AEC Marketeer

Episode 150: Digital Pre-Positioning for the Must-Wins with Ivan Adriel

"In my view, frequency beats duration", says Ivan during our conversation about how digital marketing is changing the landscape of pre-positioning for that must-win pursu

Episode 149: How AEC Firms Win Online with Daniela Furtado

In this episode I'm joined by digital marketing consultant Daniela Furtado, founder of Findable Digital Marketing, to discuss how AEC firms can get discovered online. We

Episode 148: Brand Strategy for AEC with Thomas Murphy

In this episode Thomas and I clarify the differences between marketing and branding and talk about ways that AEC firms can use their brand and a brand strategy to differe

Episode 147: Leadership Lessons from the NFL with Matt Singletary

On this episode, Matt Singletary and I reflect on lessons from the field on leadership, team dynamics, and common misconceptions that apply surprisingly well to AEC. We t

Episode 146: A Career Debrief with Bill Cox

On this very special episode, I get to interview my dad, Bill Cox about his career as a Land Surveyor. He's got some great stories about favorite projects and work he's d

Episode 145: Applying Brand Journalism to AEC with Katie Wagner

AI-generated content is flooding the internet, making it harder for audiences to distinguish real from fake (deepfakes, AI-written articles, synthetic video/audio). Peopl

Episode 144: How LinkedIn Actually Works and the Quiet Comeback of Press Releases with Blair Huddy

Blair Huddy has been in B2B marketing and PR for over 15 years, and in this episode we chat about why press releases are having a quiet comeback thanks to AI, how LinkedI

Episode 143: Finding 12 Minutes and AI Leadership with Frank Lazaro

Frank Lazaro joins the show to share his practical, ROI-driven approach to AI adoption. With 20+ years of leadership experience, Frank breaks down why marketers need to s

Episode 142: Storytelling, Strategy, and Social Media Wins with Patrick Black

In this episode, I chat with Patrick Black, the social media manager behind Baker's Construction Services in Bluff City, Tennessee. Patrick takes us through his journey f

Episode 141: UK–US AEC Marketing, Part 1 with Ayo Abbas

In this special crossover episode with Ayo Abbas from the Built Environment Marketing Show, we’re diving into the fascinating differences between AEC marketing in the US

Episode 140: On Brand Recap Mini-Series #4 (Season 1 Finale) with Courtney Miller

Join us as we cover the final two episodes of On Brand Season 1!

Episode 139: On Brand Recap Mini-Series #3 with Courtney Miller

On this recap we cover Episodes 5 and 6 of On Brand - enjoy!

Episode 138: On Brand Recap Mini-Series #2 with Courtney Miller

Recap of "On Brand" episodes 3 and 4 - enjoy!

Episode 137: On Brand Recap Mini-Series #1 with Courtney Miller

This is the first of a mini-series Courtney Miller and I are doing to keep things a little more light and fun this Holiday season where we apply lessons from the show to

Episode 136: Leadership Tidbits and a Little Winter Pivot with Keelin Cox

In this episode, I share key takeaways from a recent leadership course, including career anchors and personality assessments, and how they can shape your approach to work

Episode 135: Beyond the Basics: Generative AI in AEC with Brad Thompson

In this episode, we dive deep into the power of generative AI with Brad Thompson, Business Solutions Director at SDB Contracting Services. With over 20 years of experienc

Episode 134: Construction SEO with Perryn Olson

Did you know 95% of people will look up your company online before making a decision? In this episode, we explore the world of construction marketing with Perryn Olson, a

Episode 133: What AEC Marketers Can Learn From Taylor Swift with Deirdre Booth

Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, De

Episode 132: Podcasting Best Practices with John Tyreman

Are you ready to upgrade your marketing efforts in professional services with a podcast? Maybe you're on the fence? In either case, John Tyreman, founder of Red Cedar Ma

Episode 131: Recruiting and Retaining Talent: A Success Story with Skip Bourgeois

Having a hard time finding and keeping top marketing talent in the AEC industry? You’re definitely not alone. In fact, it’s one of the biggest headaches firms are dealing