Traffic to Leads

Corey Morris: Connecting Search Marketing to Real Business Outcomes

What happens when an agency stops chasing surface-level marketing metrics and starts asking how the client actually makes money? Corey Morris shares how Voltage Digital n

David Esau: Turning AI Search and Marketing Data into Measurable Growth

AI search is changing how customers discover and choose businesses—and showing up in search results is only half the equation. Digital marketing veteran David Esau shares

Phil Rozek: How to Win Local SEO by Owning the Niches Your Competitors Miss

Local SEO is more than showing up in Google’s map pack. Phil Rozek explains how focused service pages, a strong website, and a mix of visibility tactics can help local bu

John Colascione: Getting Found in the Age of AI Search

Search is changing fast—from Google and Bing to AI tools like ChatGPT. Digital marketing veteran John Colascione shares how he helps businesses get found, generate leads,

Betty Burns: Building a Smarter Marketing Ecosystem for Law Firms

What if a law firm’s lead problem isn’t a marketing problem at all? Betty Burns shares how a coordinated marketing ecosystem—backed by clear attribution, accountable vend

Sophie Zollmann: The Fractional Marketing Playbook Helping Independent Practices Beat the Corporate Giants

Your marketing might be scaring away the leads you're paying for. Sophie Zollmann says putting more marketing on top of a messy online presence doesn't just fail to bring

Robert Weiss: Building a Video-First Marketing Strategy for the Age of GEO and AEO

Video isn’t just another piece of content—it’s fast becoming the backbone of how people search, learn, and buy. In this episode, Robert Weiss breaks down how to build a v

Deborah Dodson: The Independent CMO Law Firms Need to Navigate AI, Vendors, and Real ROI

Most law firms are bleeding money on marketing they don’t understand. In this episode, legal marketing strategist Deborah Dodson shows you how to take back control, cut w

Jay Berkowitz: 10 Golden Rules for Law Firms Competing in the Age of Google AI and ChatGPT

Digital pioneer Jay Berkowitz went from selling Big Macs to building one of the world’s largest online advertisers—and now he’s helping law firms win in a world of Google

Sean Garner: Building an AI-Powered Marketing System to Dominate Local Service Niches

Most agencies talk about SEO, backlinks, and AI; Sean Garner actually shows how to use them to dominate a local market. In this episode, he breaks down the real strategy

Lori Karpman: Turning Legal Expertise into High-Converting Copy for Professionals

A former attorney who spent 38 years writing to persuade now helps professional service firms ditch feature-dumping websites and replace them with StoryBrand-powered, SEO

Daniel Steinberg: How Law Broker Turns Legal Intake into a Conversion Intelligence Engine

Modern law firms are drowning in fragmented tools and leaky funnels—Daniel Steinberg reveals how to turn your intake process into a conversion engine and finally understa

April Atwater: How AI Visibility and AEO Will Rewrite the Rules of Legal Marketing

Law firms that think “great SEO” is enough are about to disappear from AI-driven search. In this episode, discover how AI visibility strategist April Atwater future‑proof

Robert Cooper: Data-Driven PPC, Legal Marketing, and Doubling an Agency After a 40% COVID Hit

When COVID wiped out 40% of his agency’s revenue overnight, Robert Cooper didn’t downsize—he doubled down on sales, analytics, and PPC. In this episode, he breaks down ex

Al Ludwig: Building High-Performing Marketing Ecosystems for Personal Injury Law Firms

When your “ideal client” is anyone who can be injured or drive a car, your marketing can’t be one-dimensional. In this episode, Al Ludwig breaks down how top personal inj

Nick Kringas: Making “AI-Invisible” Law Firms Discoverable with Answer Engine Optimization

AI has quietly rewritten the personal injury client journey—leaving even top-ranking firms virtually invisible when prospects turn to ChatGPT, Claude, and Google’s AI Ove

Brian Hansen: Building an Attorney Growth Engine with Multi‑Location SEO & Local Service Ads

Law firms are pouring money into Google Ads and still wondering why the phones aren’t ringing. In this episode, Brian Hansen breaks down the “Attorney Growth Engine” he u

David Haskins: Using AI to Plug “Lead Leaks” and Double Law Firm Intakes

Law firms aren’t losing cases because of bad marketing—they’re losing them at the very first phone call. In this episode, discover how David Haskins uses AI to spot hidde

Austin Hunt: Human-Centered SEO, AI Visibility, and Storytelling That Wins Legal Clients

When AI-generated content floods the internet, how do law firms still stand out, rank, and truly connect with clients in crisis? In this episode, Austin Hunt breaks down

Graham Griffin: How AI-Powered Content Systems 3x’d Organic Growth at Angel Reyes & Associates

Discover how Graham Griffin used custom AI systems, deep content clustering, and multi-channel repurposing to transform a struggling law firm website into a 2–3x organic