The Local Marketing Trends Podcast

How Local Marketing Built a Legend: The Cheerwine Story

How does a small-town soft drink become a national brand? Cheerwine VP of Marketing Joy Harper — the founder’s great-great-granddaughter — tells the remarkable story of h

CEO's Prediction: National Video Advertisers Will Start Buying 'Local'

National video advertising may be on the verge of a dramatic shift—and local media could be the biggest beneficiary. Locality CEO Michael Collins explains why national br

How a Small-Town Idea Became Big, Thanks to One Radio Show

As part of a continuing series on how marketing made small ideas big, this episode focuses on an unlikely suspect -- a retired sheriff's detective with a passion for hist

Yes, AI May Eventually Replace Ad Sales Reps

Will AI replace ad sales reps? The answer increasingly seems to point to yes. In this episode, the head of IAB's Tech Lab, Anthony Katsur, warns that AI is becoming capab

From Small Local to Big Global: Jelly Belly Creator Tells His Story

What does it take to turn a local idea into a nationwide phenomenon? In this episode, Gordon and Corey kick off a summer series exploring products that started small and

Will Relaxing Media Ownership Rules Benefit Local Advertisers?

Local broadcasters have been pressuring the FCC to ease up on ownership restrictions so they can more handily compete with out-of-market digital competitors. But won't co

As AI Search Explodes, What Happens to SEO Budgets?

As consumers turn to ChatGPT, Gemini and other AI tools for product research, advertisers are scrambling to retain visibility. In this episode, Gordon and Corey explore w

The Big Digital Slowdown Has Arrived

Digital growth rates are in the low single digits and are forecast to continue falling for the foreseeable future. So, shat happens when digital stops growing? This episo

Too Many Amateur Marketers, Too Much Bottom-Funnel Marketing

The gap is widening between marketers who strategically adapt and those who dwell at the bottom of the marketing funnel. In this episode, Gordon and Corey pressure-test w

The 'Antichrist' Returns With a Message about Google's Grip on SMBs

Agency owner Jessica Reyna returns to the show for a third time with a no-holds-barred look at what actually drives results in local advertising. From dismantling the “la

With a Little Training, AI Marketing 'Interns' Could Supplant Agencies & Media Advisors

AI is quickly becoming a marketing advisor for small businesses -- perhaps even replacing ad agencies and trusted media advisors. But there are pitfalls. SMB marketing ma

Defying Gravity, Out of Home is Set for Even Bigger Growth

Despite the narrative that traditional media is shrinking, one channel continues to grow. In this episode, Gordon & Corey explore why out-of-home advertising is defying g

CEO Kelli Turner's 1st Podcast Interview: Audacy's Content-First Reorg

In her first-ever podcast interview ever, Audacy CEO Kelli Turner discusses the company's content-first strategy and how it will help a radio company remain relevant to d

Are Local Advertisers Fed Up With Media, Or Is It Fake News?

In this episode, Gordon Borrell and Corey Elliott put their own assumptions about local advertisers to the test by bringing in Shannon Kinney, founder of Dream Local Digi

TikTok Rolls Out What SMBs Have Been Demanding

Local advertisers have shifted from seeking reach to demanding proof. Reminiscent of a dozen years ago when Facebook revenue exploded, TikTok seems at the same inflection

Done Waiting, SMBs Turn to DIY, AI, and Clearer ROI

Gordon and Corey kick off a new season by announcing a new direction for their podcast -- talking directly to local businesses that are screaming for more help with marke

Local Media's AI Apocalypse

Did you know AI has an official "hallucination rate?" Do you know why most AI engines have female voices? Are you aware AI isn't really your friend? Join Corey & Gordon f

Why Bob Pittman Won't Let AI Touch the Mic

From lessons learned at MTV and AOL to what genuinely keeps him up at night as CEO of iHeart, this interview with Bob Pittman offers a rare, straight-talk look at the fut

The Death of the Wanamaker Adage? GroundTruth’s CEO Makes Her Case

Despite decades of digital innovation, advertisers still struggle to measure whether their marketing truly works. Corey & Gordon discuss new survey findings showing that

Paypal's Bold Move: Turning Millions of SMB Websites into a Massive Retail Media Network

While Target, Kroger, and Walmart and other bit stores create their own retail media networks, Paypal plans to one-up them all by democratizing things. Corey & Gordon off