Hey Tori! Answering Your Digital Marketing Questions for Creative Entrepreneurs

Hey Tori! I don't know where all my time is going. Help?

You're not going to like this advice. Your next launch, pattern, or book feels bigger than the time you have. Tori explains why you won't find time, you have to make it,

All About Email Marketing with Ashleigh Wempe

We talk all about email marketing - you're going to love it. Ashleigh started her knitting pattern business the day after leaving the Air Force. Today she runs two membe

Hey Tori! How do you reuse a blog post?

How do you reuse a blog post? If you have years of tutorials, free patterns, and finished-quilt stories sitting in your archive, you may be wondering whether a Pinterest

Hobbyist to Professional: Tech Editing, Books, and Taking Up Space with Whitney Steen

In this episode, knit pattern tech editor and graphic designer Whitney Steen walks us through what tech editing actually does, why it matters for indie pattern designers—

Special Release: Interview with Saremy Duffy: Do You Have a Book in You?

Saremy Duffy is a pattern drafter, author, and instructor in the home sewing space — with a background in fashion design, garment production, and eight years on YouTube.

Hey Tori! How can I build trust and authority that lasts? (Spoiler: a book!)

Learn what you could write about and what it could mean for your business. Think about the quilters, knitters, and crafters you consider experts in your field. The ones

Growing Your Audience Organically: Advice and Coaching with Rhonda Canning

In this special live coaching episode, Tori sits down with a Digital Marketing Magic Coaching Client, Rhonda Canning of Primetime Quilt Co, to answer one of the most impo

Hey Tori! How Do I Create More Connection?

You pour your heart into every post. You share your story, your journey, your design choices. But your engagement stays flat. Here's what's happening: your readers are wa

Hey Tori! How do I use collaborations?

You've mapped out your promotional calendar. You know when you're launching. But as you look at that plan, you realize: every promotion reaches only your own audience. Yo

Hey Tori! How to Plan a Week of Marketing Content in Just One Hour?

Stop wasting time wondering what to post. You open your laptop on Sunday night ready to finally "get serious" about marketing. Forty-five minutes later, you've reorganiz

Hey Tori! When Do I Do What? (Without Feeling Overwhelmed)

Stop scrambling. You have multiple things to promote—patterns, classes, workshops, services—and you don't know what to launch when. So you react, improvise, and feel over

Hey Tori! What is a Launch?

You posted "It's here — link in bio," refreshed your sales page about forty times, and… it was quiet. A couple of sales from the same handful of people who always buy. Yo

Hey Tori! Do I Need Another Class? Why You Keep Buying Marketing Classes

Four classes on email marketing. A Pinterest course you never finished. And 41 people on your list who haven't heard from you in months. Nothing is wrong with you. But s

Krista's Five Year Journey from Maker to Teacher and Shop Owner

Krista Russell went from her first sewing machine to running a long-arm quilting business, writing patterns, teaching classes, and operating a quilt shop—all in five year

Special Release: How Tonya Dunning Went From “Someday” to Teaching Fidget Quilts

My first-ever guest! Tonya of Memory Barn Studio makes fidget quilts for people with dementia, Alzheimer's, autism, and stroke recovery — and for years, people kept askin

Hey Tori! How do I Market My New Workshop? Two Paths to Start

Your workshop is built — now what? Tori breaks down the two real paths to filling it: the Program Path (borrowing an audience through guilds and events) and the Content L

Season 2! “Someday” Is Today: Why Teaching Is Your Fastest Path

You've said it before: “Someday, I'll teach a class.” In this Season 2 opener, Tori kicks off a 3-part series built around her book, Workshops Unleashed, breaking down wh

Hey Tori! What do I know what to focus on? Season 1 Finale

What does a complete digital marketing system actually look like for a creative business? In this season finale of Hey Tori, Tori McElwain lays out the three pillars ever

Hey Tori! How Do I Make Sure That Writing My Email Newsletter Doesn't Take All Day?

You know you need to send a newsletter, but every time you sit down to write one it takes two hours and still does not feel right. In this episode, Tori McElwain breaks d

Hey Tori! How do I Market My Quilting Business With Limited Time?

What do you do when you only have 30 to 60 minutes a week for marketing - and you can't even share what you're working on? In this episode of Hey Tori, digital marketing