Embracing Marketing Mistakes

EP 135: Steal Your Competitors' LinkedIn Leads

Niall Ratcliffe is the 25-year-old CEO of noticed., the Manchester LinkedIn agency he co-founded with his older brother Morgan. He has about 60,000 followers on LinkedIn

Lexus Asked Fans Their Favourite Steering Wheel

Mat Thomas joined us back in episode 49 as he reveals the surprising social media misstep that held Lexus back for years. He explains how the brand’s social team that&apo

EP 134: The 20-Searches-A-Month Page That Booked Seven Sales Calls

Sam Dunning co-owned an agency with two other founders, has hosted the Breaking B2B podcast since 2020, and now runs Breaking B2B, an AI SEO agency for SaaS brands. In th

EP 133: Uber Eats' First Marketing Hire On AI Search

Jenna Hannon was the first marketing hire at Uber Eats, where the team launched the service in roughly a new city every week for about a year and a half. She left in 2020

You Waited 15 Minutes for a Taxi. Now Seven Feels Rude

We return to consumer behaviouralist and CX expert Ken Hughes, first featured in episode 92, to revisit the moment that transformed how he believes brands should approach

EP 132: Why LinkedIn Reach Is Down And What Still Works

John Espirian, the self-styled relentlessly helpful LinkedIn guy, joins Chris Norton and Will Ockenden on Embracing Marketing Mistakes to explain why LinkedIn reach is do

My TEDx Talk Got 2,000 Views. Everyone Else Got 30,000

What happens when you pour your heart into a TEDx talk, expect it to skyrocket, and… nothing? We are joined with Niraj Kapoor back in episode 95, and dive into a brutally

EP 131: How An SEO Intern Got A Mashable Journalist To Cover Her Pitch

Britt Klontz started her career as an SEO agency intern, got a Mashable journalist to cover an infographic by following the journalist's own pitching guide, and now

I Spent 30 Years Building Everyone Else's Brand

We had Mark Terry-Lush back in episode 94 started his career in the glory days of magazines when Vogue was the size of a phone book and PR was full of big personalities.

EP 130: Gerry Hopkinson Sold His Agency, Stayed Five Years, And Became A Cultural Strategist

A 20-year agency founder built his reputation turning Pizza Express back into a cult favourite, then years later made the mistake he now calls his biggest regret. Gerry H

Six People Trolled Me. It Felt Like Sixty Thousand

Social media can feel like the best networking tool in the world, until it throws you a curveball. We were joined by Asif Choudry back in episode 96. We talk about the ea

Spending £30k on Influencers for Five Signups

We revisit Andy Lambert back in episode 93 to unpack the influencer marketing moment that changed how he thinks about influence in B2B. Andy explains how his team approac

EP 129: Unbounce's VP Of Marketing Explains What Actually Wins AI Search Visibility Now

A VP of Marketing running two brands at once shares what's working in AI search visibility right now, and admits to one of the messiest direct mail campaigns a B2B m

I Made the Worst Ad in British History

Kevin Chesters reveals the painful truth behind what he calls the worst advert ever made in British history. This is a forensic breakdown of ego, bad process and the less

EP 128: Why CFOs Keep Killing Influencer Budgets

Influencer spend hit $32.55 billion in 2025, and most brands still can't prove it works. In this Prohibition PR webinar, Chris Norton and Will Ockenden break down wh

One Tweet About Sleeping Beauty Ended in Death Threats

Back in episode 99 with Sarah Waddington, we dive into the story of a well-intentioned tweet about a Biff and Chip book image, posted during the height of the Me-Too era.

EP 127: Professor Jim Macnamara Says Most Of The PR Industry Is Still Measuring The Wrong Thing

A professor who built his entire career on communication measurement almost couldn't answer the question that started it all. Professor Jim Macnamara joins Embracing

He Asked for Honest Feedback. Then Never Spoke to Me

If you have ever watched a brilliant marketing strategy die in a sign‑off meeting, this episode is for you. We unpack the real reasons ideas fail in the boardroom and wha

EP 126: The Emotion Behind Every B2B Purchase Nobody Markets To - Talia Wolf

Most B2B brands are interchangeable, and Talia Wolf built a career proving it. In this episode, Talia Wolf, founder of GetUplift and creator of the emotional targeting f

EP 125: The PR Launch That Cleared The Building

A CIPR fellow with nearly six decades in PR says the industry still protects itself from its own scandals. In this episode, Robert Minton-Taylor, a CIPR fellow recognise