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Marketing · WMR.FM Formerly Webmaster Radio

Webcology

by WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

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Latest episodes

Showing 20 · updated from the feed

Two Jones Explain How Google Leaves Tool Makers Jonesing for Data

Dixon Jones, founder of Inlinks and WAIKAY, and Ryan Jones, VP-SEO at Razorfish and founder of SERPRecon are two highly experienced tool makers for search and generative

Oct 15
1 h 47 min

The Cynics Guide to Today's News and Lots of Google Stuff Edition

Sometimes the world gets so bent around absurdity it's hard to talk about it without somehow making it all seem so much dumber. This era exemplifies absurdity and over-am

Oct 8
1 h 48 min

The America is Grokken Edition

The American federal government is remaking its online presence in Trump's image. Naturally, the product doesn't work as promised and it would have likely been better had

Oct 1
1 h 28 min

The Googlash of Google News Edition

It's an interestingly Googlishic edition this week with several major announcements and updates. Google's September 2026 Spam Update is underway as of noon on Thursday Se

Sep 24
1 h 31 min

The Shut It Down but Keep It Going so We can be No1 Edition

Kristine spent much of the week in San Diego at the Brighton SEO (San Diego) Conference. She gives us a from the floor update. The vibe in the tech world this week was, "

Sep 17
1 h 35 min

The Viewing the Depths of the Clampdown Edition

Where the last weeks of August are usually mellow, the week after Labor Day is always hyper-intense in the tech world and it was no different this year with one pretty no

Sep 10
1 h 59 min

The GSC is now Google Search Cowards Edition

In the spirit of renaming stuff that shouldn't be renamed, Jim has unilaterally renamed GSC, Google Search Cowards. Earlier this week, Google acquiesced to the Trump regi

Sep 3
1 h 16 min

The Playing Lose-Lose Games is Dumb Edition

Jim and Kristine talk about the reignition of the Trump regime's trade war between Canada and the United States, including an honest assessment of how it might affect Web

Aug 27
1 h 24 min

It's the End of the Summer as We Know It Edition

It's late summer and the tech world feels half asleep but under the surface the business of tech wears on. Google reported an impression shortage that started around Augu

Aug 20
1 h 14 min

Mark's mAInifesto and the Techno-Lemons Edition

It was a weird week in tech. There's a feeling like the roof is about to fall in as changes made by isolated billionaires recompile the order of our universe. Meta's owne

Aug 13
1 h 59 min

The Building Plans in an Agentic Universe Edition

Kristine is spending the week in naughty geek heaven at the annual BlackHat and Def Con conferences in Las Vegas this week. She takes a early hour on Friday to record the

Aug 6
1 h 43 min

The Age of Indifferent Agentic Attackers Edition

We are starting to learn a lot more about what OpenAI's rogue super-model/agent did last week when it broke out of its testbed, hacked onto the Internet, invaded Hugging

Jul 30
1 h 37 min

The Rogue Agents Invade Hugging Face Edition

An OpenAI model broke free of its test environment, found an exploit in a piece of third party server software, and commenced a series of actions that led to it hacking H

Jul 23
1 h 33 min

The Contracting Expansion of AIs Edition

As the power of AI expands exponentially the costs of AI continue to drive power-users towards conservation. Jim and Kristine discuss the introduction of the more powerfu

Jul 16
1 h 46 min

The Searching for the South of France Edition

Fabrice Canel, the man most responsible for Bing search is retiring from Microsoft after nearly 30 years of service. His retirement happened effective July 1. Always avai

Jul 9
1 h 45 min

The Searching for the South of France Edition

Fabrice Canel, the man most responsible for Bing search is retiring from Microsoft after nearly 30 years of service. His retirement happened effective July 1. Always avai

Jul 2
1 h 45 min

The Learning First of Us has Died Edition

Jim and Kristine learn of the death of the father of SEO, Bruce Clay while discussing industry announcements. Bruce is thought to be the first person to make a profession

Jun 26
1 h 54 min

The Totally Spaced but Truly Xcited Edition

The SpaceX IPO is about to drop in what is expected to be the world's highest value initual public offering, one that will make Elon Musk the world's first trillionaire.

Jun 11
1 h 41 min

The Phase1: Make Everyone Addicted - Phase2: ? - Phase3: Profit Edition

- The May 2026 Core Update has finished rolling out. This was a content heavy update. Tips on how to find the pages containing affected content, and what to do when you f

Jun 4
1 h 35 min

The Unlawfully Designed but Fully Unified No-Click Edition

(This episode was recorded late due to illness) - Google's May 2026 Core Update continues to roll out.  - Google has changed it's home page to promote AI features from

Jun 1
1 h 57 min

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About Webcology on Reason.fm

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