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Showing 20 · updated from the feed

The Rule of 7 Is Dead: Why You Need 28 Touches Now

Eric and Neil say the rule of 7 has grown toward the rule of 28, and that buyers touch a brand 8 times for a sub-$100 B2C buy and 23 times at $10K-plus. A gelato shop str

Oct 22
18 min

Do NOT Sleep on X Money!

Eric and Neil start with X Money, which pays 3% cash back and 6% interest, and argue that the offer is under marketed and would get more people investing. They test an AI

Oct 20
22 min

Tesla's Flying Roadster DESTROYED Porsche's Supercar Launch

Eric and Neil open with Tesla's Roadster flying car, which they treat as a marketing stunt that keeps Tesla in the conversation. The AI fluency gap follows, with Karpathy

Oct 19
1 h 18 min

The Wells Fargo Client Retention Strategy That Actually Works

Some agencies win clients by inviting decision makers to Formula One boxes, but Neil prefers the way banks play the wine and dining game. Bank of America sent his CFO to

Oct 16
17 min

Why We Fired Our Team to Grow 50x on YouTube

Eric built thumbnail, editing and posting skills, and his long-form YouTube videos went from about 500 views to 15,000 to 25,000. Some of the team wouldn't use them, so t

Oct 16
22 min

ChatGPT Plugins Added $500K ARR in Days

Someone added $500K in ARR in a week by putting their app in ChatGPT plugins, and Eric wants Carrot, Answer the Public and Ubersuggest in there too. Neil says that at sca

Oct 14
19 min

Neil Patel and Eric Siu's Biggest Business Wins and Mistakes of 2026

It's Q4, so Eric and Neil run through their business and marketing highlights and lowlights for the year. Eric's win was hiring AI-native people after learning he couldn'

Oct 13
28 min

We FIRED Our YouTube Team. AI Took Views From 300 to 8,000 (Full Episode)

How to grow a YouTube channel with AI, win clients with the wine and dining game, and use ChatGPT plugins for growth. Eric's AI skills for thumbnails, editing and posting

Oct 12
1 h 20 min

SEO Strategy: Why 'Versus' Pages Are Your Secret Weapon

Why versus pages are your secret SEO weapon. Noah Kagan shipped 19 SEO pages from a $20 Mac app and got six sales in three days, and Eric breaks down the two page types e

Oct 10
24 min

Stop Selling SEO: The New Way to Win $6M Deals

Neil's team won a $6M, three-year SEO contract without talking about SEO: they pitched the business problem, the board's numbers and the ROI. Eric reads the September job

Oct 8
24 min

The Companies That Pay MILLIONS For Your Data…

AI labs are paying millions of dollars for company data through third parties, so should you sell yours? Neil says it depends on the business model, and Eric warns the la

Oct 7
20 min

Instinct's Founder Proves You DON'T Need a Personal Brand.

Instinct, the AI agent that lives in iMessage, is growing 10% a day, and Eric says its 23-year-old founder proves you do not need a personal brand to win. Neil explains w

Oct 6
22 min

The AI-Native Marketer Looks Like This