The Trendsetter - TikTok Shop & Creator Marketing artwork

Marketing · Trndsttrs, Inc

The Trendsetter - TikTok Shop & Creator Marketing

by Trndsttrs, Inc

The Trendsetter is the go-to show for marketers, founders, and creators shaping the future of commerce through content.  Hosted by the Jake Bjorseth and the team behind Return On Creators, we dive deep into the stories, strategies, and insights of those building the social commerce economy... one video, one product, and one partnership at a time. From viral TikTok creators to brand builders innovating on new platforms, each episode brings you candid conversations, actionable lessons, and a front-row seat to the shift from traditional retail to community-driven commerce. Whether you're scaling a brand, creating content, or launching a new product, this is your place to get inspired, stay sharp, and plug into the next wave of commerce.

Latest episodes

Showing 20 · updated from the feed

Top Shop Breakdown: Comfrt, Mellow, k2o, Final Boss, and More... | TikTok Operator Pod

It's week one of Q4, and TikTok's BFCM window opens November 11. Instead of another checklist, Jake and Kevin pull up Kalodata and walk through five brands they

Oct 9
39 min

$1M on TikTok Shop ≠ $1M on Shopify | TikTok Operator Pod | Jake Bjorseth & Amy Leffingwell

Part two of Jake's series with Amy Leffingwell (Upmarket Digital) picks up where the Closed P&L Problem left off and gets into the mechanics of what TikTok Shop is a

Sep 22
31 min

The Closed P&L Problem | TikTok Operator Pod | Special Guest: Amy Leffingwell, Founder @ UpMkt Digital

Most brands are measuring TikTok Shop, Meta, and Shopify like three separate businesses. Then they wonder why the math never works. That's the closed P&L problem: c

Sep 8
27 min

Your Guide to a Winning Q4 | TikTok Operator's Pod

Think you're ready for TikTok Shop's Q4? Think again. As Kevin & Jake enter their fourth Q4 in the TikTok Shop ecosystem this duo has been there and done that.

Sep 3
41 min

Priced to Lose the Sale: How the Best Brands Actually Win TikTok Shop | TikTok Operator Pod

This one runs deep on merchandising and product innovation built specifically for the channel: why the best operators price higher on TikTok Shop than on their own site,

Aug 7
39 min

The Shelf Follows The Feed | TikTok Operator's Pod

For weeks I've been harassing Matt Goldbloom to join me on the pod. Selfishly, I've been captivated by his LinkedIn content and needed to learn wtf 'Off Pr

Jul 21
22 min

How Top Brands Are Deploying AI Today | TikTok Operator's Pod

On today's pod I'm joined by a long-time TikTok Shop operator, Sohun Sanka. Sohun has been a day one player in TikTok Shop on the brand side, software side, an

Jul 13
39 min

How Chocbox Became the #1 Food Brand on TikTok Shop | TikTok Operator's Pod

ChocBox climbed to #1 in the food category on TikTok Shop. Then it used that traction to walk onto retail shelves. Episode 1 of TikTok Operators. Jake Bjorseth sits down

Jun 25
51 min

The AI Stack Our Team Uses to Manage the Top Brands on TikTok Shop

You're (probably) using AI wrong. If you're using AI to write content scripts, to reach out to creators, or to design serious marketing strategies... you'

Jun 22
21 min

Athletes > Specialists | The New Creator Strategy

Today, Jake breaks down the new creator marketing strategy that we are seeing continue to outperform others across our brand portfolio in TikTok Shop. Athletes > Special

Jul 17 2025
21 min

TikTok Shop Merchandising Strategy | 1:1 w Jake Bjorseth

Today's episode is a solo breakdown from Jake Bjorseth on the exact TikTok Shop Merchandising Strategy we are rolling out for two key accounts at the moment. Why do

Jun 24 2025
26 min

Agency Insider: TikTok Shop CRM Unlocks, Paid Creator Feature, GMV Pay/Credit Line

On today's episode Jake is joined by James Bennett and Adeen Khan. The managing director and head of shop ops for our agency, respectively. Together, the trio pull

Jun 10 2025
20 min

Teen Mom Turned Full-Time TikTok Creator | Creator Life with Kylah Williams

On today's episode we welcome Kylah Williams! A notable content creator and TikTok affiliate navigating her creator career as a young mother. Kylah's story is

May 7 2025
28 min

Creators Rule the World | Special Guest: Bora Mutluoglu, Partner @ Reacher

In this episode of The Social Commerce Collective, Jake hosts a LinkedIn Live alongside Bora Mutluoglu, a friend, partner, and co-founder of Reacher. Reacher is the go-t

Apr 30 2025
53 min

Designing Your Creator Engine | Special Guest: Sohun Sanka of Euka AI

In this episode of The Social Commerce Collective, Jake sits down with Sohun Sanka, the Director of Growth at Euka AI.  Euka AI is one of the leading tools driving autom

Apr 23 2025
34 min

Winning In Affiliate Marketing | Episode #12 | Shey Cruz & Amanda Johansen

Today we welcome Shey Cruz, our very own head of affiliate marketing, who breaks down how we've transformed our influencer marketing systems to the world of affiliat

Apr 9 2025
27 min

Mapping the Full Customer Journey: TikTok Shop <> Amazon | Featuring Amazon Agency, Straight Up Growth

On today&apos;s episode of the TikTok Shop Show, we welcome the co-founders of an award-winning and long-time partner agency, Straight Up Growth. Straight Up Growth is a

Oct 7 2024
41 min

Affiliate Marketing Mastery | Episode #11 | Euka AI Co-Founders Jeremy Ding & Kevin Wang

On today&apos;s episode of the TikTok Shop Show we welcome the co-founders of the largest TikTok Shop affiliate automation ai platform: Euka AI. Euka AI helps top e-comm

Aug 30 2024
30 min

Building a TikTok Shop Empire | Episode #10 | MilaMiAmor Founder Wael Hilbawi

On today&apos;s episode of the TikTok Shop podcast we welcome the founder of MilaMiAmor, Wael Hilbawi.  MilaMiAmor is hands down one of, if not the most, successful bran

Aug 21 2024
30 min

Reaching Gen X Moms on TikTok | Episode #9 | Special Guest: Amanda's Mom

On today&apos;s episode we welcome a Musical.ly icon and TikTok Original Gangster: Amanda&apos;s Mom Apart of Gen X, she represents an unseen but highly active demograp

Jul 22 2024
19 min

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Where The Trendsetter - TikTok Shop & Creator Marketing ranks today in each Apple Podcasts chart (US, Nov 1, 2026).

#191 ▼ 14 Marketing US

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