The Kate Show

Your Google Business Optimization Checklist

As an interior designer, organizer, or window treatment professional, your Google Business listing is one of the most powerful, free marketing tools in your arsenal. Make

Being Told NO 20X in a Row + the Grit Required for Success

Jessica is the designer you want on your project, and the friend you need but haven't met yet. I was thrilled to talk with Jessica candidly about the gritty side of start

Oh no, I got my first bad Google review 😱

When a client relationship goes sour, it goes VERY sour. I ended up with the one thing that scares every small business owner most: a negative Google review. However, wha

Do Lead Magnets Still Work?

I recently worked with an interior designer whose website was better than her two closest competitors in every way that should matter. Better copy. Better photography. Be

My Pivot Became a Twirl (LOL)

Last fall, I knew something had to change in the way my agency delivered ongoing marketing services. With AI infiltrating everything, it felt like the next, somewhat unna

Better SEO Alone Doesn't Mean More Clients

If your website has better SEO, you should be getting more clients...right? Not necessarily. The space between SEO and actually making your client feel seen is the most o

Luxury is Redefining Itself & Rebranding Isn't the Solution

Has anyone of influence in your life ever insisted that you rebrand your business as part of a growth strategy? Or, perhaps you've considered it on your own. After all, a

Maximize Your Google Business Profile Amidst Google's March 2026 Core Update

Most of us aren't using Google Business correctly. In fact, Google's Core Update in March of 2026 penalized a significant number of local business listings for making sev

This Wrecked All My Marketing Strategies (in the best way)

She worked hard in her business, trying to grow something from nothing. After a few false starts, clients and projects began trickling in. But after a few years of no inc

Scale Your Organizing Business with This Platform

Today on The Kate Show, I sit down with Keli Jakel, professional organizer and founder of Elenore, the business management tool for pro organizers everywhere. We talk a

When Email Marketing Doesn't Work, Do This

Are you selling services? Email marketing has a higher ROI than social media marketing. Interior designers, stagers, and organizers - take note! Today I'm sharing exact

Interior Design Website ADA Compliance

On today's episode of The Kate Show, I'm sharing how to know if your website is ADA compliant, which items to fix first, and which popular aesthetic elements are putting

Dear Me from 2014, we need to talk.

I started my business in 2014 as a naïve college graduate and have learned so much since creating my LLC. Since I can't time-travel back to 2014 to share what I've learne

The REAL Reason We Don't Have Enough Time

Screen time, success, and significance - yes, they are related. Because I don't want this to sound preachy and because I certainly don't want to give the impression that

Tastemaker vs. Order Taker: Which one are you?

Order takers get bullied by clients. Their clients ask for discounts, are late to pay, and see the professional (YOU) as their assistant rather than as their trusted prof

This App Does Your Marketing in Minutes

Your clients are high-trust and hands-off. Shouldn’t your marketing be that way, too? With the Socialite app, you have access to the messaging that your leads, referral

Backlinks: Everything You Need to Know

In the competitive home industry, backlinks—links from other websites pointing to yours—are essential for boosting search visibility, local rankings, and E-E-A-T (Experie

Your 2026 Marketing Must-Do's

As you look at your end-of-year finances, you might realize that you need to cut expenses...or that you can finally invest in good marketing. I've compiled a short list o

SEO Keywords Made Easy

Over the past year, I’ve watched the home industry shift dramatically—from economic uncertainty to Google’s core updates and the rise of AI search—and I know many interio

Here’s Why the Girl Boss Era Is Over

Sooo, I went to High Point Market because I got invited to speak on a panel. Most things didn't go according to plan, and I'm SO glad they didn't! Here's ACTUALLY what ha