Sports Marketing Machine Podcast

186 - 2026 MiLB Business Summit Recap: What's Working, What's Changing, and What's Next

Send us Fan Mail Jeremy is joined by Sam Goldfeder and Andy Milovich to recap the MiLB Business Summit in Louisville. They cover what teams are doing well right now, how

185 - How I'd Spend $1,000 on Meta Ads to Generate Group Sales Leads

Send us Fan Mail If your GM handed you $1,000 for Facebook and Instagram ads to drive group sales, would you boost a "book your group outing" post? In part two of this g

184 - How to Improve Group Sales Marketing & Meta Ads

Send us Fan Mail Most sports teams post "Book your group outing" and assume they're doing group sales marketing. They're only reaching people who've alrea

183 - What Business Are You Really In?

Send us Fan Mail Jeremy Neisser takes a week off the tactics to ask the question underneath all of them: what business is your sports team actually in? A sideline conver

182 - How Should You Allocate Your Marketing Budget?

Send us Fan Mail The last episode set the size of your marketing budget. This one decides where every dollar goes — because you can have exactly the right number and sti

181 - How Much Should You Spend on Marketing?

Send us Fan Mail Budget season starts the same way at most sports teams: pull last year's marketing number, add a few percent, move on.  In Episode 181, Jeremy Nei

180 - Can We Add Before We Subtract?

Send us Fan Mail Sales are soft for Friday's game and someone says the word every ticket office reaches for: discount. Jeremy Neisser makes the case that a price cu

179 - Four Rules for Sports Team Messaging That Actually Sell Tickets

Send us Fan Mail Teams describe what they sell. Fans describe what they're doing. Nobody at home says "let's buy a five-game flex plan this summer" — they say

178 - Two Low-Cost Promotional Night Ideas That Already Have Demand

Send us Fan Mail Some of the cheapest, easiest promotions to run are the ones fans are already doing on their own. In Episode 178, Jeremy Neisser breaks down two low-mai

177- How to Plug the Leaks (Starting With the One That's Costing You the Most) (Part 3 of 3)

Send us Fan Mail In the finale of the three-part Fan Journeys series, Jeremy Neisser shows sports teams how to stop losing fans by finding their single biggest leak and

176- Where Fans Are Leaking Out(And Why It Happens in the Same Places Every Time) (Part 2 of 3)

Send us Fan Mail Every team loses fans in the same three places — and most have no idea it's happening. In Part 2 of the Fan Journey series, Jeremy Neisser pinpoint

175 - The Fan Journey: The 5-Stage Map That Turns Single-Game Buyers Into Season Ticket Holders (Part 1 of 3)

Send us Fan Mail Most marketing directors couldn't draw their own fan marketing process on a whiteboard — and that gap is quietly costing their team repeat buyers. 

174 - Stop Treating Mini Plans Like an Offseason Product

Send us Fan Mail Most teams push mini plans hard from October through March, then go silent the moment the season starts — right when they're creating new fans at e

173 - The Email Isn't Finished When You Hit Send

Send us Fan Mail Most sports teams know exactly who their fans are — the fireworks families, the premium buyers, the last-minute deal seekers — and still send every one

172 - Why Your Promotions Page Might Be Costing You Ticket Sales

Send us Fan Mail Your promotions page is live, but half your nights are just names — "Taylor Swift Night," "Oil Field Appreciation Weekend" — with no details. A promotio

171 - Why Your Email List Is Your Most Underused Asset (And How to Fix It)

Send us Fan Mail Email is the channel sports teams use the most and get the least out of. In Episode 171, Jeremy Neisser breaks down why batch-and-blast sending leaves m

170 - Group Sales 101 — Great Reps Place Groups

Send us Fan Mail Most group sales reps are order takers. The buyer asks for a date, the rep says yes, and the marquee game ends up at 55% capacity while groups scatter a

169 - Group Sales 101 — Part 2 Apply Friction Test to Your Outreach

Send us Fan Mail The same friction that quietly kills conversions on your group sales page is killing your reps' email responses too — same problem, just a differen

168 - Group Sales 101 — Part 1- Personalization Wins Group Sales

Send us Fan Mail Most group sales reps are losing deals before they ever hit send.  In Part 1 of a new three-part group sales series, Jeremy Neisser breaks down why one

167 - The Real Value of Outsourcing Your Marketing (The Hidden Cost of Doing Everything In-House)

Send us Fan Mail In Episode 167 of the Sports Marketing Machine Podcast, Jeremy Neisser breaks down the strategic value of outsourcing marketing functions inside a sport