Medical Sales Accelerator

From Finger-Pointing to Revenue: Fixing the Sales–Marketing Rift

In this episode of Medical Sales Accelerator, Zed Williamson sits down with Tamara Loehr, co-founder of EGS Enterprise Growth Systems and Concertina, to tackle one of the

Selling Innovation in a World of 'No': Lessons from Thrive Genetics

In medical sales, innovation often collides head-on with resistance. Clinicians are busy, systems are rigid, workflows are sacred, and "no" becomes the default answer lon

The Hidden Psychology of Physician Choice: What Really Influences Behavior

If logic and data were all it took to win physicians over, every superior device would dominate the market. But physicians—like all humans—make decisions shaped by percep

Overcoming Reluctance: How to Stop Letting Fear Kill Your Sales

Fear doesn't just hold you back—it kills opportunity. In this episode of the Medical Sales Accelerator Podcast, Zed sits down with Gerry Savage, founder of Four Pillars C

Encore: Universal Principles for Creating Legends with Gair Maxwell

It wasn't long ago that Gair Maxwell, author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, joined us to talk about how stories (not stats) propel

The Walkaway Wealth Playbook for Competitive Reps

Many MedTech reps equate high income with long-term freedom, but that assumption can leave you unprepared when the unexpected happens. Lifestyle changes, taxes, and terri

What Top 1% Performers Do Differently (Without Realizing It)

Even the most driven professionals can find themselves stuck working harder but not moving forward. The culprit? Not market conditions, not product fit, but what bestsell

When Clinics Can't Keep Up: The MedTech Bottleneck No One Talks About

Breaking into the medical device market is hard enough, but what happens when patient demand for your product far exceeds what clinics can deliver? For many MedTech compa

Stop Pitching, Start Diagnosing: MedTech Sales Reimagined

What if the way you've been selling is working against you, and your customer can feel it? In an industry built on outcomes, many MedTech reps still get caught up in pitc

Pivot or Perish with Bill Facteau

Credibility isn't what you think it is — it's not what you believe, it's what your customers and colleagues experience. And in today's high-stakes MedTech environment, sk

Revolutionizing Skin Cancer Detection: A Conversation with Cody Simmons

Navigating the intricate landscape of medical technology often involves overcoming substantial challenges, not just in device innovation but also in ensuring successful i

Rethinking Co-Marketing: The Critical Steps You're Overlooking

Are your sales and marketing teams aligned—or are they unintentionally sabotaging each other? The tension between market development initiatives and protective sales team

Why Your Medical Device Isn't Selling: Insights from Chris Hanna

Breaking into the medical device market is more complex than just having an innovative product. The real challenge lies in understanding and navigating the intricate busi

Compliance as a Catalyst: Enhancing MedTech Sales and Operations

Navigating the maze of compliance in medical device sales often feels like an uphill battle, with stringent regulations frequently seen as barriers to innovation and mark

Transforming Medical Practices with James Gavigan and Rectangle Health

Have you ever thought about the ways technology could simplify the complexities of managing a medical practice? What if there was a way to streamline administrative tasks

Boosting MedTech Sales by Improving Practice Operations

What if the biggest obstacle to your medical sales isn't the market or the competition, but internal inefficiencies within medical practices themselves? Discover how addr

The Art of Value Analysis: Winning Strategies with Mark Copeland

What if the biggest barrier to medical device sales wasn't about the device itself, but how it's presented to the gatekeepers of healthcare facilities? Mastering the maze

Beyond Sci-Fi: The Healing Power of Non-Thermal Lasers

Ever wondered if the fantastic lasers of sci-fi could turn into medical marvels in real life? What if lasers could actually be the key to advancing medical care and reduc

Implantable Insights: How Medical Devices are Talking Back

Imagine a world where the medical devices implanted in the body could communicate with doctors, providing vital data that could change the course of treatment and recover

Brain Training for Breakthrough Sales Performance

Imagine transforming your sales effectiveness, not by learning new selling techniques, but by reshaping your mind. In the competitive world of medical device sales, where