Market Proof Marketing

Ep 464: Be the Hero, Not the Headline

Kevin and Jackie talk about why Q4 is the perfect time to plan and strategize, and how to level up by figuring out what you don’t know you don’t know. They also discuss

Ep 463: Budget Like You Mean It

Jackie, Julie, and Caroline talk about why incentives don’t always work the way you think they will and the importance of playing detective and digging deeper when your n

Ep 462: The Shortcuts That Aren’t

Kevin and Julie discuss why email marketing is still one of the hardest-working channels in your toolkit, how Summit attendees are putting what they’ve learned to real-wo

Ep 461: Your Dashboard Is a Liar

Kevin is joined by Beth and Julie for a post-Summit debrief that unpacks what landed the hardest in Austin, from the difference between accountability and pressure to why

Ep 460: Lessons from the Summit Stage

In this solo episode, Kevin takes listeners inside two of the Online Sales and Marketing Summit’s keynotes. He first breaks down Britney Muller's presentation, where she

Ep 459: Turn Down the Noise

Kevin is joined by Julie and Jackie to talk about AI tools we’d love to have in our personal lives, why buyer timetables never match the ones we build for them, and what

Ep 458: Stop Buying, Start Mining

Jackie is joined by Beth and Caroline to talk about why AI can't solve problems you don't already understand and what happens when sales, marketing, and online sales fina

Ep 457: Don't Let AI Tank Your Brand

Julie is joined by Jackie and Karla Tuten, Head of Creative here at DYC, to talk about what happens when builders hand the phones over to AI, how to actually measure bran

Ep 456: Context is Everything

Kevin is joined by Julie and Beth to talk about the messy new relationship marketers are building with AI reporting tools, why your favorite pair of jeans holds the secre

Ep 455: It’s a Foundation, Not a Destination

Kevin is joined by Jackie and Beth to talk about why "best practice" isn't a dirty word, why doing 95% of the process still counts as doing it wrong, and why the resurrec

Ep 454: Bias, Averages, and the Myth of the Neutral AI

Britney Muller, founder of Orange Labs and former senior SEO scientist at Moz, joins Kevin for a wide-ranging conversation on AI literacy, debunking the idea of LLMs as a

Ep 453: Ask Forgiveness, Not Permission

Kevin is joined by Julie and Caroline, and it starts with a question no marketer wants to answer on the record: have you ever broken the law for marketing? The confession

Ep 452: Building Trust Through Value

Ryan Hillgartner, Director of Sales and Marketing at Tim O'Brien Homes, joins the podcast to discuss his nearly 10-year journey with the high-performance home builder and

Ep 451: The Cheat Code Isn't the Answer

Jackie, Julie, and Caroline talk about how the smartest marketing often comes from slowing down long enough to notice it, why "defending what we do" is quietly eating up

Ep 450: Appointments Don’t Lie

Kevin is joined by Julie and Caroline to celebrate Episode 450 (only 50 to go until the grand finale…), perform Market Proof Marketing’s first dramatic live reading, and

Ep 449: Get Specific or Get Skipped

Julie, Jackie, and Caroline talk about the anxiety of not knowing what you signed up for, why marketers keep drowning in the "junk drawer" of tools and tactics, and how t

Ep 448: A Tale of Two Home Buying Journeys

Beth Russell and Karla Tuten take over the podcast to talk about their personal experiences buying and nearly buying/renovating homes, using their own emotional and often

Ep 447: 20 Years, Zero Regrets

Online Sales Coach Melissa Fort joins the podcast to trace her 20-year career journey through the new home industry, from launching one of the earliest online sales progr

Ep 446: Stay in Your Lane

Jackie, Julie, and Beth discuss the power of staying curious with your data and why obsessing over your competition might be steering you in the wrong direction. They al

Ep 445: You Don't Have an Awareness Problem

Kevin is joined by Julie to debate which AI tool will own the consumer mindshare race, why following an incentive through the buyer's journey matters more than the promot