Beyond the Needle: The Aesthetics Business Podcast artwork

Marketing · Emily Ruse

Beyond the Needle: The Aesthetics Business Podcast

by Emily Ruse

Growing an aesthetics clinic today isn’t easy, I know from experience as a business owner and clinic manager. Welcome to Beyond the Needle: The Aesthetics Business Podcast. I’m your host, Emily Ruse.  This podcast gives you a behind the scenes look at what it takes to thrive in this speciality. Each week, I share strategies that work, from social media & email marketing to building a website that converts and mastering SEO.  If you’re an aesthetic practitioner seeking no-nonsense advice, you’re in the right place. Follow me on Instagram @bloomandbeyondstudio and visit bloomandbeyondstudio.com!

Latest episodes

Showing 20 · updated from the feed

The Truth About Building & Renovating an Aesthetics Clinic with Eleanore Quadri

In this episode, Emily sits down with Eleanore Quadri, Founder and Clinical Director of Revive Cosmetics, an award winning, CQC-registered medical aesthetics clinic in Ke

Sep 24
1 h 07 min

How To Communicate More Effectively with Your Team & Patients with Marcus Haycock

In this episode, Emily sits down with leadership consultant Marcus Haycock for part two of their strategic leadership series. This conversation dives into self‑awareness,

Sep 17
54 min

Turning Skincare Into a 6 Figure Revenue Stream with Cigdem Kemal Yilmaz

In this episode, Emily sits down with Cigdem Kemal Yilmaz, chemical engineer, skincare formulator and founder of Skin Masterclass, to unpack one of the biggest untapped r

Sep 10
1 h 11 min

The Ultimate Blueprint to Becoming a Successful Aesthetics Injector with Dr. Harriet Turnbull

In this episode, Emily is joined by Dr. Harriet Turnbull, Global Chief Medical Officer and Head of Training at Derma Medical, to break down exactly what the journey into

Sep 3
1 h 25 min

How to Become a More Confident Leader with Marcus Haycock

In this episode, Emily sits down with transformational leadership consultant Marcus Haycock, who brings over 25 years of experience in the aesthetics and pharmaceutical i

Aug 27
1 h 11 min

How To Use AI in Your Aesthetics Business with Emma Michael

In this episode, Emily sits down with AI trainer and business strategist Emma Michael to demystify AI for clinic owners and practitioners.   If you’ve ever opened ChatGP

Aug 20
1 h 23 min

The Confidence Toolkit for Aesthetic Practitioners

In this episode of Beyond the Needle, Emily dives into one of the most misunderstood topics in aesthetics and that is confidence.   Not the polished, effortless confiden

Aug 13
32 min

The Business Side of Aesthetics Nobody Prepares You For with Yogeeta Bawa

In this episode, Emily sits down with Yogeeta Bawa  co‑founder of Time Clinic, multi award winning clinic owner  and founder of The Invisible Business Partner to talk abo

Aug 6
1 h 13 min

The Patient Experience Your Aesthetic Clinic Is Missing

In this episode, Emily explores one of the most under invested yet most powerful growth levers in aesthetics: patient experience.  Not just the treatment itself, but eve

Jul 30
31 min

The Consultation Framework Every Aesthetic Clinic Needs with Dr. Kamran Amjed

In this episode, Emily sits down with Dr. Kamran Amjed- medical doctor, multi clinic owner, CQC registered manager and founder of Consultation Catalyst, the UK’s first CP

Jul 23
1 h 05 min

How to Overcome Limiting Beliefs in Your Aesthetics Business

In this episode, Emily explores one of the most overlooked  yet most powerful drivers of business success in aesthetics- your mindset.   While strategy, marketing and pri

Jul 16
17 min

How to Keep Your Aesthetics Clinic Busy Over the Summer Months

In this episode, Emily dives into one of the most predictable challenges aesthetic practitioners face every year and that is keeping their clinic busy and their revenue s

Jul 9
30 min

How to Create Instagram Content That Reaches New Clients as an Aesthetic Practitioner

In this episode, Emily breaks down one of the most frustrating challenges aesthetic practitioners face- Instagram reach that has completely plateaued.   You’re posting co

May 21
26 min

How to Build a Sellable Aesthetic Clinic with Sarah Louise

In this episode of Beyond the Needle, Emily sits down with Sarah Louise- founder of SLA Medical, SLA Academy and The Business Injection. Sarah’s journey is remarkable: f

May 14
1 h 17 min

How to Use Storytelling to Attract More Patients

In this episode, Emily breaks down one of the most powerful yet most misunderstood marketing tools for aesthetic practitioners and that is storytelling.   Not the fluffy,

Apr 30
22 min

How to Speak With Confidence and Authority with Emma Gaskin

In this episode, Emily sits down with voice and public speaking coach Emma Gaskin, a former NHS speech therapist who now helps women in business, TEDx speakers and leader

Apr 23
1 h 02 min

The Mindset Shifts That Transformed My Business

In this episode celebrates five years in business and takes you behind the scenes of what it really looks like to build and grow a successful aesthetics business.  Wheth

Apr 16
47 min

How to Shift From Practitioner to Business Owner with Fiona Macaskill

In this episode, Emily is joined by Fiona Macaskill, founder of YDY Aesthetics Business Coaching, to explore a topic that affects far more aesthetic practitioners than th

Apr 2
1 h 16 min

How to Plan & Create a Month of Content in Under 5 Hours

In this episode, Emily explores one of the most common challenges facing aesthetic practitioners and clinic owners: creating consistent, high-quality content without it t

Mar 26
28 min

Client Retention, Confidence and Clinic Growth with Courtney Le Borgne

In this episode, Emily is joined by Courtney Le Borgne, founder of Hosted Aesthetics and the Hosted Leadership Summit, to explore what it really takes to grow a successfu

Mar 19
59 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#118
all-time peak
18
days in the top 200 since Apr 2026

Chart positions

Where Beyond the Needle: The Aesthetics Business Podcast ranks today in each Apple Podcasts chart (US, Sep 25, 2026).

#172 ▲ 5 Marketing US

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