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Marketing · Susan Friedmann

Book Marketing Mentors

by Susan Friedmann

Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

Latest episodes

Showing 20 · updated from the feed

How Can Authors Turn Quiet Followers into Loyal Book Buyers? - BM550

What if the secret to selling more books isn't reaching more people, but connecting with the ones you already have? You share valuable content, offer helpful advice

Nov 4
29 min

How to Harness AI for Stress-Free Book Launches and Marketing - BM549

What if AI could save you hours of book marketing without making you sound like everyone else? For many authors, that’s the real dilemma. You want the speed and support

Oct 28
29 min

How AI Digital Twins Can Help Authors Engage Readers 24/7 - BM548

What if your readers could ask you questions about your book even when you’re not there? This week’s guest, Miroslav Beck, founder and CEO of Overnight Success Studios a

Oct 21
32 min

How Authors Can Get Sponsorships, Sell Books in Bulk, and Create New Revenue - BM547

What if your book could attract sponsors, open doors to brand partnerships, and create new revenue without a massive audience? In this episode, I talk with Justin Moore,

Oct 14
30 min

How to Separate Book Marketing Myths from What Actually Works. - BM546

What if some of the book sales statistics authors have been hearing for years are simply wrong? And what if the marketing strategies you’ve been told you “should” use ar

Oct 7
34 min

How to Make Your Book Marketing Last After Your Launch - BM545

What happens after the launch excitement fades? You’ve written the book. You’ve announced it. You’ve posted about it. Maybe you’ve done a few interviews. Then comes the

Sep 30
28 min

How to Create a Strong Author Brand Without Feeling Gimmicky - BM544

What makes some author brands instantly recognizable while others disappear into the crowd? And how do you create a brand people remember without making it feel manufact

Sep 23
30 min

Why Readers Trust Some Authors and Tune Everyone Else Out - BM543

What makes a reader trust you enough to buy your book, recommend it, or see you as the expert to follow? This week’s guest is Scott Carley, known as the Trust Energizer

Sep 16
28 min

How to Market Your Book on a Budget and Still Get Noticed - BM542

Are you spending more money marketing your book than you’re making from it? This week’s guest, Kevin M. Hall, author of Book Marketing on a Budget: Simple Steps for New

Sep 9
28 min

How to Use AI to Write Your Book Without Losing Your Authentic Voice - BM541

Want to use AI to write and market your book more effectively without losing your voice? This week, bestselling author and AI expert Karin Volo shares practical ways aut

Sep 2
30 min

The AI Book Revolution: How Authors Can Reach More Readers and Earn More - BM540

What if a book could do more than simply be read? This week, I’m talking with Ahmed Kamel, technology entrepreneur, AI innovator, CEO of Sinai AI, and co-founder of YOUX

Aug 26
27 min

Why You’re Afraid to Market Your Book, Even When You Know How - BM539

Could the real reason you’re avoiding book marketing have nothing to do with marketing? You know you need to talk about your book, yet every time you think about promoti

Aug 19
28 min

How to Attract Dream Clients With YouTube and AI - BM538

Are you tired of chasing clients, posting constantly, and wondering whether any of it is actually helping your book or business? What if the right clients could discover

Aug 12
27 min

How to Stay Healthy While Writing and Marketing Your Book - BM537

What if the biggest obstacle to finishing your book isn't your writing process... but your daily habits? Many authors push through exhaustion with coffee, skip meal

Aug 5
27 min

How to Define Success as an Author and Write a Book Readers Trust - BM536

What if the biggest obstacle to your success isn't your book—it's the definition of success you've been chasing? In this episode, author, brand strategist

Jul 29
29 min

How to Use Storytelling to Inspire Readers and Sell More Books - BM535

Why do some authors instantly capture attention while others struggle to be remembered? The answer isn't better marketing. It's better storytelling. In this e

Jul 22
32 min

Why Smart Authors Get Stuck—and How to Break Free - BM534

You know what to do. So why aren't you doing it? You want to finish your book. Pitch podcasts. Reach out to organizations. Speak on more stages. Yet somehow, someth

Jul 15
30 min

How to Unlock the Secret to Reaching Readers You're Missing - BM533

Your ideal readers may already be looking for your book. So why aren't they buying it? The answer may surprise you. Most authors write and market to people who thi

Jul 8
29 min

How Authors Can Build a Community That Buys Books - BM532

What if the secret to selling more books isn't reaching more people, but building deeper relationships with the right people? This week's guest is Elizabeth He

Jul 1
31 min

How You Can Successfully Market a Debut Novel - BM531

Ever wonder how a debut novel can open doors far beyond book sales? This week’s guest is Kailey Holbrook, award-winning filmmaker, author, and film student at USC. Kaile

Jun 24
28 min

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Position in the Marketing chart (US), last 90 days.

#116
all-time peak
8
days in the top 200 since Dec 2024

Chart positions

Where Book Marketing Mentors ranks today in each Apple Podcasts chart (US, Nov 8, 2026).

#197 NEW Marketing US

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