The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

Optimizely's Greg Heinz on making a rebrand behave differently, not just look different

Greg Heinz, Senior Director of Brand and Digital Strategy at Optimizely, led the company's rebrand — and he argues AI should amplify creative work rather than automate it

Canva CMO of B2B Meghan Gendelman on keeping your brand strong at scale

When every employee can produce polished, on-brand-looking content in seconds, who actually owns the brand anymore? Agility requires guardrails, not just accelerators. M

Scrunch's Head of Marketing Kevin White on being cited, not just found

Kevin White, Head of Marketing at Scrunch, argues that referral traffic from ChatGPT is the wrong instrument for measuring AI search — and that the real question is wheth

Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle

What if the moment where the buying decision actually gets made is still the part of the journey we understand the least? Agility depends on seeing what customers actual

Freeosk's Matt Eichorn and Dilini Fernando on turning the physical store into measurable media

With trillions spent on digital ads to capture consumer attention, is the most powerful and effective channel for product discovery the one your brand is overlooking? Ag

Qualified Digital Chief Client Officer Kate Dalbey on building an adaptive martech operating model

How much of your marketing technology budget is quietly underperforming, not because the software is flawed, but because your teams can't, or won't, fully adopt it? Beca

Domo Chief Design Officer Chris Willis on speed vs. trust in product design

What if the real risk with AI isn't moving too slowly, but instead moving fast on a foundation that hasn't quite earned its trust? Because agility was never really about

ISM's Paul Brenner and IAB's Collin Colburn on why the old rules no longer apply to retail media measurement

What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like? Agility requires no

AdRoll's Alison Clark on connecting CTV to an omnichannel approach

What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel? Agility requires moving beyond the "set it and for

OX's Jenna Kennedy and Guy Gunter Home's William Webster on e-commerce for both B2C and B2B

What happens when your e-commerce platform treats your most valuable professional clients like everyday consumers? Agility means looking past a platform's out-of-the-box

Treasure AI Chief Product and Growth Officer Rafael Flores on evolving CDPs to activation platforms

For about a decade, a customer data platform's job was to be the place your customer data lived. What happens to that job when the most valuable thing a system can do goe

CareFirst CMO Mack McGee on building the total experience across customers and employees

Whose job is it to ensure the brand promise you market is the same one your customers and employees actually experience? Real agility isn't just rapid execution — it's a

Front's Kevin Yang on maximizing both speed and coordination

What if the AI tools you bought to make your team faster are quietly making that team harder to coordinate? Agility depends less on how quickly you adopt new technology

From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption

What happens to a brand when the story it tells about its AI adoption moves faster than the results it can actually show? Agility isn't about telling that story faster.

NiCE CTO Kevin Lee on moving from AI pilot to production

What if the real risk in your AI adoption plan isn't that the pilot fails — it's that it succeeds, and you still can't get it into production? Agility isn't how fast you

From Ai4: Big Spaceship's CEO Taryn Crouthers on prioritizing human judgment while moving fast

When a brand says it "used AI," that could mean anything from a tool speeding up a human's first draft to a system generating and shipping work on its own — and almost al

From Ai4: Coca-Cola FEMSA's Jose Martinez on balancing continuous improvement and CX consistency

Jose Martinez, Global Chief Data Officer at Coca-Cola FEMSA, says customers don't experience an AI system's mistake as a data problem — they experience it as a company th

Eikona CEO Nir Weingarten on the limitations of traditional A/B testing and how to make it better

What if the 'winning' variation from your A/B test is actually the wrong choice for the majority of your audience? Agility requires shifting from a mindset of finding a

Thryv's Patricia Rollins on what enterprise leaders can learn from small business

Is the biggest threat to your market share a traditional competitor, or is it a wave of thousands of hyper-specialized small businesses powered by accessible AI? Agility

Adobe CMO Enterprise Rachel Thornton on agents as customers

What happens when the thing evaluating your brand isn't a person — but an agent shopping on their behalf, one that doesn't respond to a great story and doesn't care how y