Marketing · Jodi Bourne
The Savvy Host Advantage
by Jodi Bourne
This podcast is for vacation rental, boutique hotel, and glamping hosts who are done with generic marketing, discount-driven bookings, and guests who don't appreciate what they've built. You're not running an Airbnb side hustle — you're building a hospitality brand. And that changes everything. Each episode is built around one belief: marketing should feel like an extension of your hospitality. When you know your guests deeply, love your destination, and tell the story of who you are and why you built what you built, marketing stops feeling like a chore and starts feeling like the hospitality you're already good at. That's the foundation of the Guest First Framework — a strategic approach that puts your ideal guest at the center of every business and marketing decision. You'll get actionable strategies for brand positioning, destination and content marketing, direct booking growth, email strategy, listing optimization, and building a guest experience worth talking about. Because generic marketing is bad marketing. And your guests deserve better. And because strategy is only as powerful as your ability to execute it, you'll also find episodes dedicated to AI tools and workflows built specifically for hospitality businesses. Not generic ChatGPT tutorials — AI in the context of the Guest First Framework. How to use it to deepen your guest avatar, sharpen your brand story, write listing copy that actually sounds like you, and market smarter without losing the human hospitality that makes your property worth talking about. I'm Jodi Bourne, vacation rental brand architect and creator of the Guest First Framework™. After 25 years of building brands across industries, I chose vacation rentals because this industry was starving for real strategy from someone who actually understands tourism, hospitality, and guest experience. I've stayed in 70+ properties, many as a professional guest experience evaluator, so I understand this business from both sides of the door. And I believe that when hospitality is done right, it doesn't just fill calendars — it builds communities that thrive on tourism, not just survive it. New episodes drop every other week — solo strategy sessions and conversations with industry leaders, in 20–35 minutes you can listen to on your morning walk or afternoon pickup. If hospitality is your superpower, let's build a brand that matches. Start with the free Perfect Guest Playbook at jodibourne.com.
