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Marketing · What's Working

What's Working

by What's Working

Real strategies. Real results. What's actually working right now. Hosted by Isaac Medeiros and Zain Ali, What's Working Pod is a weekly business podcast dedicated to one question: what's actually working right now? Isaac Medeiros is the founder of Mini Katana and Content Forge. Zain Ali is the co-founder of Zainith Agency and Etta Maison Each episode covers the strategies, tools, and business models that are producing real results for founders and entrepreneurs.

Latest episodes

Showing 20 · updated from the feed

He Built Instant Hydration to 9 Figures. Then Quit to Solve Aging

Subscribe to our Newsletter: https://whatsworkingpod.beehiiv.com/ Jordan Menard joins What’s Working Pod after growing Instant Hydration from zero to nine figures, then

Oct 20
45 min

The AI Timeline Nobody Is Talking About

Subscribe to our Newsletter: https://whatsworkingpod.beehiiv.com/ Robert Derow is a Managing Director and Partner at BCG, one of the most prestigious strategy consulting

Oct 16
47 min

Dead Business to $100m+

iRestore took a failing family business that lost money for ten straight years and turned it into a 9-figure red light therapy empire with a $1,000+ AOV. In this episode

Oct 6
49 min

Why I Turned Down a $300 Million Offer for My Brand

Subscribe to our Newsletter: https://whatsworkingpod.beehiiv.com/ Sean Frank is the CEO of Ridge, one of the fastest growing nine figure DTC brands in the world, and co-

Sep 23
40 min

Is Meta dead in 2026?

Bryan Bumgardner is the head of media buying at North Beam, the first party data attribution tool used by some of the fastest growing e-commerce brands in the world. His

Sep 9
44 min

How they Built an 8-Figure Brand on iMessage | Calvin Klaski

Calvin Klaski and the founders of NOBS waited until they were generating $1 million a month in revenue before quitting their corporate day jobs. Now, they run a massive o

Aug 26
38 min

The GLP-1 Effect: Why The Beauty Industry is Crashing

Cody Plofker took Jones Road Beauty to $160 million in revenue without a VP of Finance or a VP of Marketing. Now, he’s stepping down as CEO to stop the burnout and build

Aug 17
42 min

Going ALL in on TikTok doubled their Sales (Beauty By Earth CEO interview)

In Episode 14 of the What's Working Pod, we sit down with Prudence Millsap, co-founder of Beauty by Earth, to unpack the exact strategies she used to build one of the mos

Aug 10
38 min

This 9-Figure Founder Replaced His Whole Creative Team with AI | Nik Sharma

Nik Sharma sold his agency Sharma Brands for a reason most people miss, and now he's building entire DTC brands using only AI, from ads to assets. In this episode of What

Jul 7
32 min

How Apple made him $100m | Roman Khan

Roman Khan has spent the last decade building, scaling, and acquiring e-commerce brands, taking his portfolio to nine figures in revenue. From nearly going bankrupt to ac

Jun 24
46 min

Chris Meade | Why I Quit a 8-Fig D2C Brand for Brick & Mortar | What's Working Podcast

Chris Meade took the ultimate leap of faith, pulling his $7,000 life savings from a 401k to build Crossnet. By age 27, he had grown the invented sport into a massive $10

Jun 3
35 min

How Memes Made Him a Multi Million Founder

Jason Levin went from ghostwriting for tech founders to going undercover in the meme world, ultimately raising a $3 million seed round from industry giants like Balaji Sr

May 20
37 min

How Clean Girl Took Over the Entire Internet

Maxwell Maher went from owning a failing moving company to building "Clean Girl" a media juggernaut that racked up 18 billion views and 27 million followers in under two

May 14
43 min

Launching Nationwide in Target Destroyed then Saved His Business

Colin McGuire acquired a dormant Australian hair care brand and scaled it to $7 million in just 18 months. His DTC growth was so explosive that Target's lead retail buyer

May 11
28 min

$200m a year by just selling wallets?

Connor MacDonald helped scale Ridge from a couple million in revenue to over $200 million a year. How? By ditching the traditional agency model, going in-house, and ruthl

Apr 29
51 min

Pastor to Media CEO

Aaron Orendorff went from an infantry soldier and pastor to burning his life to the ground, only to rebuild it into becoming the Chief Content Officer for The Operators a

Apr 15
55 min

The Truth About AI Adoption in 9-Figure Brands

What if your best employee wasn't human? Meet "Liam", the autonomous Open Claude AI agent fully integrated into Asana and Slack, actively running data analysis, generat

Mar 25
48 min

AI Won’t Take Your Job

Jared Orkin went from setting up AOL accounts for seniors at age 15 to building Activate Talent, the offshore staffing empire placing hundreds of employees at massive bra

Mar 17
44 min

$1b worth of retail secrets

Shray Joshi runs Good Peeps, the biggest CPG agency you’ve never heard of, managing up to $25M/month in ad spend and driving over $1.1B in retail sales over the last year

Mar 9
54 min

99% of Health Brands Fail. This One Does $50K/day

Is it possible to scale a supplement brand to $50k/month while still working a corporate 9-to-5? TJ Bongiorno did exactly that, balancing a career in tech startups with t

Mar 3
55 min

Chart trend

Position in the Marketing chart (US), last 90 days.

#99
all-time peak
1
day in the top 100 since Jun 2026

Chart positions

Where What's Working ranks today in each Apple Podcasts chart (US, Oct 22, 2026).

#99 ▲ 76 Marketing US

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About What's Working on Reason.fm

Here you find the Apple Podcasts chart positions of What's Working, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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