Public Relations Stories and Strategies

Master the Rules of Public Relations, Then Find Your White Space

What makes you different can be your biggest risk or your biggest asset, and the order you do things in decides which. That’s the heart of the message Gaby Natale brought

AI is Making the Oldest Skill in Public Relations Worth More

Recorded Live at PRSA ICON in Orlando, October 2026.  AI is changing the rules of public relations, but is it actually making media relations more valuable than ever? Je

In Public Relations, Different is Better than Better

Take Sally’s FREE Fascinate Test Recorded at PRSA ICON 2026 in Orlando, bestselling author Sally Hogshead explains why being different is more valuable than being better

REPLAY Accreditation vs Certification for Communications Pros

This replay comes from a conversation I had last week at PRSA ICON 26 in Orlando. Which is better accreditation? Or certification? This episode originally aired in Octobe

The Knowing-Doing Gap: AI Ethics in Public Relations

There's a gap between knowing AI ethics and practicing them, and it's where reputations go to die. Research for PRSA's Board of Ethics and Professional Sta

The Hidden Rules of Workplace Emojis: What Gen Z Wants You to Know

Three out of four office workers now feel like they need to use emojis at work, according to Statista's research on workplace communication. But almost nobody stops

A “Jolly” Rebranding Case Study

What do you do when the name that built your reputation suddenly makes you look stuck in the past?  Jolly SEO was a company founded on solid SEO strategies and infrastru

What it Takes to Sell Your Brand Across the Atlantic

Every brand that crosses the Atlantic faces the same unspoken question, and almost nobody asks it out loud before they've already spent the budget: should we act lik

World PR Forum Wants Your Say on Public Relations Rules

Take the Global Alliance Survey before October 2, 2026 Who actually makes up the rules for public relations? Who decided what counts as good measurement, how you're

Cognitive Surrender and What it Means to Public Relations

For decades, PR professionals have tried to influence what people think or how they think it.  AI may be changing something even more fundamental: whether people do much

Turn Small Talk Over Drinks into Your Best Public Relations Tool

Every PR person knows the moment: you're holding a coffee or a glass of wine at a networking event, the small talk has dried up, and the person standing next to you

Public Relations in Egypt

Most people don’t experience a country… they experience its reputation.  Long before a flight is booked or a business deal is considered, a story has already landed in y

The Mentorship Myths Holding PR Professionals Back

Most of us are waiting for mentorship to look a certain way. A senior person who takes us under their wing. A scheduled coffee every two weeks. A defined relationship wit

Can this AI Tool Spot Your Next PR Crisis Before You Do?

As a communications professional you’ve used ChatGPT, Claude, or Copilot in the last 30 days.  Probably in the last week.  Probably earlier today.  And at some point y

Two Thirds of the Room but Almost NONE of the Corner Offices

In Canada, women make up roughly two thirds of the public relations profession. They are the majority in the classrooms, the majority in the entry level roles, and the ma

Good Girls Are Quiet

Most women don't lose their voice all at once. It happens slowly, quietly, and with the best of intentions. They soften their tone here. They hold back an opinion th

The Paradox of Polarization… Division Makes PR More Valuable

There’s a booming business in divisiveness. And PR is caught right in the thick of it. Recorded at the June 2026 IABC conference in Toronto, Doug Downs speaks with Fred

Sticky Stories Start with the Itch Your Audience is Already Scratching

Generic messaging fails for a simple reason. It speaks to everyone, which means it actually speaks to no one. The messages that stick, the ones people repeat, forward, an

Reputation Management vs Reputation Architecture

Reputation isn’t your shadow anymore. It’s your operating system.  It’s no longer something you manage. It has already been decided, by AI, based on patterns inside your

Why the Future of IABC May Be Less Stage and More Circle

What happens when a conference has no keynote, no formal agenda, and no single expert at the front of the room?   The new IABC International Chair calls this an “unconfe