Ecommerce: The Hammersley Brothers Ecommerce Podcast

The 5 Ecommerce Businesses Ranked From Easiest to Hardest to Scale

Not all ecommerce businesses are built the same, and some are dramatically easier to scale than others.   In this episode, Mark and Ian Hammersley break down the five d

Your ROAS Looks Amazing... So Why Aren’t You Making More Money?

Your Google and Meta ROAS looks great. Ad spend is increasing. The platforms are telling you everything is working.   So why isn’t the business actually growing?   In

Black Friday Isn’t One Day: Our Full Q4 Ecommerce Playbook

Most ecommerce businesses think about Black Friday as a day or a weekend. We think about it as an entire trading period from Halloween through to January. In this episod

The Shopify Mistake That Was Costing Us Sales

Your bestsellers can look available while the sizes your customers want are sold out. We made that mistake in our own Shopify bedding business, with replacement products

We Audited 100 Ecommerce Brands: 7 Reasons They Stopped Growing

Why do successful ecommerce brands suddenly stop growing? After reviewing 100 ecommerce businesses and working with thousands of brands over the years, we identified the

Ecommerce: Using Our Own Bedding Site As A Case Study

In previous episodes, we explored the strategies that help an ecommerce business navigate each stage of growth. Now, we use our premium bedding brand as a real-world cas

Ecommerce Sites Doing Bettween 5 Million and 20 Million - Where To Focus

What should an ecommerce founder actually focus on once the business reaches 5 million in annual revenue? In the fifth episode of our ecommerce growth series, we explain

The 1 Million to 5 Million Ecommerce Trap That Kills Your Profit

This week on the Hammersley Brothers Ecommerce Podcast, we continue our five-part series on the stages of ecommerce growth. In part four, we explain what really changes

Ecommerce: The 500K To 1 Million Ecommerce Scaling Problem

Welcome back to the Hammersley Brothers eCommerce Podcast and our series on the different stages of ecommerce growth.   In this episode, we look at the 500K to 1 million

The 100K to 500K Ecommerce Trap Most Brands Fall Into

This week on the Hammersley Brothers eCommerce Podcast, we continue our series on the stages of ecommerce growth.   After covering the 0 to 100K stage last week, this ep

Why Most eCommerce Brands Never Get Past Their First 100k

This week on the Hammersley Brothers eCommerce Podcast, we start a new series breaking down the key revenue stages every eCommerce business goes through.   In this episo

The 5 Stages of eCommerce Growth and What To Focus On At Each One

Most eCommerce advice fails because it's aimed at the wrong stage of business growth. What works for a $10M brand can be completely irrelevant for a business doing $100K

What Million Dollar eCommerce Brands Talk About Behind Closed Doors

This week on the Hammersley Brothers eCommerce Podcast, we reveal the real conversations happening inside fast-growing eCommerce brands.   After speaking with our coach

The Ecommerce Forecasting Mistake That Kills Growth

This week on the Hammersley Brothers Ecommerce Podcast, we dive into one of the most overlooked parts of scaling an ecommerce business properly: stock forecasting. Most

The Ecommerce Mindset Shift That Changes Everything

This week on the Hammersley Brothers Ecommerce Podcast, we talk about the mindset traps that stop ecommerce founders from scaling and what actually separates the brands t

How Bad Hires Quietly Destroy Ecommerce Businesses

This week on the Hammersley Brothers eCommerce Podcast, we’re tackling a topic we haven’t covered before — but one that can have a massive impact on the growth of your bu

Ecommerce: Revenue Per Visitor Explained

This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads. It’s not always a traffic problem. It’s usually a

Thinking About Buying an Ecommerce Business? Watch This First

Buying an ecommerce business can look straightforward on the surface. The revenue looks good. The brand looks decent. The seller talks about “huge potential”. But this i

5 Things Ecommerce Owners Need To Get Right Now

In our latest podcast episode, we unpack five distinct areas that ecommerce brands should focus on right now. Why now? Because market conditions are shifting quickly, de

The Ecommerce Businesses Worth Millions

Most ecommerce businesses are not worth investing in.   Not because they are bad businesses.   But because they are structurally broken.   In this episode, Mark and