok Shop | Can Chan

Most Amazon sellers who try TikTok Shop fail within 30 days. Not because they lack budget, but because they're still thinking like Amazon sellers. Can Chan has spent ove

Why Not Me? The Growth Mindset That Changes Everything | Dr. Charles Livingston

Most people ask "why me?" Dr. Charles Livingston learned to ask "why not me?" That one shift turned a chiropractor into a digital marketer, and a digital marketer into th

This Advertising Channel Beats Meta | Andra Ionescu

The affiliate marketing playbook that worked in 2022 is not just outdated. It is actively working against you. Andra Ionescu, started off as an affiliate manager at MaxWe

What You've Got to Fix Before You Scale | Francisco Bervis

Affiliates and media buyers don't build your funnel. They pour gasoline on a fire that's already burning. Francisco Bervis, Head of Marketplace at Everflow, breaks down e

What Remote Hiring at Scale Actually Looks Like | Michele Lambert

Most hiring fails before a single resume is reviewed. The job description is vague. The compensation range is too low to attract the right talent. The "one role" you post

The Best AI and Marketing Principles That are Really Working | Kristen Palmer

Most marketers chase what's trending. Kristen Palmer has spent two decades identifying what never stops working. What you will learn: Why the webinar funnel is generati

Copy Over Capital: From Pool Cleaning to a 7-Figure Supplements Business | Paul Lawrence

Most supplement companies need a doctor, a media budget, and a team. Paul Lawrence built Naturecast with none of those things. What he had instead was a ruthless understa

Connected TV and the New Rules of Scaling | Kyle Kostechka

If your business is stuck in low ticket, you may be funding your own slow decline. Kyle Kostechka, former ClickBank performance marketing leader and advisor at Trident Gr