The From Scratch Podcast | Brand and Marketing Strategy for Women Entrepreneurs

From Convincing to Ease: What a Kids Camp Counselor Taught Me About First Impressions

My daughter Noa was about to cry. We were walking our girls into kids camp on vacation, and she was falling behind us. Head down. Fiddling with her clothes. That little

From Forgotten to Remembered: Why Your Content Isn’t Sticking (And How to Fix It)

You know when you post something and think… that was really good — and then it just disappears? No one repeats it. No one references it. No one comes back to it. That’s

From Doubting to Devoted: How to Get Excited About Your Business Again

Everyone is excited when they start. There’s energy. Vision. Possibility. But staying excited? Staying connected when things feel slow, hard, or unclear? That’s the rea

From New to Known: The Most Powerful Strategy In Marketing

Most entrepreneurs think their content needs to constantly say something new. A new hook. A new angle. A new idea every time they show up. But the brands that actually

From Small to Standout: Why Your Brand Isn't Growing

Everyone thinks brand growth comes from better visuals. A sharper logo. A prettier feed. A more polished website. But if your brand feels stuck or smaller than you know

From Consistent to Scalable: What Your Business Desperately Needs to Scale Sales

You can be consistent, trusted, and deeply connected to your audience — and still feel like your sales are unpredictable. In this episode, I’m breaking down five sales r

From Always On to Always Selling: The System That Turns Presence Into Predictable Sales

If you’re showing up consistently, building real connection, and doing all the “right” things — but your income still feels unpredictable — this episode will put words to

From Interest to Action: Why a Trust Funnel Converts Better Than A Sales Page

If you’ve ever had people read your sales page, watch your content, or even join your email list… and still not buy, this episode will change how you think about selling

From Hustle to Harmony: The New Era of Soulful, Scalable Sales

Selling is changing — and if the old tactics are starting to feel exhausting, awkward, or misaligned, you’re not imagining it. In this episode, I’m breaking down why 202

From Nonstop to Rest: How to Take A Break This Holiday and Still Grow Your Business

If you want to take a real break this holiday season without losing momentum, visibility, or sales… this episode is your permission slip and your plan. Because you do not

From Heavy to Held: The Invisible Load of Women Who Lead

If you’ve ever felt like you’re carrying a whole universe while trying to build a business… this episode will feel like a long overdue exhale. Because the invisible load

From More Offers to More Impact: High-Converting Messaging for Every Stage of The Buyer Journey

If you’ve ever wondered why people love your content but don’t move forward… this episode will give you the missing piece. Because it’s not that you need more offers — yo

From Blurry to Booked: The Brand Clarity Shifts You Need For More Sales

If people aren’t buying from you, it’s not because you’re doing something wrong — it’s because your audience isn’t ready.  Brand clarity isn’t just about aesthetics or c

From Awareness to Action: Why They’re Not Buying (And the Funnel Fix You Need)

If you’ve been posting with purpose—showing up consistently, creating valuable content, doing everything right—but the sales still aren’t coming in, this episode is your

From Hiding to Seen: Why You’re Scared to Show Up Online (And How to Get Over It)

If your content feels stuck — not because you don’t know what to post, but because you’re scared to actually post it — this episode is for you. We’re going deep into the

From Chaos to Consistent: Plan 30 Days of Posts in 90 Minutes

If content creation feels like a full-time job you didn’t sign up for, this episode is going to be your game changer. In this episode, I’m walking you through the exact

From Copying to Converting: Why Posting Like The Gurus Is Hurting Your Business

If you’ve been following every guru and content creator on the internet—trying their hooks, posting their trends, copying their captions—and still wondering why your cont

From Confusing to Clear: Why Your Content Pillars Aren’t Working

If your content feels scattered, repetitive, or off-brand no matter how much you post—you’re not the problem. Your content pillars are. In this episode, I’m breaking dow

From Ignored to In Demand: The Messaging Secret That Fixed My Content

If your content keeps getting ignored, you're not alone—and you're definitely in the right place. In this episode, I'm sharing the ONE messaging secret th

From Random to Results: The Strategic Content System That Actually Works

Most people think their content isn't working because of the algorithm—but after analyzing 1,000 Instagram posts from entrepreneurs, I can tell you with certainty: t