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Marketing · Send It!

Send It!

by Send It!

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

Latest episodes

Showing 20 · updated from the feed

Your 50 Black Friday Cyber Monday eCommerce Checklist for Email & SMS

Black Friday Cyber Monday is the biggest revenue weekend of the year for most brands, and most of the work is done weeks before it starts. Jimmy Kim and Chase Dimond fire

Oct 20
26 min

Does Anyone Care About Halloween? (Your Q4 On-Ramp Playbook)

Most brands treat Halloween like a one-off email they throw together on October 30th. On this week’s episode of Send it! - Jimmy Kim and Chase Dimond argue that’s the w

Oct 13
26 min

Stop ignoring these emails (they get the most opens)

Download the transactional playbook here: https://ecomemailmarketer.com/send-it/transactional-playbook Email and SMS marketers obsess over your campaign subject lines, A/

Oct 6
27 min

100 things we learned about email and sms marketing in ecommerce

Download the 100 here: https://ecomemailmarketer.com/sendit-100 This week, we’re celebrating episode #100 with a fun 100 things we know about retention. Here’s what we

Sep 29
36 min

How to do winback campaigns in ecommerce

Win-Backs Are Broken Because Everyone Treats Them Like One Thing Most brands treat “win-back” like it’s one flow. On this week’s show, Jimmy Kim and Chase Dimond argue

Sep 22
27 min

The only KPI a retention marketer should be thinking about..

This is the the most Important number in Retention Marketing nobody tracks Every brand celebrates new customer count. On this week’s episode, Jimmy Kim and Chase Dimond

Sep 15
29 min

We Asked Retention.com's Founder If This Is Legal (ft. Adam Robinson)

The Legal Loophole Behind Non-Opt-In Email Marketing Is it actually legal to email people who never opted in? This week, Jimmy Kim sits down with Adam Robinson, founde

Sep 8
32 min

10 Email Copywriting Rules You Should Break in 2026

Everyone's copywriting "rules" are recycled from 1960s direct mail and copywriting Twitter . In this episode, Jimmy Kim and Chase Dimond go through 10 sacre copywriting r

Sep 1
41 min

Your retention stack is missing this channel

No matter how good your abandoned cart emails are, most of that lost revenue never comes back. What if an AI could just call and ask why? In this episode of Send It, Jim

Aug 25
40 min

The "other" BFCM ecom marketers forgot about

(Free download) Ready Made Demand: The Retention Marketer's Guide to Cashing in on The Calendar - https://ecomemailmarketer.com/ready-made-demand Right now your customer

Aug 18
26 min

How a 12-person team outputs like 100 people

Patrick's team is just 12 people, but it outputs like a team of 100. That gap is the whole story of where marketing is going. In this episode of Send It, Jimmy talks wit

Aug 11
38 min

We're calling Black Friday 2026 right now

(Free download) Access our Black Friday & Cyber Monday cheat sheet: https://ecomemailmarketer.com/send-it/bfcm-2026 The real question isn't what Black Friday makes you.

Aug 4
37 min

Unlock true 1:1 email personalization w/ Allan

(Free download) Unlock true 1:1 personalization: https://ecomemailmarketer.com/send-it/personalization-ladder Personalization has been email's holy grail for a decade, y

Jul 28
43 min

He ranked 3,000 quizzes

Access Jonathan’s FREE eCommerce Quiz Audit Button: https://optimizeyourquiz.com/research/best-and-worst Every question your quiz asks costs the buyer something. And the

Jul 21
44 min

10 AI mistakes wrecking your retention

Download our 4-part briefsheet for better AI prompts >> www.ecomemailmarketer.com/ai-prompt-brief AI won’t fix a weak retention program. It’ll just help you break it fas

Jul 14
48 min

10 retention plays you can't afford to miss

(Free download) Steal our notes from the Retention Roadshow: https://ecomemailmarketer.com/notes-from-retention-roadshow We just spent a week on the road talking retenti

Jul 7
32 min

We pulled the data on every retention metric brands track, here are the 10 broken ones

Is your dashboard lying to you? Download our free vanity metrics cheat sheet: https://ecomemailmarketer.com/sendit-vanitymetrics The metrics every retention team reports

Jun 30
40 min

After auditing hundreds of brands, here are the 10 SMS mistakes we keep seeing

After years of auditing retention programs, we're still seeing the same SMS mistakes. In this episode of Send It, Jimmy Kim and Chase Dimond share 10 SMS hot takes based

Jun 23
37 min

We read every email marketing best practice and ranked the 10 worst ones

The email "best practices" everyone repeats are quietly costing your brand real money. In this episode, Jimmy Kim and Chase Dimond break down 10 hot takes on retention m

Jun 16
38 min

The death of retention teams how to operate as a 1 person army in 2026

The 5-person retention team is on borrowed time. In this episode of Send It, Jimmy Kim and Chase Dimond go on the record about something a lot of brands have been quietl

Jun 9
58 min

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