The Modern Marketer

How to Create AI-Citable Content: 7 Strategies to Get Your Brand Noticed

AI is changing how customers discover businesses, research products, and choose service providers. Instead of clicking through search results, more people are turning to

You’re Doing SEO Wrong: Why Ranking Isn’t the Real Goal Anymore

For years, SEO has been about one thing: getting your website to rank higher on Google. But search is changing, and the brands winning visibility are thinking far beyond

The AI Adoption Framework Every Executive Should Follow

Everyone is talking about AI, but most organizations are approaching AI adoption backward. They’re buying tools, giving employees access, and hoping transformation follow

The Biggest AI Mistakes Businesses Are Making Right Now

Podcast DescriptionEveryone is talking about AI, but most businesses are making the same costly mistakes. In this episode, Eddie Garrison breaks down the biggest AI adop

How to Write Value Propositions That Turn Visitors Into Customers

Most businesses struggle to explain why customers should choose them. Instead of communicating real value, they rely on generic phrases that fail to inspire action. In t

Creating Messaging That Matches Customer Awareness Levels

Why do some marketing campaigns generate results while others fall flat, even when the product, service, or offer is strong? The answer often comes down to one critical

How to Find Your Real Competitive Advantage

Most businesses think their competitive advantage is price. They're wrong. In this episode of The Modern Marketer Podcast, we break down one of the most common misc

How to Prioritize Marketing Channels With a Limited Budget

In this episode of The Modern Marketer Podcast, Eddie Garrison breaks down how businesses can prioritize the right marketing channels when budgets, time, and resources ar

The 4 Layers of a Complete Marketing System

Most businesses aren’t struggling because they aren’t doing enough marketing. They’re struggling because their marketing is incomplete. In this episode of The Modern Mar

How to Build a Marketing Strategy That Actually Connects to Revenue

Most marketing strategies don’t fail because of poor execution. They fail because they were never tied to revenue in the first place. In this episode of The Modern Marke

What to Fix First When Your Marketing Stops Working

If your traffic looks normal but revenue is dropping, this episode will help you stop reacting and start diagnosing so your marketing can scale efficiently again. Host E

How to Turn Your Google Business Profile Into a Lead Machine

In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks down one of the fastest and most overlooked ways businesses can generate real marketing results

Customer Engagement Strategy: How to Build Relationships That Drive Growth

With acquisition costs rising and trust in traditional advertising declining, brands can’t afford to rely on constant new traffic. The advantage today comes from retentio

Why 37% of Consumers Now Start With AI Instead of Google

Search is no longer just a tool. It is becoming the decision layer between people and brands. In this episode of The Modern Marketer Podcast, host Eddie Garrison breaks

Little Treat Culture: How Everyday Moments Build Real Loyalty

In an era of AI, automation, and hyper-optimized customer journeys, brand loyalty is no longer built through big campaigns or flashy experiences. It’s built in the quiet

Smarter Audiences Are Being Shaped by Synthetic Data

Audiences aren’t just getting smarter — they’re being simulated. In this episode of The Modern Marketer Podcast, Eddie explores how synthetic data is fundamentally chang

5 Signals Already Reshaping How Brands Will Win in 2026

While many teams are still focused on visibility, content volume, and short-term optimization, the real growth battle is moving upstream. AI agents are influencing purcha

What McDonald’s AI Ad Disaster Teaches Every Marketer

In this episode of The Modern Marketer, host Eddie Garrison breaks down the McDonald’s AI Christmas ad controversy and why it matters to every marketer experimenting with

The AI Visibility Layer: Why SEO + PPC Will Never Be the Same

AI has officially changed the rules of digital visibility and most marketers are still playing last decade’s game. In this deep-dive episode, Eddie Garrison breaks down

Unlocking 50% Brand Lift with Media Synergy

Want a 50% lift in brand performance? This episode breaks down new research analyzing 1,000+ campaigns, and reveals why pairing traditional media with digital channels co