The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere

If your best marketing people feel like they're doing the work of three, is that a workload problem or a structure problem? Agility isn't just moving faster. It's being

Spotlight's Deena Zenyk on customer advocacy when AI builds the shortlist

Deena Zenyk, VP of Customer Engagement, Service Delivery at Spotlight, argues that customer advocacy stopped being a content quota the moment AI tools started assembling

Airstream CMO Mollie Hansen and Nomadics' Chris Pendl on Camp Airstream as a product, not a campaign

Airstream CMO Mollie Hansen and Nomadics founder Chris Pendl built Camp Airstream as a product owners pay to attend, not a campaign — then had to prove to the business wh

DoorDash's Peter Giordano on retail media as full-funnel media: awareness to doorstep in 30 minutes

Peter Giordano, Head of DoorDash Ads at DoorDash, argues that retail media stopped being an ad channel the moment the gap between an impression and a delivered order coll

TrustRadius' Katie Allison on how B2B buying decisions get made today

What if, by the time a B2B buyer ever talks to your sales team, the decision is already mostly made, and somewhere you can't see and can't measure? For years, agility me

Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand

If a growing share of your customers now begin their shopping journey on a platform you don't own — and can't see into — is your website still your most important marketi

Linnworks CMO Hilary Smith on the manual work hiding inside "automated" operations

Hilary Smith, CMO at Linnworks, argues that most ecommerce brands believe their operations are already automated — and that the manual work quietly grows as they scale. S

Georgia-Pacific's Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding

As companies invest billions in AI and automation to scale customer interactions, are they unintentionally building a wall between their brand and the very people they're

Marketing AI Institute's Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy

Mike Kaput, Chief Content Officer at Marketing AI Institute, joins Greg Kihlström to unpack the gap between an AI pilot that demos well and an AI capability the enterpris

From Opticon 2026: Federated Hermes' Melissa Ryan on what a replatform exposes in your content

Melissa Ryan, Senior Digital Marketing Manager at Federated Hermes, moved a global investment manager's website onto Optimizely and found the technology was the easy part

From Opticon 2026: IFPA's Jim Rucinski on running a global digital experience with two people

Jim Rucinski, Solution Engineer at the International Fresh Produce Association, runs IFPA's entire digital experience with a team of two — personalization, content manage

Optimizely's Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human

Greg Heinz, Senior Director of Brand and Digital Strategy at Optimizely, led the company's rebrand — and he argues AI should amplify creative work rather than automate it

Canva CMO of B2B Meghan Gendelman on keeping your brand strong at scale

When every employee can produce polished, on-brand-looking content in seconds, who actually owns the brand anymore? Agility requires guardrails, not just accelerators. M

Scrunch's Head of Marketing Kevin White on being cited, not just found

Kevin White, Head of Marketing at Scrunch, argues that referral traffic from ChatGPT is the wrong instrument for measuring AI search — and that the real question is wheth

Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle

What if the moment where the buying decision actually gets made is still the part of the journey we understand the least? Agility depends on seeing what customers actual

Freeosk's Matt Eichorn and Dilini Fernando on turning the physical store into measurable media

With trillions spent on digital ads to capture consumer attention, is the most powerful and effective channel for product discovery the one your brand is overlooking? Ag

Qualified Digital Chief Client Officer Kate Dalbey on building an adaptive martech operating model

How much of your marketing technology budget is quietly underperforming, not because the software is flawed, but because your teams can't, or won't, fully adopt it? Beca

Domo Chief Design Officer Chris Willis on speed vs. trust in product design

What if the real risk with AI isn't moving too slowly, but instead moving fast on a foundation that hasn't quite earned its trust? Because agility was never really about

ISM's Paul Brenner and IAB's Collin Colburn on why the old rules no longer apply to retail media measurement

What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like? Agility requires no

AdRoll's Alison Clark on connecting CTV to an omnichannel approach

What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel? Agility requires moving beyond the "set it and for