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Marketing · Product Marketing Alliance

Product Marketing Insider

by Product Marketing Alliance

Welcome to the Product Marketing Insider podcast brought to you by the Product Marketing Alliance. Tune in, and explore the infinite product marketing wisdom of guests plying their trade at the hottest roles in the industry. NB: Views expressed in this show are not necessarily that of Product Marketing Alliance or its affiliated communities.

Latest episodes

Showing 12 · updated from the feed

How presentations can set your organization apart | Chris Lynch, CMO at Mindtickle

In this special episode of Product Marketing Insider, GhostRanch CEO Mikey Mioduski sits down with Chris Lynch, CMO at Mindtickle. They discuss why presentations are so

Mar 10 2023
38 min

How to win at win/loss analysis | Scott Varner, Senior Consultant at Clozd

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Scott Varner, a Senior Consultant at Clozd. Scott manages win-loss programs to help ente

Feb 10 2023
20 min

Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS)

In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS).

Jan 12 2023
22 min

Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media

In this episode of the Product Marketing Insider podcast, host Lawrence Chapman is joined by Rebecca Geraghty, VP of Product Marketing at Publicis Media. The pair discus

Dec 21 2022
21 min

The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta

In the first episode of the second season of Product Marketing Insider, host Lawrence Chapman welcomes Madison Leonard, Head of PLG Product Marketing at Vanta. Madison i

Oct 26 2022
29 min

Digital transformation in product marketing | Kirsten Jepson, Director of Product Marketing at TELUS International

This week on Product Marketing Insider, TELUS International's Kirsten Jepson discusses the role of digital transformation in product marketing. During the episode, Kirst

Mar 4 2022
29 min

Tips for refining product messaging | Ashley Wood, Head Of Product Marketing at LANDR Audio Inc.

In the opening episode of the second series of Product Marketing Insider, host Lawrence Chapman is joined by Ashley Wood, Head Of Product Marketing at LANDR Audio Inc. wh

Feb 15 2022
20 min

Go-to-market strategy at global companies | Kelly Anderson, Google

This week on Product Marketing Insider, we're joined by Kelly Anderson, Product Marketing Manager at Google. Kelly is a product marketing leader with diverse experience

Nov 19 2021
46 min

How to improve your writing competency | Emily Dumas, ZoomInfo

In this episode of Product Marketing Insider, Emily Dumas, Content Lead at ZoomInfo, discusses how PMMs can improve their writing competency and how these skills can impr

Nov 4 2021
27 min

Go-to-Market strategy advice | Jeremy Castile, Docker

This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and

Oct 22 2021
31 min

Exploring a 20 year product marketing journey | Su Simha, N26

This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years. Su has worked with companies l

Sep 10 2021
37 min

Essential PMM traits - and how to master them | Ali Hanyaloglu, Akeneo

Ali Hanyaloglu, Product Marketing Director at Akeneo joins us to discuss all things PMM: his passion for the role, journey to PMM, hopes and visions for the future, and m

Aug 12 2021
30 min

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