Marketing · Peter Winick and Bill Sherman
by Peter Winick and Bill Sherman
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
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Where Leveraging Thought Leadership ranks today in each Apple Podcasts chart (US, Oct 15, 2026).
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Peter is the real deal of podcasting. Few podcasters can compete with me in fully engaging their podcast guest so that it feels like two friends having an exciting debate/conversation over a glass of vino sitting by the pool. Peter’s interview took me back to the days of authentic conversation in Greenwich Village coffee houses. Bravo Peter! CB Bowman, MBA, CVF, CVP, MCEC, BCC, CEC Podcaster: Courage to Leap
I love the discussions about ideas and how to take them to scale. These episodes involve interesting interactions on a variety of topics, which can really be eye-opening when you see the connections between experts from very different backgrounds.
When I started listening to this show, I felt like I’d found my people. I’m not a pure salesperson. I’m not a pure marketer. I’m a learner, teacher, speaker, practitioner, author, show host, and more. Turns out … I’m leveraging thought leadership. I’ve only heard 8 or 10 episodes as I write this, but it’s now in regular rotation for me. Smart, helpful, and concise conversations that consistently leave me thinking - or with something I can or should do today.
I listened to the recent episode with Emmanuel Probst and it had some great insights into how to convey brand meaning to your target market. This episode is so applicable to a wide audience! As a small business owner, currently building out systems, forecasting revenue and developing our sales pitches to be as efficient and effective as possible is top of mind. This episode gave me ideas on how to implement some of the best practices mentioned to drive leads, conversions, and revenue. Bill did a great job personalizing Emmanuel’s experiences and expertise as a leader to be applicable for listeners - a true testament to his hosting.
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