Leveraging Thought Leadership artwork

Marketing · Peter Winick and Bill Sherman

Leveraging Thought Leadership

by Peter Winick and Bill Sherman

Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.

Latest episodes

Showing 20 · updated from the feed

The Trusted Advisor: How a Wisdom Book Became Business Language | Charlie Green| 744

Publishers turned it down. They said there was no data and no market for a "wisdom book." Twenty-five years and roughly 700,000 copies later, The Trusted Advisor is still

Oct 15
33 min

Why Focus Is a Team Problem, Not a Personal One | Shawn Vanderhoven | 743

A leader stands up in the middle of a 200-person workshop, slams his hand on the table, and says out loud what everyone in the room is feeling: I can't do great work here

Oct 11
20 min

How to Scale Executive Coaching Across an Entire Organization | Billy Hoogterp | 742

Ask professionals at the world's biggest companies whether they have a plan for their own learning and growth, and Bill Hoogterp says the answer is almost never yes. He b

Oct 1
19 min

How to Stand Out When AI Makes Content a Commodity | Jack Myers | 741

What if the one thing you've spent your career building, your expertise, is about to become the least valuable thing you own? In this episode of Leveraging Thought Lead

Sep 27
20 min

Building Trust Between Humans and AI in R&D| Jayshree Seth| 740

What does it take for a corporate scientist with zero direct reports to land on a list dominated by business school professors and bestselling authors? That's the questio

Sep 20
40 min

Why Your Book's ROI Isn't Book Sales | Zach Kristensen | 739

Here's an uncomfortable truth for anyone thinking about writing a book: the profit from the book itself is usually a rounding error. The real return shows up somewhere el

Sep 17
25 min

Translating Academic Research Into Real Business Impact | Nathan Bennett | 738

What actually happens when academic research meets the boardroom?    Peter Winick sits down with Nate Bennett — professor of management and faculty director of the Execut

Sep 13
20 min

Leading Through Uncertainty: What Crisis Really Reveals | Tom Kolditz & Mariana Khomitska | 737

What separates a leader from someone who just holds a title? This episode goes looking for the answer with two people who've watched that question get answered under re

Sep 10
28 min

Rivers, Rocks, and Rubies: A New Career Model | Dan Pontefract | 736

Here's an uncomfortable question: if you replaced "Gen X" with a racial or ethnic label in a hiring conversation, would anyone tolerate it?    Dan Pontefract — leadership

Sep 3
41 min

How Career Pivots Really Happen | Mary Olson-Menzel | 735

What does it actually take to build a coaching methodology that thousands of people rely on? According to Mary Olson-Menzel, Founder and CEO of MVP Executive Developm

Aug 30
20 min

The Difference Between Opinion and Real Thought Leadership | Lisa Bodell | 734

She was skeptical about writing a book for years. Not because she lacked ideas — because she'd watched too many people write books for their ego rather than for their rea

Aug 23
18 min

Why Personal Branding Isn't About You At All | Vanessa Errecarte | 733

"Personal brand" might be the most cringe-inducing phrase in business vocabulary. Say it out loud to a room of accomplished professionals and watch the shoulders tense —

Aug 20
22 min

Turning Unpredictable Referrals Into a Predictable Pipeline | Mark McIntosh | 732

Every founder-led advisory firm knows the feeling: business comes in waves. Referrals and word-of-mouth are lovely — until the pipeline goes quiet for three months and no

Aug 16
22 min

The Business Case for Giving Your Best Ideas Away | Dr. Ivan Misner | 731

"We hated your books." That's what a European competitor once admitted to Ivan Misner — years after trying to build a rival networking organization and watching his own m

Aug 13
39 min

The Business Model Behind a Financial Movement | Carrie Joy Grimes | 730

Here's an uncomfortable truth: most people will tell a total stranger about their weird rash before they'll tell their best friend how much debt they're carrying. That co

Aug 9
22 min

Turn Podcast Appearances Into a Referral Flywheel | Dustin Riechmann | 729

Book the podcast. Do the interview. Move on to the next one. That's the default playbook for most podcast guests — and according to this week's guest, it's leaving most o

Aug 6
25 min

Building A Leadership Framework Backed By Data | Benjamin Granger | 728

Why do we size up a rude stranger in seconds and decide they don't belong in our "tribe"? Dr. Benjamin Granger has a term for it: the evolutionary hangover — his phras

Jul 30
26 min

Why Thought Leadership Needs Real Experience, Not Theory | John Winsor | 727

What happens when the person telling your success story wasn't actually in the room? That's the moment that pushed John Winsor — Founder and Chairman of Open Assembly,

Jul 26
20 min

Why Your Book Launch Is Just the Beginning | Sandy Smith | 726

You just spent two years writing a book. Now what? That's the question at the center of this conversation about book publicity, expectations, and the long game of buil

Jul 19
26 min

The Marketing Dilemma Every Author Faces | Rand Selig | 725

What happens when the metrics you were taught to chase — title, bonus, prestige — stop adding up to a life that feels good? In this episode, Peter Winick sits down wit

Jul 16
19 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#111
all-time peak
24
days in the top 200 since Feb 2025

Chart positions

Where Leveraging Thought Leadership ranks today in each Apple Podcasts chart (US, Oct 15, 2026).

#142 ▲ 57 Marketing US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

Peter is the real deal of podcasting. Few podcasters can compete with me in fully engaging their podcast guest so that it feels like two friends having an exciting debate/conversation over a glass of vino sitting by the pool. Peter’s interview took me back to the days of authentic conversation in Greenwich Village coffee houses. Bravo Peter! CB Bowman, MBA, CVF, CVP, MCEC, BCC, CEC Podcaster: Courage to Leap

CarinTerrier · Apr 2023

I love the discussions about ideas and how to take them to scale. These episodes involve interesting interactions on a variety of topics, which can really be eye-opening when you see the connections between experts from very different backgrounds.

KiraSmith14 · Jan 2023

When I started listening to this show, I felt like I’d found my people. I’m not a pure salesperson. I’m not a pure marketer. I’m a learner, teacher, speaker, practitioner, author, show host, and more. Turns out … I’m leveraging thought leadership. I’ve only heard 8 or 10 episodes as I write this, but it’s now in regular rotation for me. Smart, helpful, and concise conversations that consistently leave me thinking - or with something I can or should do today.

ethanbeute · Dec 2021

I listened to the recent episode with Emmanuel Probst and it had some great insights into how to convey brand meaning to your target market. This episode is so applicable to a wide audience! As a small business owner, currently building out systems, forecasting revenue and developing our sales pitches to be as efficient and effective as possible is top of mind. This episode gave me ideas on how to implement some of the best practices mentioned to drive leads, conversions, and revenue. Bill did a great job personalizing Emmanuel’s experiences and expertise as a leader to be applicable for listeners - a true testament to his hosting.

Alex425xyz · Nov 2021

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