Know Like Trust for Real Estate

How to Rebrand Your Personal Brand Without Burning Out

What do you do when life pushes you into a reinvention you didn’t plan? Aura McKay is a keynote speaker, fractional marketing consultant, and self-described capacity cat

How to Market a Listing Like a Luxury Brand: Photography, Storyboarding & Storytelling

What would it mean if people recognized your listings before they saw your name? Carrie Klein Perkins has earned that. She's a second-generation REALTOR with more than 3

How to Stand Out as a Real Estate Agent When Everyone Offers the Same Thing

All accountants look the same. Navy blue, gold accents, a handshake photo, a headline about trusted expertise. Then you land on Charrise Bateman’s website, and it says "a

How to Build Multiple Income Streams in Real Estate: 5 Verticals That Generate 120+ Leads a Month

What if your leads did the hard work for you? That's the idea behind Mike Heddle's five verticals. In this episode, the team leader and broker of Heddle Real Estate (Roy

How to Grow a Real Estate Business Through Community Marketing

Some agents market their community involvement. Corrie Harding-Keizs lives it. Corrie Harding-Keizs is our guest this week. She's the broker and team leader of CHK Real

How to Build a Personal Brand That Survives Any Market

What do you do when the safe path stops being safe? Jess Lane spent 20 years building iconic brands like Jim Beam, Visa, Miller, and Porsche. She helped a fintech compan

How This Toronto Agent Gets 30% of His Business From Instagram

Can you really build a real estate business on Instagram without chasing viral fame or a massive follower count? Chris Wannamaker says yes, and he has the numbers to prov

7 Best Real Estate Marketing Tips: How to Get Found, Get Chosen, and Build Trust

This is the season's Best Of, where Christine went back through some of her favorite conversations and pulled together seven tips that really resonated. They're sorted in

How to Build a Real Estate Website That Converts

Your website might be beautiful and still not be working. This week, website developer and brand strategist Katy Martin of Joyful Design Co. joins Christine to make a cas

How We Built BKeeperAI: AI-Powered Expense Tracking for Real Estate Agents & Solopreneurs

Most startup conversations happen after the success. This one's different. I'm sitting down with my two BKeeperAI co-founders, Laura O'Connor and Eric Hunsberger, right i

SEO for Real Estate Agents: What Actually Works (and What Doesn't) in 2026

SEO might be the most misunderstood topic in real estate marketing, and honestly, a lot of what you've heard about it is either wrong or already outdated. In this episod

How Workplace Happiness Affects Your Real Estate Brand with Valerie Alexander

What happens behind the counter or behind the scenes of your brokerage shows up at the front door. In this episode, I'm joined by returning guest Valerie Alexander, happi

How to Use Google to Get Found, Build Trust, and Run Your Real Estate Business More Efficiently

Think you know Google? Think again. In this episode, Christine sits down with Tasia Custode, Google expert, content creator, and host of Talk Techie to Me, to break down

Why Successful Real Estate Agents Master Both Online and Offline Marketing

Real estate success isn't about choosing between old-school and new-school; it's about blending both. In this episode, Christine sits down with Angie Javier, national spe

How Real Estate Agents Can Build a Human Brand Using Consumer Empathy Strategies

Most real estate agents look to other real estate agents for inspiration. That's the problem. In this episode, I'm joined by Scott Coligan, fractional CMO, former Miller

He's Anti-Personal Brand. I'm Not. Here's What Happened With Marc Davison of 1000Watt

You and your brand strategist have a disagreement — and it's a good one. Marc Davison is the co-founder and creative director of 1000Watt, one of the most respected bran

How Community Builds Loyalty and Customer Experience in Real Estate and SaaS

What if the real competitive advantage in business isn’t better technology… but stronger community? In this episode, Christine George sits down with Stacey Soleil, Head

How Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness? In this episode, Christine spoke with nationally recognized real estate sp

How Real Estate Professionals Can Become Paid Industry Speakers with Speaker Readiness and Credibility

What if the reason you’re not getting invited to speak isn’t your talent… it’s your readiness? In this episode, Christine speaks with nationally recognized real estate s

How Customer Experience Drives Trust, Loyalty, and Growth in Real Estate

Customer experience isn’t a training manual or a checklist. It’s a mindset that shapes trust, loyalty, and long-term growth. In this episode of Know Like Trust for Real