The Practice Marketing Podcast

Choosing the Best EMR for 2027: A Conversation with Prompt Health Co-Founder Mike Dwyer

In this episode, Neil Trickett talks with Mike Dwyer, co-founder of Prompt Health, about what PT clinic owners should look for when choosing or switching an EMR. Topics i

Hiring 101 for PT Owners

Want to grow your PT clinic with smarter digital marketing? Contact the Practice Promotions team at www.practicepromotions.net

Opening a 2nd or 3rd Clinic Location? Marketing Tips for PTs

Opening a new physical therapy location is exciting—but simply putting up a sign and opening the doors doesn’t guarantee patients will walk in. Your new clinic needs to b

Why Is Physical Therapy Still Operating Like It Did 30+ Years Ago?

Why is physical therapy still operating like it did 30+ years ago? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with Dr. Alex Bendersky,

From One Clinic to Six: The Lessons Nobody Teaches You About Growth

Your PT clinic is growing, but are you prepared for what it takes to scale from one location to six? In this episode, Neil Trickett, PT and CEO of Practice Promotions, s

Rank #1 on ChatGPT, Google, & AI Search: What PT Owners Need to Know About AI Search in Q3 2026

Patients are changing the way they search for healthcare—and increasingly, they’re turning to ChatGPT, Gemini, Google AI Overviews, and other AI search tools to find answ

Introducing the Spry x Practice Promotions Integration

Your PT clinic already has valuable patient data, but are you using it to drive growth? In this episode, Neil Trickett, PT and CEO of Practice Promotions, sits down with

Why Storytelling Matters in PT Marketing: Lessons From a Nationwide PT Practice

Storytelling can be one of the most powerful tools in PT marketing—but many practices aren’t using the stories they already have to connect with patients, build trust, an

Social Media 101 for PTs

Social media can be a powerful way for PT clinics to increase visibility, build trust in their community, and ultimately attract more new patients—but only when you have

5 Ways for PT Owners to Improve Google Ads Results

Google Ads can be one of the fastest ways to generate new patient opportunities for your PT clinic, but only when you have the right strategy behind it. In this episode,

Creating a Stronger Financial Practice in 2026

Cash flow, reserves, and labor efficiency ratio....most PT owners didn't get into healthcare for this stuff — but it's exactly what separates thriving practices

SEO 101 for PTs

SEO isn't dead... it's evolving. In this episode, Neil Trickett sits down with Amy Gray, Head of SEO at Practice Promotions, to explain what every physical ther

The $3 Trillion Industry Your PT Clinic Can Tap Into

What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 a

Winning with Google Ads for Speech Therapy

Today on The Practice Marketing Podcast, we're joined by Wendi Stanley, VP of PR & Marketing at Rebound Physical Therapy, to discuss how their practice is using Goog

Signs You're Ready for a PT Marketing Agency vs DIY

Should you handle your PT clinic's marketing yourself, or bring in an agency? Sam Villenave, Director of Sales at Practice Promotions (and former Apple employee), br

The $1,000 Phone Call: What Your Front Desk Is Really Worth

What is a single new patient phone call really worth? For most clinics, it could represent $1,000 or more in revenue—but only if that opportunity turns into a scheduled e

When to Rebrand Your PT Practice! Lessons From PT Owner Andy Sotirokos, PT

What does it really take to rebrand a growing physical therapy practice — and come out stronger on the other side? In this episode, we sit down with Andrew Sotirokos, ow

How to Get More ACL & Knee Pain Patients

Want more ACL tear & knee replacement patients? In this webinar replay, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You&apo

AI & Copywriting for PTs w/ Matt Goodemote, DPT

Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote! Matt is a physical therapist and a former practice owner.  At Practice

5 Signs Your PT Website is Holding You Back

Is your website quietly costing you patients? Before a patient ever calls your clinic, they've already judged you — based on your website. And with AI tools like Ch