Practice Marketing Insider

You Don’t Need More Clients. You Need Systems.

In this episode, Kristie is joined by psychologist turned business coach for therapists, Nicole McCance. They debunk the myth of needing more clients or leads - what ther

Can Selling Courses Still Bring Therapists Revenue?

In this episode, Kristie is joined by licensed therapist, business coach and founder of The Entrepreneurial Therapist, Danielle Swimm. They discuss if courses are still a

What To Do If You Don’t Want To Be An Insta Famous Therapist

In this episode, Kristie is joined by licensed therapist, business coach and founder of The Private Practice Pro, Kelly Stevens. They debunk the myth that mastering socia

Is Psychology Today Still Worth It For Therapists?

In this episode, Kristie opens up a conversation about Psychology Today and the value it still has (or not) today. She discusses how it was once an effortless lead genera

Do Politics Have A Place In Private Practice Marketing?

In this episode, Kristie unpacks what role politics play, if any, in marketing your private practice. She discusses how it can be seen as a professional liability and whe

Silicon Valley Therapist Debunks AI For Your Practice

In this episode, Kristie is joined by Silicon Valley licensed therapist Candice Thompson to debunk the myth that technology is a non-negotiable for your practice. They ch

Don’t Invest In Facebook (Therapists, Do This Instead)

In this episode, Kristie breaks down if Facebook business pages are dead for attracting therapy clients. She discusses how to move to high-quality content to match Meta’s

Think You’re Saving On Overhead With Your Virtual Practice? Think Again

In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. List

Non-Negotiables For Scaling a Million Dollar Practice

In this episode, Kristie unpacks the myth that minimal financial investment will get you to your revenue goals. She explains that practitioners marketing their services s

How Therapists Can Be Influencers, Ethically

In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clini

Why Redesigning Your Therapist Website Is A Waste Of Money

In this episode, Kristie unpacks the myth that a website redesign is the answer to your lack of client inquiries. She explains how the real issue isn’t as straightforward

No, Not Everyone Is Using ChatGPT To Find A Therapist

In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnum

Why Being A Great Therapist Isn’t Enough To Fill A Practice

In this episode, Kristie is joined by her friend Felicia Keller Boyle, licensed somatic therapist and host of The Bad Therapist Show. Kristie and Felicia discuss why bein

Why You’re Already Behind In Marketing Your Practice

In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting

Why Blogging For Therapists Won’t Get You Clients

In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funne

Why Marketing Your Therapy Practice Won't Always Feel Good

In this episode, Kristie unpacks the myth that marketing a therapy practice should feel easy or comfortable. She looks into the psychological barriers therapists face, li

Introducing... Practice Marketing Insider!

Coming soon to your headphones! Practice Marketing Insider, hosted by Kristie Plantinga, is designed to debunk outdated or overinflated marketing tropes for mental heal