Decoding AI for Marketing

Can AI Finally Fix Advertising’s “Frankenstack”?

Advertising execution is still surprisingly manual. Marketers and agencies juggle fragmented platforms, disconnected data, and countless hands-on tasks. When those system

The Next Renaissance: Why AI Is Infrastructure, Not an App

Is AI really the story of our time—or is humanity? In this special conversation at the MMA’s CMO & CEO Summit, former OpenAI Head of Go-to-Market Zack Kass joins host Gr

Is Share of Prompt the New Share of Voice?

Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the sys

AI is a Marketing Channel. Build Strategy Accordingly.

Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engi

AI is Rewriting Discovery. Are You Ready?

Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and

Agentic AI Is Reinventing Marketing Personalization

Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, desi

Pushing the Boundaries of Creativity with AI

Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creati

GEO, Productivity, and the Rapid Pace of Marketing Tool Change

Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes a

Your AI Strategy Is Only as Good as Your Data Layer

Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the qual

Why Rule-Based Marketing Is Breaking

Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limi

The Next Evolution of AI, Search, and Advertising

Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad te

AI Hype Vs. Reality at CES 2026

Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry

The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)

Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it d

SEO Has Been Upended. Here’s What the Future Could Look Like

Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which

Scaling Up Your Agentic AI Marketing Team

Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy c

The Growth of Commerce Media (and What AI’s Got to Do With It)

Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that ma

Adobe AI and Keeping Your Brand Safe

Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools.

Have You Automated Enough?

Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intellige

Entering the Age of Supermarketers

Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all diff

How AI Aids Your Go-To-Market Strategy

Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is