Gym Business Coach Podcast

How to Close More Gym Memberships in a Sales Consultation

If your gym’s sales consultation runs off a slide deck, you might be closing the sale and still losing the client. When you’re presenting, you’re not listening, and the p

Broken Gym Equipment Is Costing You More Than You Think

That treadmill with the “out of order” sign has been sitting there for three weeks. Your clients noticed. So did your coaches. And it’s quietly telling everyone in your g

Personal Branding for Gym Owners: Stop Overthinking Your Content

Struggling to figure out what to post for your gym or worried that sharing your success will look like showing off? Personal branding strategist Amelia Sordell explains

What Eleven Madison Park Can Teach Your Gym About Client Retention

Eleven Madison Park spent seven years going from a good restaurant to #1 in the world. Jennifer Burgess was on that team, and she sat down with Tim Lyons and Randy Angste

Should Entrepreneurs Avoid Debt

Is avoiding debt actually holding your gym business back? Most gym owners want to grow, but when it comes time to invest in marketing, hire staff, or expand operations, t

How to Grow Your Gym During the Holiday Slowdown

The holiday slowdown doesn't have to hurt your gym's profitability. In fact, it might be your best opportunity to prepare for a stronger year. In this episode of the Bui

How to Get More Gym Leads When Facebook Ads Stop Working

Gym leads are getting harder and more expensive to generate, and waiting for Meta ads or referrals to save you isn’t a strategy. In this episode, Tim Lyons Jr. and Randy

How to Keep Gym Members From Cancelling in Q4

Q4 can quietly destroy the retention you spent the first nine months of the year building. In this episode, Tim Lyons and Randy Angsten break down how gym owners can red

How to Dominate Q1 With Q4 Gym Marketing

In this episode, Tim Lyons and Randy Angsten break down the Q4 marketing strategy gym owners should be using now to win Q1 2027. Learn how to build retargeting audiences

How to Find the Biggest Weakness in Your Gym Business

Most gym owners don’t have a lack-of-effort problem, they’re focused on the wrong problems. In this episode, we break down a smarter SWOT framework using “Know What vs. K

The #1 Sales Step Gym Owners Miss

Most gym owners rush to pitch the solution before the prospect fully understands their own problem. In this episode, we break down Recognition, one of the most important

Gym Owners: Stop Blaming the Market and Fix the Problem

Stop blaming retention, Facebook, your sales team, or the market. If something in your gym isn’t working, your job as the owner is to figure out why. In this episode, we

The 3 Biggest Gym Problems All Come From ONE Thing

Most gym owners think they have a marketing problem, a staffing problem, or a retention problem. We argue those are usually just symptoms of a bad product. In this episo

How to Build a Sellable Gym That Runs Without You

Most gym owners are building for this month. The smart ones are building for the day they want out. In this episode, we break down what actually makes a gym sellable, sc

Desperate Hires Destroy Gyms

Hiring better coaches starts long before the interview. In this episode, We explain why gym owners need to stop hiring from desperation and start building a gym that A-p

Who Should Make Decisions in Your Gym? Owner vs Coach

Who should actually make the decisions in your gym, the owner or the coaches? Randy Angsten and Zach Columbia break down why gym owners need to lead major business decis

How Premium Gyms Personalize Every Client’s Training

Random workouts aren't a premium product. In this episode, Tim Lyons and Randy Angsten explain why the traditional Workout of the Day (WOD) model falls short for clients

Are Meta Ads Still Working?

Your Facebook ads might be working, even when your ROAS says they aren't. In this episode, we discuss why turning off Facebook ads can cause total gym leads to drop acro

Why Your Gym Looks Unprofessional (And How to Fix It)

Your gym might look unprofessional and you may not even realize it. In this episode of the we break down the small mistakes that can cost gym owners leads, clients, and

The Fourth Model: The Future of Fitness Coaching

What if the fitness industry has been measuring value all wrong? In this episode, Tim Lyons and Randy Angsten explain why personalization—not coach-to-client ratio—is wh