The Prompt & The Pitch

AI & Advertising News Roundup - OpenAI, Meta, Jev and H3

What happens when clicking an advert starts a conversation instead of opening a landing page? And when your AI assistant buys something for you, whose interests is it rea

The Three Human Skills AI Can’t Replace | Dr Cecilia Dones

Sean and Cameron sit down with Dr Cecilia Dones - lecturer, researcher and AI transformation adviser - to explore the human skills that become more valuable as machines t

Building the AI Agency | Brandon Keeenan

Sean and Cameron sit down with Brandon Keenan, co-founder and CEO of ViVV Labs, to explore building the AI agency and why he believes the traditional holding-company mode

Is VibeCoding a Dirty Word?

Sean and Cameron discuss Anthropic’s move to watermark AI-generated text and whether audiences will reject content once they know a model helped create it. The conclusion

Creative Strategy Is The Future | Zaeem Bhanji

Sean and Cameron sit down with Zaeem Bhanji, co-founder and CEO of Yolodex and former AI research and ads product lead at Meta, to explore what this means for media buyer

We Put Higgsfield to the Test...It Passed

AI-generated video is moving from novelty to genuine creative tool. But is it ready to transform filmmaking and advertising? Sean and Cameron put Higgsfield’s latest cap

Breaking News: Nielsen to Acquire DoubleVerify

Nielsen has agreed to acquire DoubleVerify in a $2.15 billion all-cash deal - but does combining two measurement businesses create something genuinely more valuable? Ric

Amazon Owns the Whole Funnel. Who Competes?

Sean and Cameron explore Amazon’s unique advantage: it owns the audience’s attention, purchase intent, transaction data and much of the inventory - while its wider commer

Why Kayzen Doesn’t Have a Head of AI | Puneet Gupta, CPO at Kayzen

AI in programmatic advertising didn’t begin with ChatGPT. Machine learning has powered bidding engines for years, but LLMs are now transforming how the people around thos

Odyssey Bangs, The Agent Escapes, And Google Still Wins

An AI agent escaped its test environment—not because it became evil, but because it followed an incomplete instruction too well. What happens when the same technology con

ChatGPT Ads, Agentic Commerce and the Great AI Leadership Challenge - Paul Wright

OpenAI has declared itself an advertising business. But can it turn ChatGPT into a Meta-scale ad platform without damaging the product that made it valuable? Sean Halpin

AI Can Make the Ad. Can It Run the Campaign?

Open-weight AI models are closing the gap on the frontier - but if the models become interchangeable, where does the real value sit? Sean and Cameron unpack the arrival

AI Distractions and Hype. Here’s What’s Actually Coming | Sean Betts, Omnicom Media

For our first guest episode, Sean Halpin and Cameron Armstrong sit down with Sean Betts, Chief AI and Innovation Officer at Omnicom Media UK, to separate the reality of A

The Double Reckoning: Is Advertising Ready for the Agentic Era?

Advertising looks like one of the world’s most digitised industries. But while software transformed how media is bought, much of the actual work still runs on emails, spr