Experiment Nation: The Podcast

S6E13 - Stop Running A/B Tests One at a Time

High-velocity experimentation can dramatically increase how quickly organizations learn, optimize their products, and drive revenue. But many teams still run A/B tests se

S6E12 - CRO Lessons I Wish I Knew Earlier with Edd Saunders

Starting a career in Conversion Rate Optimization (CRO) can be surprisingly difficult. Getting your first experience, working with developers, prioritizing experiments, d

S6E11 - Ethical CRO: How Better Experiments Build Trust, Retention & Revenue

Jon Crowder joins Tracy Laranjo to explain why ethical experimentation is not just better for customers—it is better for long-term growth. They unpack fake urgency, misle

S6E10 - Why CRO “Best Practices” Keep Failing (And AI Might Make It Worse)

In this episode, we dive into CRO “best practices” that completely failed in real-world experimentation. From homepage carousels unexpectedly winning tests to why most ex

S6E9 - Your A/B Test Dropped Conversion 8% in 6 Days… Now What?

What do you do when an experiment tanks conversion rate by 8% in less than a week?In this episode, Gerda and Rommil break down real CRO and experimentation scenarios subm

S6E8 - AI vs Humans in Research… Who Actually Wins?

Most teams say they “do research”… but very few actually do it well.In this episode, we break down what real customer research looks like in CRO and growth. From analyzin

S6E7 - Ways to destroy an experimentation culture

In this episode, we dive into the realities of CRO (Conversion Rate Optimization) today — from AI anxiety to experimentation culture and how teams should actually be stru

S6E6 - The Uncomfortable Truth About AI, ROI, and CRO Careers

In this episode, we answer real, unfiltered questions from the CRO and experimentation community. We dig into how far AI can realistically help with experimentation, why

S6E5 - The Biggest Myths in A/B Testing (Why CRO Fails)

A real conversation about why A/B testing doesn’t magically fix broken businesses.We break down the biggest CRO myths, why copying case studies fails, how experimentation

S6E4 - CRO, Burnout, and Finding Meaning in the Work

In this episode, we go off-script and cover everything from CRO strategy to existential questions.We talk through:How to recover after being shaken at workWhy long-form c

S6E3 - AI Skeptics, CRO Burnout, and Toxic Bosses. Oh my

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer questions from the CRO community.Chapters3:35 – Is there room in CRO for AI skeptics anymore?4:5

S6E2 - CRO in 2025: Is the Industry Falling Apart? We Break It Down.

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer CRO questions from the community.Chapters:1:51 – What's the one thing people on internet still r

S6E1 - The things that CROs refuse to automate with AI with Gerda Thomas and Rommil Santiago

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer your CRO questionsPart 1 of 3Chapters:8:05 – What is the right balance between big tests versus

S5E5 - Building Experimentation Programs from Scratch with Emiliano Blanco

In this episode of Experiment Nation, host Jason Gossit sits down with Ameliano Blanca, a senior growth and product leader with 10+ years of experience driving revenue th

S5E4 - Ethical Testing & Design in Experimentation: Leaks vs. Puddles Framework (w/ Namata Agarwal)

In this episode of Experiment Nation, host Jason sits down with Namata Agarwal, a seasoned product designer with over 17 years of experience building digital products, we

S5E3: Eppo, Datadog & The Future of Experimentation | Ryan Lucht on Advanced Testing & Culture

In this episode of the Experiment Nation Podcast, host Ward Vanestra sits down with Ryan Lux, one of the first team members at Eppo and now Experimentation Evangelist at

S5E2: Why Most Experimentation Programs Fail featuring Manuel Da Costa

In this episode of the Experiment Nation Podcast, host Richard Joe welcomes Manuel Da Costa, founder of Effective Experiments and now Efestra, to unpack a critical issue

S5E1: Create a Growth & Experimentation Strategy with Paul Randall from Speero

In this episode, we dive into Speero’s shift from CRO to Experiment-Led Growth, how they structure their testing systems, where to start with a new client, and what makes

S4E33 - Building a Mature CRO Program with Achille Vaulot

This episode features Achille Vaulot, a CRO expert, discussing the evolution of conversion rate optimization (CRO) and the steps to building a mature program. He highligh

S4E32 - Navigating App Optimization with Ekaterina (Shpadareva) Gamsriegler

Ekaterina (Shpadareva) Gamsriegler, a seasoned growth and marketing expert, shared her insights on mobile app experimentation. Here are 5 key takeaways: Mobile experimen