The Employee Advocacy & Influence Podcast

Why Employee Advocacy Programs Need a Dedicated Manager | Brittney Gilbert

Why do employee advocacy programs need a dedicated manager to succeed over time? In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and Ellio

How Do You Change Brand Perception on Social? | Biffa's Erica Perazza

Most brands struggle to get a single colleague to share a post. Biffa built a program that people now ask to join. Erica Perazza is Social Media Lead at Biffa, the UK wa

How to Build Employee Advocacy in Cybersecurity with Ashleigh Perissi

How do you build a global employee advocacy program in a high-stakes, highly competitive industry like cybersecurity? In this episode of The Employee Advocacy & Influence

How Employee Advocacy Outperformed Corporate LinkedIn by 13x | Camilla Erika Campbell

How do you turn a 33,000-person enterprise into an active network of brand advocates? In this episode of The Employee Advocacy & Influence Podcast, hosts Lewis Gray and E

How Philip Morris International Scaled Employee Advocacy with DSMN8

How do you build a thriving global employee advocacy program in one of the most tightly regulated industries in the world?  In this episode of The Employee Advocacy & In

Why is Executive Visibility Vital for B2B Trust? | Lori Grey

How do you get time-poor senior leaders and partners to actively advocate for your brand online? In this episode, we dive into the exact strategies needed to shift corpor

How Does Employee Advocacy Impact AI Search and AEO? | HubSpot's Gabrielle Herrera

Answer engine optimization (AEO) and generative engine optimization (GEO) rely heavily on brand recommendations, mentions, and citations within AI-generated answers. Empl

How G2 Drives LinkedIn Engagement with Employee Advocacy | Jenny Gardynski

Ever wonder how G2 employees manage to completely dominate your LinkedIn feed with high-value content? In this episode, Lewis Gray and Elliot Elsley sit down with Jenny

How to Use a Pilot Group to Scale Employee Advocacy Globally | Aptean

How do you turn employees into active brand advocates in less than 90 days? In this episode, Anna Laura McGranahan, the driving force behind the social media strategy at

How to Manage Employee Advocacy in Financial Services | Aviva Investors

Can you run a successful employee advocacy program when every single post is subject to regulatory enforcement? Beatrice Edera Panariello, Senior Digital Marketing Manag

How Meta Scaled Employee Advocacy | Zach Blew

Your employees are your company’s most underutilized marketing channel. Relying solely on corporate pages means missing out on the authentic, human-centric voice that mod

Employee Advocacy 2026 Benchmarks: Trends, Data & Takeaways

Stop treating employee advocacy as an “optional extra” and start treating it as business infrastructure. Download the free 2026 Employee Advocacy Benchmark Report. In t

Why is Employee Advocacy Essential for Employer Branding? | Rolls-Royce’s Steven Brand

How do you transform a global icon known for luxury cars into a performance-driven technology powerhouse through the voices of its own people? In this episode, we are jo

Why Your Consultants Are Your Best Marketing Channel With Efficio’s Vicky Cunningham

What happens when you stop shouting into the void of corporate social media and start empowering your most authentic assets: your people? In this episode, we are joined

How Hatch Got Engineers to Post on LinkedIn | Tolulope Aribisala-Tijani

How do you convince a room full of engineers that they belong on social media? It’s a challenge many marketers face, but Tolulope Aribisala-Tijani has cracked the code at

How to Build an Employee Advocacy Program in a Regulated Industry | Broadridge’s Lauren Harbury

How do you convince 400+ employees in a global financial technology firm to become active brand advocates on LinkedIn? In this episode, we are joined by Lauren Harbury,

How to Launch an Employee Advocacy Program in Accounting | AICPA & CIMA’s Michela Di Giorgio Martin

The most effective way to launch and run a successful employee advocacy program in a regulated industry is to build momentum first, track meaningful metrics, and demonstr

How BT is Scaling Employee-Generated Content | Robyn Fawcett

In this episode, we sit down with Robyn Fawcett, Social Media Manager at BT Group. Robyn is a unique breed of practitioner, a former e-learning designer turned influencer

How to Scale a Global Employee Advocacy Program | Holly Kerr of AtkinsRéalis

In this episode, we sit down with Holly Kerr, the Global Social Media Lead at AtkinsRéalis. Holly reveals how she transitioned the company from pockets of uncoordinated s

How Do Employee Advocacy Programs Help Salespeople? | Tipalti’s Nick Martin

Discover how Nick Martin, Social Media Marketing Manager at Tipalti, scales social influence and employee advocacy at a mid-sized fintech organization. Want to know how