Book Marketing Simplified artwork

Marketing · Jenn Hanson-dePaula

Book Marketing Simplified

by Jenn Hanson-dePaula

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

Latest episodes

Showing 20 · updated from the feed

What to Post Before Your Book Is Published: A 12-Week Content Plan

You know you should be talking about your book before it’s published. But what do you say when the release is still weeks away and you don’t want to sound repetitive, sal

Oct 6
14 min

Your Book Launch Didn’t Go as Planned. Here’s a 30-Day Recovery Plan.

You launched your book, checked the numbers, and felt that sinking feeling: this is not what I hoped would happen. Before you decide the launch was a failure or start cha

Sep 29
13 min

How to Identify Your Ideal Reader When No One Has Read Your Book

If you’ve been told you need to know your “ideal reader” before you can market your book, but you barely have any readers yet, that advice can feel impossible to use. In

Sep 22
11 min

How to Get Book Reviews Without Begging, Buying, or Breaking Amazon’s Rules

If you’ve been staring at your Amazon page wondering how you’re supposed to get more book reviews without pestering readers, paying for them, or accidentally crossing one

Sep 15
14 min

Fiction vs Nonfiction Book Marketing: What Actually Changes

If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked

Sep 8
15 min

How to Sell More Books Before You Spend a Dollar on Ads

If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally g

Sep 1
12 min

How to Market Your Book Without Sharing Your Personal Life

If the thought of marketing your book makes you feel like you have to turn your personal life into content, this episode is for you. You do not need to become a personal

Aug 25
14 min

Your Book Marketing Isn’t Working. Here’s How to Find the Actual Problem.

If you’ve been marketing your book consistently but still aren’t seeing the sales you expected, the answer may not be to post more, switch platforms, or start over. In th

Aug 18
14 min

The 90-Day Book Marketing Plan for Authors Starting With No Audience

If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks dow

Aug 11
13 min

What to Do When Your Book Launch Didn't Go the Way You Planned

If your book launch didn't go the way you planned and you've been quietly wondering what that means for your book's future, this episode is specifically for you. Jenn bre

Jun 30
9 min

Why Your Email List Isn't Growing Your Book Sales (and the Fix That Actually Works)

If you have an email list you've been ignoring because it feels too small to matter, or you've been sending newsletters that feel good but aren't selling books, this epis

Jun 16
10 min

Book Marketing for the Author Who Has More Than One Book

If you have more than one book out and you've been treating each one as a separate marketing project, this episode is going to change how you think about your entire auth

Jun 9
9 min

Why Your Book Sales Plateau (and How to Fix It)

You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book market

Jun 2
9 min

Book Marketing for the Author Who's Already Tried Everything (and Spent Money Proving It)

If you've paid for book marketing help before, did the work, and still didn't see results. Your skepticism is valid, and this episode is going to honor that. Jenn breaks

May 26
7 min

Book Marketing for the Author Who Is Already Doing Too Much

This episode is for the author who is already showing up, already trying, and still not seeing her marketing move the needle. Because the problem isn't the effort. It's w

May 19
6 min

Book Marketing for the Author Who Writes for a Very Specific Reader

If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn b

May 12
8 min

How an Author With 800 Followers Outsells One With 8,000

Three years ago, Jenn watched an author with 8,000 engaged Instagram followers sell zero copies of her book, and the reason had nothing to do with her platform or her con

May 5
5 min

Why Your Book Marketing Gets Views But Not Sales

If your content is getting engagement but your book isn't selling, this episode is going to name exactly what's happening - and it's not what most authors expect. Jenn br

Apr 28
5 min

Book Marketing for the Author Who Refuses to Put Their Life Online

If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content -

Apr 21
5 min

The Real Reason Your Book Can't Find Readers (It Has Nothing to Do With Your Budget)

If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another do

Apr 14
7 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#74
all-time peak
9
days in the top 100 since Nov 2024

Chart positions

Where Book Marketing Simplified ranks today in each Apple Podcasts chart (US, Oct 12, 2026).

#106 NEW Marketing US

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