Workfluencer: Personal Branding & Content Creation

#104: LinkedIn Brand Deal Pricing: Why I Charge $2,500 per Video

I have fewer than 15,000 followers on LinkedIn, and my baseline rate for a single sponsored video starts at $2,500. Brands aren’t just paying for audience size. They’re

#103: How to Get Cited by AI Without a Big Following ft. Kaleigh Moore

You don’t need a massive following to have expertise worth citing. But how do you become a source AI turns to, and what could that mean for your next brand partnership?

#102: How to Build an Employee Creator Program ft. Heike Young

Most employee creator programs start in the wrong place. Companies focus on getting as many employees posting as possible, hand them approved links and captions, and call

#101: Building a Personal Brand While Working Full-Time ft. Roxy Couse

Being great at your job doesn’t guarantee a promotion. Roxy Couse learned that after nearly 15 years in corporate, several lateral moves, and a leader who admitted there

#100: How Creators Can Help Brands Win AI Search

AI search citations are the newest piece of real estate on the internet, and creators may be one of the fastest ways for brands to claim it. Most brand deals are still me

#99: How to Create LinkedIn Content That Sells

Most people post about getting laid off and ask for sympathy. Deidre “Dee” Henry posted about getting laid off and asked for clients. Dee had been a top-performing sales

#98: Why Creators Are Going Back to Corporate Jobs ft. Lissette Calveiro

Creators were supposed to leave corporate behind. Now some of them are going back — and companies are creating roles specifically for people with creator experience. Lis

#97: How he gets brand deals with a small following ft. Lloyd George

Most creators assume they need a huge following to land brand deals. They don't. Lloyd George has been on both sides of the creator economy. He's worked inside major age

#96: How to Land Brand Deals Outside Your Niche

Brand deals rarely come from playing it safe inside your niche. Kristi Kennebrew built Get Me Hired Kristi into a thriving creator brand while working full-time, but som

REPLAY: Building Building HR's Most Subscribed Newsletter with Hebba Youssef

How do you come up with newsletter ideas every week? If you write anything on a schedule, you've felt this pain. Hebba Youssef writes I Hate It Here, one of the biggest

#95: How In-Person Events Build Community

Hosting an event is easy. Building a community that people return to month after month is much harder. In this episode of Workfluencer, Rhona sits down with Chaselle

#94: What Makes a Great DisruptHR Talk

Most people spend months preparing for a single DisruptHR presentation. Ashlynne Valdez delivered two different talks in 30 days, won Best Speaker at one event, and helps

#93: How to Stand Out on LinkedIn

Most LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite. In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most re

#92: How to Write a Book About Workplace Culture

What does it take to turn years of workplace observations into a published book? In this episode of Workfluencer, Abi Adamson shares the story behind her debut book, Cul

#91: How to Monetize a Podcast Without Losing Your Integrity

Most creators think they need a massive audience before brands will take them seriously. Chad Sowash says that's nonsense! In this episode of Workfluencer, Chad shares h

#90: Rebuilding a Personal Brand After a Layoff

Strong POV content feels risky for most creators, but Jillian O'Malior built her audience by removing the corporate pleasing filter completely. After being laid off in No

#89: How to Build an HR Conference People Actually Want to Attend

Most conferences focus on information. Anna Morgan focused on belonging. In this episode of Workfluencer, Anna takes us behind the scenes of building Evolve — a fast-gr

#88: How Honest Employer Branding Attracts Better Candidates

What if candidates were lining up before you even posted the job? In this episode, Rhona sits down with Bradley Clark to break down how his team turned honest, transpar

#87: How to Turn Content Into Clients (By Building in Public)

How do you actually turn content into clients—especially when you’re just starting out? In this episode, we unpack what it really looks like to build in public and use c

#86: How to Build a Personal Brand After a Layoff

Most people get laid off and go quiet. Vanita Capobianco did the opposite. She started creating content, launched a podcast, and began building a personal brand from scr