The Resonance Effect: The art and psychology behind words that sell

How to Decide What to Sell This Fall (Emotional Scheduling)

So I'm away facilitating in the south of France this month, but I wanted to make sure you still had everything you need to prep for your own sales season this fall. So I'

How to Reposition Your Offer to Sell in Q4 2026

So I'm away facilitating in the south of France this month, but I wanted to make sure you still had everything you need to prep for your own sales season this fall. So I'

Increase Urgency to Get People Buying Now [without being gross AF]

So I'm away facilitating in the south of France this month, but I wanted to make sure you still had everything you need to prep for your own sales season this fall. So I'

How to Sell An Offer You're Sick of Talking About

So I'm away facilitating in the south of France this month, but I wanted to make sure you still had everything you need to prep for your own sales season this fall. So I'

How to Find Your Secret Sauce That Gets People Buying Now

So I'm away facilitating in the south of France this month, but I wanted to make sure you still had everything you need to prep for your own sales season this fall. So I'

How to Handle Launch Anxiety + Stop the Self-Sabotage

So I'm away facilitating in the south of France this month, but I wanted to make sure you still had everything you need to prep for your own sales season this fall. So I'

How to Grow Demand Before You Launch with Evergreen Content

Episode Summary You're back from vacation (sort of), or at least thinking about getting back into selling mode. But between Q3 and Q4, most of us are in this weird in-be

The Tool That Tells You What to Post, Email, and Sell Next

EPISODE SUMMARY Most of us talk about our audience's problems in the abstract, and abstract doesn't sell. In this episode, Chelsea introduces her Empathy Map, the tool s

What I'm Doing to 3X My Revenue in 2026: Mid-Year Update

Episode Summary Back in December, Chelsea shared what she was doing to prep for 2-3x-ing her income in 2026. Now that we're past the halfway mark, she's back with an hon

The Campaign Debrief Protocol That Makes Every Launch Smarter

EPISODE SUMMARY Most of us know we should be reviewing our campaigns and business results. Very few of us actually do it, and fewer still do it in a way that produces an

How to Be Everywhere Your Ideal Client Is Without Spending All Day on Your Phone

EPISODE SUMMARY If you've ever spent 15 hours on marketing and couldn't tell what any of it actually did, or let Thursday roll around without posting a single thing, thi

How to Sell in a Way Your Audience Actually Enjoys

EPISODE SUMMARY Most business owners create content in one dimension. They share what people need to know: the features, the logistics, the FAQs, the frameworks. And the

How to Get Clients From Content Without Posting Every Day

EPISODE SUMMARY Most founders are missing a specific type of content from their marketing ecosystem, and it's one of the most effective ways to build trust, bring in lea

How to Sell Out Your Q3 Offers: Steal My Sales Campaign Strategy

EPISODE SUMMARY Q3 is one of the trickiest times to sell, and also one of the most underutilized. In this episode, Chelsea walks through the complete campaign planning p

Predictable Revenue After 7 Years: A Client Story with Jess Jackson of Soft Path Healing

EPISODE OVERVIEW Six years into her business, Jess of Soft Path Healing was doing good work, making some money, and building a real audience on Instagram. She just could

Is AI Ruining the Client Relationship?

EPISODE SUMMARY AI is everywhere in business right now, and so is the pressure to have a strong opinion about it. Chelsea's take is more complicated than that. This epis

The One Thing That Makes Any Offer Easier to Sell

EPISODE OVERVIEW If people are engaging with your content, loving your emails, DMing you to say how much they resonate with what you share, and then not buying, there's

How to Sell Out Your Q2 Offers (Steal My Sales Campaign Strategy)

EPISODE SUMMARY Most founders plan their sales campaigns backwards. They start with "what should I post?" and "should I do a webinar?" before they've made a single strat

How to Get More Sales From the Content You're Already Publishing

EPISODE SUMMARY You're posting. You're emailing. You're showing up. And the sales still aren't moving the way you want them to. Before you overhaul your offer, your pla

The Social Media Optional Business Owner's Guide to Instagram with KP of Jupiter Content Co.

EPISODE OVERVIEW This is the final episode of The Long Game series, and it's a fitting one. Chelsea brings in KP of Jupiter Content Co., an editorial content strategist,