The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

Dan Weirich, COO & CFO of Treasure AI, explains why the company moved to engagement-based pricing that ties its revenue to customer clicks, and what CMOs should expect as

Spotlight's John Rockhold on influence orchestration: why earned authority now outweighs owned content

John Rockhold, VP Market Engagement at Spotlight, says AI answer engines treat a company's own content as a ceiling — the citations that move buyers come from sources it

Treasure AI CEO Kaz Ohta on keeping autonomous agents on-brand

Kaz Ohta, CEO and CMO of Treasure AI, helped pioneer the customer data platform category. Now he's betting that customer data matters less for what it stores than for wha

Fibr AI CEO Ankur Goyal on your website's second audience: getting AI agents to cite your brand correctly

Ankur Goyal, CEO and Co-Founder at Fibr AI, says your website now has a second audience that never looks at it: the AI agents reading and summarizing your brand before a

Pega CFO and COO Ken Stillwell on AI budgets: the biggest cost is AI doing routine, rules-based work

Ken Stillwell, CFO and COO at Pega, says most enterprise AI business cases fund a label rather than a specific capability — and that the gap shows up later, on the P&L. H

CMO Council's Tom Kaneshige on overbuilt martech stacks: alignment is strategy, consolidation is just a tactic

Tom Kaneshige, Chief Content Officer at the CMO Council, says there is no best martech stack — only a best-aligned one. New research on 988 enterprise stacks shows why mo

Braze CTO Jon Hyman on where marketing judgment sits when AI runs the campaign

Jon Hyman, Co-Founder & CTO of Braze, joins Greg Kihlström live at Braze Forge 2026 in Las Vegas on what's left for marketers when AI handles experimentation, verificatio

Mixbook's CEO Andrew Laffoon on designing for permanence at the speed of AI

We spend a lot of time asking how brands can be memorable. We spend almost none asking what happens when the memory is the product. Agility gets talked about as moving f

Spotlight Summit Recap: John Rockhold on Influence Orchestration and the evolution of analyst relations

John Rockhold, VP Market Engagement at Spotlight, says AI answer engines treat a company's own content as a ceiling — the citations that move buyers come from sources it

SAS's Jonathan Moran on experience debt: your brand under peak load is your real brand

Brands have spent millions building out customer experience platforms — so why does the experience so often fall apart at the exact moment it matters most? Agility isn't

Salesforce's Taksina Eammano on what happens when AI ambition outpaces frontline readiness

What happens when an organization's AI ambition moves faster than its frontline's ability to absorb it? Agility isn't just deploying new technology quickly. It's whether

TransUnion's Matt Spiegel on the AI confidence-readiness paradox: AI is only as good as the data you feed it

Matt Spiegel, EVP of TruAudience Growth Strategy at TransUnion, says AI is not a shortcut around your data problems — it's a force multiplier that makes them bigger. New

Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere

If your best marketing people feel like they're doing the work of three, is that a workload problem or a structure problem? Agility isn't just moving faster. It's being

Spotlight's Deena Zenyk on customer advocacy when AI builds the shortlist

Deena Zenyk, VP of Customer Engagement, Service Delivery at Spotlight, argues that customer advocacy stopped being a content quota the moment AI tools started assembling

Airstream CMO Mollie Hansen and Nomadics' Chris Pendl on Camp Airstream as a product, not a campaign

Airstream CMO Mollie Hansen and Nomadics founder Chris Pendl built Camp Airstream as a product owners pay to attend, not a campaign — then had to prove to the business wh

DoorDash's Peter Giordano on retail media as full-funnel media: awareness to doorstep in 30 minutes

Peter Giordano, Head of DoorDash Ads at DoorDash, argues that retail media stopped being an ad channel the moment the gap between an impression and a delivered order coll

TrustRadius' Katie Allison on how B2B buying decisions get made today

What if, by the time a B2B buyer ever talks to your sales team, the decision is already mostly made, and somewhere you can't see and can't measure? For years, agility me

Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand

If a growing share of your customers now begin their shopping journey on a platform you don't own — and can't see into — is your website still your most important marketi

Linnworks CMO Hilary Smith on the manual work hiding inside "automated" operations

Hilary Smith, CMO at Linnworks, argues that most ecommerce brands believe their operations are already automated — and that the manual work quietly grows as they scale. S

Georgia-Pacific's Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding

As companies invest billions in AI and automation to scale customer interactions, are they unintentionally building a wall between their brand and the very people they're