Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy!

Everyone Wants AI Search Hacks. Nobody Wants to Fix Their Website. With Ryan Erwin, Part 1.

Everyone wants to know how to show up in AI search.  But what happens when the website you’re sending people to is slow, difficult to use, or hard for crawlers to access

Better Food Habits for Busy Business Owners Without More Overwhelm with Kelly Miller (Part 2)

Better Food Habits for Busy Women Without More Overwhelm with Kelly Miller How do entrepreneurs build better food habits when you are already busy, overwhelmed, and accu

Your Best Keywords Are Hiding in Your DMs with Kelly Miller

What if your most useful keywords are not hiding inside another research tool, but in the questions, complaints, and conversations your customers are already sharing?  I

Big-Brand SEO Is Ruining Your Shopify Store with Will Soprano, Part 2 | Simple and Smart SEO

Episode Summary What if SEO belonged in the earliest business conversations; not just in a checklist after the strategy is already set?  In Part 2 of Crystal Waddell’s

If the Content SEO Playbook is Dead, What Replaces It?

Purpose-Driven SEO: Turn Visibility Into SalesMore pages, more keywords, and more traffic do not automatically create more sales. In this bonus solo episode, Crystal sha

Why the Content Playbook Is Dead (And How to Win Modern SEO) with Will Soprano Part 1

Is the traditional content marketing playbook finally dead?  In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with tech and enterprise SE

From Corporate Ladder to 15,000 Etsy Sellers: Julie Berninger on Digital Products & Etsy SEO (Summer Replay)

🌞 Summer Replay Series — A Simple & Smart SEO Show Throwback Originally aired Season 3 • Host: Crystal Waddell • Guest: Julie Berninger, Gold City Ventures We're p

How to Stand Out on Etsy (Even in a Saturated Market) with Monica Little [Summer Replay]

Think Etsy is just for crafters and hobbyists? Think again. In this rerun, Crystal sits down with Etsy coach Monica Little, who grew her handmade skincare brand to multip

AI-Powered SEO {REPLAY}: ChatGPT Workflows, Claude Projects & How SEO Changed After 2022 with Andrew Ansley Summer Replay Series ☀️

This episode was too good to leave in the archive!  As part of our Summer Replay Series, we're revisiting my conversation with consultant, SaaS founder, and self-de

The $60k SEO Myth & How to Buzz Your Brand on a Budget (☀️ Summer Replay)

Ever felt like you’re being priced out of your own business growth? In this special summer replay, host Crystal Waddell tackles one of the biggest, most frustrating myth

SEO Is Product Management: Ray Grieselhuber on SERPs, E-E-A-T & Ecommerce SEO (Summer of SEO Replay)

What if SEO isn’t just about keywords, rankings, or “free traffic” from Google? In this rerun episode of the Simple and Smart SEO Show, Crystal Waddell talks with Ray Gr

Bottom of Funnel Marketing: The Power of Diverse SEO Content (Replay With Christine McLean Lewis)

This Summer SEO Rewind episode is one you may have missed, but it is worth coming back to in 2026 ... especially if you’re trying to create content that actually helps y

Best of Season 2: Tips and Strategies for Effective SEO

We’re continuing the Summer SEO Replays Series with a throwback to one of our most popular episodes from The Simple and Smart SEO Show. This listener-favorite recap orig

Why More Traffic Isn’t Always Better: Performance SEO with Andrew Holland

In this episode of The Simple and Smart SEO Show, Crystal Waddell revisits part one of her conversation with Andy Holland about performance SEO... the kind of SEO that f

Why Your Shopify Taxonomy Matters for SEO, GEO, and AI Search: A Podcast with C-Dub, My Digital Avatar

Your Shopify taxonomy is not just your navigation menu — it’s the way your store teaches Shopify, Google, Pinterest, TikTok, Meta, and AI tools like ChatGPT what your pro

Audience-First SEO, Emotional Hooks & Content That Connects with Angela Skane (Part 2)

In this episode of The Simple and Smart SEO Show, Crystal Waddell continues her conversation with Angela Skane about creating SEO content that goes beyond keywords and ac

Why SEO Needs Psychology: Angela Skane on TikTok, Conversions, and the Future of Search

In this episode of The Simple and Smart SEO Show, Crystal Waddell welcomes Angela Skane from Network Solutions for a conversation about why SEO needs to move beyond ranki

From SEO to AI Search: Building a Modern Visibility Ecosystem That Actually Works (Part 3 with Aimee Jurenka)

Crystal sits down with SEO expert Aimee Jurenka to unpack what visibility really looks like in the age of AI search. As traditional funnels break down and LLM-driven disc

SEO, But Make It Honest: Traffic, AI, and the Truth No One Wants to Say (Part 2 with Aimee Jurenka)

Is the old inbound marketing playbook officially broken? According to AI Visibility Strategist Aimee Jurenka, it’s time to "throw a funeral" for the traditional traffic m

SEO Got Us Traffic… But Not Sales (Here’s the Problem) Part 1 With Aimee Jurenka

In this episode of The Simple and Smart SEO Show, I sit down with SEO expert Aimee Jurenka to unpack a major shift happening in the industry right now: 👉 The death of in