Mail Unleashed with Rory Sutherland

Ep 22: Why Nils Leonard stopped just making ads – and started making things

In a world of endless scrolling and skippable content, what makes something worth holding onto?     Nils Leonard, Founder of Uncommon Creative Studio, joins Rory Suther

Ep 21: Mail Unleashed Live: the Cannes Lions conversation

What happens when Rory Sutherland is joined by Andrew Tindall (System1), Claire Sadler (British Heart Foundation) and Kate Mackie (EY) to discuss the future of marketing?

Ep 20: Direct mail wins the attention economy with Jonny Harrison

In a world where 75–80% of ad spend is digital, why is Digital Strategy Director at the7stars, Jonny Harrison, making the case for direct mail?     That’s because he’s 

Ep 19: Why Ian Gibbs says mail earns attention that lasts

Not every impression is equal. So, what makes mail different from a digital impression?   In this episode of Mail Unleashed, JICMAIL’s Director of Data Leadership, Ian G

Ep 18: Bring your digital brand to life and deliver trust with Sayed Hajamaideen

How can you build trust with your customers without physical stores or a tangible product?   In this episode of Mail Unleashed, Sayed Hajamaideen, Head of Brand & Market

Ep 17: Tesco grows Clubcard loyalty using targeted mail with Tash Whitmey

How did mail help Tesco gain 21 million active members for its iconic Clubcard loyalty programme? You can find out from Tash Whitmey, Group Director of Loyalty, CRM and M

Ep 16: Capture consumers attention using physical media with Dino Myers-Lamptey

Want to find out why mail can hold the attention of consumers?     In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-L

Ep 15: Mail puts the fun in insurance with Ed Birth

In a world littered with noise, why does a simple piece of mail still get the most attention? In our next Mail Unleashed episode, Head of Brand Marketing at Hiscox, Ed Bi

Ep 14: Use behavioural science to unlock campaign potential with Richard Shotton

If mail is distinctive, does it become more memorable? Richard Shotton, behavioural scientist and author of The Choice Factory, and Rory Sutherland, get under the skin

Ep 13: Mail's trust advantage in banking with Margaret Jobling

In a world of rising digital scams, why does a simple piece of mail still reassure banking customers?    Chief Marketing Officer at NatWest, Margaret Jobling, joins Ror

Ep 12: Ogilvy's Kate Wheaton on using personalisation for more engagement

Want to find out how mail can add value to a campaign and target your consumers?   Ogilvy One’s former Head of Strategy, Kate Wheaton, joins Rory Sutherland on this Mail

Ep 11: Why top brand loyalty programmes feature mail with Natalie Milner

Is mail the key to building and maintaining strong customer relationships?   In this episode of Mail Unleashed, former Group Membership & Loyalty Director at the AA, Nat

Ep 10: Mail is a ‘super touchpoint’ with Andrew Tindall

What is a super touchpoint and why are they so powerful? In this episode, Rory Sutherland is joined by Senior Vice President at System1, Andrew Tindall.   As an effectiv

Ep 9: How AI powers direct mail to drive results with Luke Whitehorn

Does AI have the potential to supercharge direct mail and improve results? Yes, it does, and you’ll find out why in this Mail Unleashed episode with Luke Whitehorn, Marke

Ep 8: Tangible mail: the key to unlocking digital brand growth

Why would a digital giant like Google use direct mail when their entire world is online?   In this episode of Mail Unleashed, Nishma Patel Robb, Founder & CEO of The Gli

Ep 7: From Screwfix to Trainline: Jo McClintock on growing brands with mail

Want to find out why highly personalised mail is more likely to create beautiful moments? VP of Brand & Marketing at Trainline, Jo McClintock, talks to Rory Sutherland

Ep 6: Focus on creativity to grab attention and spark engagement with ECD Jack Gallon

Looking for some creative marketing tips for your next campaign? Unlock mail’s creative potential in our Mail Unleashed episode with Jack Gallon, Executive Creative Dir

Ep 5: Mix mail and digital media for best results with Seema Kumari

How can print media help get all eyes on your brand?   Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Directo

Ep 4: Why marketers are turning to mail to deliver cut-through with Ellie Norman

How does mail marketing make an impact in the world of sport? Get ready to find out as Ellie Norman, former CCO at Manchester United, joins Rory Sutherland to unpack th

Ep 3: Create impactful campaigns fueled by data with former Boots CMO, Pete Markey

Want to find out why the UK's leading health and beauty retailer uses mail as part of their marketing strategy? Then tune in to this episode of Mail Unleashed featuring