Marketing · Majestic.com

SEO in 2026

by Majestic.com

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” NITIN MANCHANDA Founder & Chief SEO Consultant, Botpresso “This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.” SIMON COX Technical SEO Consultant, Cox and Co. Creative “This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!” PAM AUNGST CRONIN President and Founder, Pam Ann Marketing and Stealth Search and Analytics “2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.” RAMONA JOITA SEO Consultant and Founder “David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.” SUKHJINDER SINGH Freelance SEO Consultant

Latest episodes

Showing 20 · updated from the feed

You need to educate your B2B SEO clients - with Matt Kohli

Matt Kohli shares that traditional B2B clients are years behind through no fault of their own, and if you don't actively educate them, they end up making renewal and budg

Oct 28
16 min

Build stronger brand–category co-occurrence and contextual signals - Maryanna Franco

Maryanna Franco shares that citation visibility is very 2025. In 2026 SEO can only move the needle by building stronger brand–category co-occurrence and contextual signal

Oct 21
16 min

Never treat localization as the last step - Kseniya Dvarakouskaya

Kseniya Dvarakouskaya says that the biggest mistake in international SEO in 2026 is treating localization as the last step — real ranking growth in new markets starts wit

Oct 14
16 min

Misinformation isn't just an SEO problem — it's a user safety problem - Sean Barber

In YMYL spaces like health, misinformation isn't just an SEO problem — it's a user safety problem. Macmillan Cancer Support shares how they proactively fight misinformati

Oct 7
19 min

Sitemaps are often treated as an afterthought - Carlos Manuel Sánchez Donate

Carlos Manuel Sánchez Donate shares that sitemaps are often treated as an afterthought, but they're a direct line of communication with both search engines and LLMs about

Sep 30
16 min

Forget keywords. AEO is about going deep - Jenna Hannon

Jenna Hannon suggests that you forget keywords. AEO is about going deep: build public documentation on your site that answers every specific question a prospect might ask

Sep 23
15 min

Build a translation layer beneath your site - Juliette van Rooyen

Juliette van Rooyen shares that we need to make sure categories and labels are clearly understood by AI & Search engines by adding a machine-readable layer that maps them

Sep 16
17 min

SEO Gets the Click. Trust Gets the Conversion - Irwin Hau

Irwin Hau shares that SEO gets the click, but trust gets the conversion. Talking points include: What do you mean by trust gets the conversion? Why do most websites fa

Sep 9
19 min

Going back to roots analysis thanks to consent-free analytics tools - Jean-Marc Courtiade

Jean-Marc Courtiade talks about the importance of going back to roots analysis thanks to consent-free analytics tools. Talking points include: What is a consent-free an

Sep 2
17 min

Make sure that content quality is high across every page on your website - Astley Cervania

Astley Cervania talks about the importance of making sure that content quality is high across every page on your website. Talking points include: - The importance of mai

Aug 26
15 min

Focus Beyond the Website: Shifting from Google Clicks to Multi-Platform Discovery - Sara Warneryd

Sara Warneryd shares the importance of shifting from Google clicks to multi-platform discovery. Talking points include: *Understanding Search as Discovery: Why user jour

Aug 19
18 min

Don't forget: You're a marketer first and an SEO second - with Daisy Shevlin

Daisy Shevlin shares that you're a marketer first and an SEO second. Talking points include: What does being a marketer first really mean? Some SEOs' downfall is when it

Aug 12
14 min

Why are journalist request platforms so important for SEO? With Brett Farmiloe

Brett Farmiloe discusses why journalist request platforms are so important for SEO with David Bain. Talking points include: What is Help a Reporter Out? You’re founder of

Aug 5
15 min

Stop trying to reverse-engineer what AI wants in 2026 - with Claudia Constantin

Stop trying to reverse-engineer what AI wants in 2026, just interrogate the model on the exact sources it relied on after it answers, and it'll tell you precisely what to

Jul 29
16 min

The most effective SEO strategy is to create truly unique, non-replicable content - Joey Randazzo

In 2026, the most effective SEO strategy is to create truly unique, non-replicable content, which means avoiding the use of AI to mass-produce generic pages at scale. Wha

Jul 22
18 min

Why are businesses not doing a good job of leveraging leads from organic? With Jason Kramer

Jason Kramer shares why businesses not doing a good job of leveraging leads from organic - and what to do about it. Talking points include: Why are businesses not doing a

Jul 15
17 min

Create useful tools to convert more of your existing traffic - with Will Rice

Will Rice discusses the importance of creating useful tools to convert more of your existing traffic. Talking points include: How to understand what is going to get your

Jul 8
18 min

Stop obsessing over AI – with Taylor Kurtz

Taylor Kurtz provides our final SEOin2026 tip, advising that we stop obsessing over AI and instead, focus on high quality content. Taylor says: “Do not obsess about AI.

Jul 2
17 min

Don't neglect traditional SEO just yet - with Stefan Lozo

Stefan Lozo shares the importance of not neglecting traditional SEO int eh age of AI. Talking points include: What activities would you describe as traditional SEO? How s

Jul 1
15 min

Escape the backlog – with Michael MacMillan

Michael MacMillan shares our penultimate piece of advice by encouraging you to ensure that all the good SEO that you already intend to do, is being done. Michael says:

Jun 30
14 min