CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes artwork

Marketing · Ty Hayes from Growth Generators

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

by Ty Hayes from Growth Generators

Are you striving to build a high-performing marketing team that accelerates growth for your organisation? Dive into the insights and strategies of award-winning former Chief Marketing Officer (CMO), Ty Hayes, and leading CMOs and experts. This podcast is designed for marketing leaders seeking to optimise their team's performance to drive unparalleled results. Tune in to: - Unlock secrets from top CMOs on how they've crafted dynamic marketing team structures and built modern capabilities - Discover agile marketing practices that dismantle team silos and triple team productivity - Learn the leadership principles and strategies to drive change, create a high-performance team culture and boost staff engagement - Explore the mistakes to avoid and tips to become a revered CMO - Gain insights from interviews with leadership experts, authors, and marketing leaders from across industries including Uber, ABC, Calendly and EY. In addition, your host, Ty Hayes, an acclaimed former CMO, ranked #10 in Australia, with over 20 years of marketing leadership experience reveals his playbook for success honed from leading a full-stack marketing team to #1 in the country in his solo episodes. Since 2019, Ty's been specialising in helping marketing leaders to design, align and optimise their teams through his company, Growth Generators providing a unique vantage point that Ty shares on the show. Whether you're a CMO, CXO, Head of Marketing or aspiring marketing leader, this is your must-listen podcast to boost your team's capability and create an unfair advantage. Hit follow and tune into our fan-favourite episode 57. The First 90 Days with the CMO from Calendly to start your journey toward marketing leadership excellence today!

Latest episodes

Showing 20 · updated from the feed

75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network

  Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover:   Pivotal moments that shaped Seth's career, starting from

Aug 29 2024
11 min

​​74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list.  Learn how an entrepreneuri

Aug 6 2024
27 min

73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut

  Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares:  How he accide

Jul 18 2024
9 min

72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing

Jun 19 2024
36 min

71. Marketing leadership lessons with Bev Bury, CMO at Flinders University

Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares

Jun 5 2024
12 min

70. How to triple the experiment velocity of your marketing team and drive thousands of new leads

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hac

May 23 2024
11 min

69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment

 In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer jour

May 16 2024
36 min

68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful tha

May 8 2024
18 min

67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Austra

Apr 30 2024
17 min

66. Agile Marketing in Action: UniSA's Marketing Transformation

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer

Apr 17 2024
40 min

65. Optimising marketing teams: Lean marketing vs Agile marketing approaches

In this episode you'll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing.  The episode gu

Apr 9 2024
17 min

64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work

 Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why busin

Mar 19 2024
15 min

63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for,

Mar 14 2024
3 min

62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today.  In this episode, we discuss: What growth hac

Feb 20 2024
41 min

61. Design your marketing team structure to fit your company's growth stage

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today.  In this episode, we discuss: Jonathan's role at Sagard and how investment companies have

Dec 19 2023
47 min

60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast

Nov 22 2023
55 min

59. Why you need a Marketing Operations team and how to build one

  Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss:  What Marketing Operations is and how it

Oct 26 2023
53 min

58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episo

Sep 11 2023
49 min

57. The First 90 Days with Calendly CMO, Jessica Gilmartin

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss:  How Jessica built trust within her team through exploratory meetings wi

Jul 10 2023
46 min

56. How to get started with Agile Marketing

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast  In this episode, we discuss the following:  Frank's learnings and

Jun 13 2023
53 min

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