The Agency Growth Podcast

Usage Fees Are Killing Your Agency | Episode 229

[Cold open [ChatGPT UTM Drops, Disney SEO & Godzilla.] ends at 08:11.] Getting better results for your clients shouldn’t mean making less money. But if you charge a fla

Free Courses Every Agency Owner Should Take | Episode 228

[Cold open [Marathon Medals & Big Tech Ad Warfare.] ends at 07:30.] Before you spend thousands on a marketing course, see what you can learn for free. We both spent mon

7 Keys to Agency Scaling | Episode 227

[Cold open [Google is testing bigger Local Services Ads.] ends at 06:23.] More clients won’t fix an agency that can’t handle the ones it already has. In this episode, w

How We Manage Our Agency’s Money | Episode 226

[Cold open [ChatGPT shopping fees and profit margins.] ends at 06:55.] The money in your agency’s bank account isn’t all yours to spend. This week, we walk through how

When a Client Is Too Big for Your Agency | Episode 225

[Cold open [Reacting to California's ban on addictive social media features.] ends at 06:20.] In this episode, we break down what actually happens when you land (or thin

What is Your Agency's Brand Voice? | Episode 224

[Cold open [The Problem With ChatGPT Ads.] ends at 07:03.] Your agency already has a brand voice, even if you’ve never defined it. We learned this when a team member pu

How to Buy Premium Domains Below Sticker Price | Episode 223

In this episode, we talk about why the right .com can be worth pursuing as your agency grows. It will not instantly bring in more leads, but it can change how established

The Tax Strategies Most Agency Owners Never Consider (ft. Emily Bowie w/ Thorne Advisors) | Episode 222

We sat down with Emily Bowie from Thorne Advisors to talk about the boring, unsexy side of tax strategy and fixing broken agency pricing. Most agency owners lump tax pre

Account Management is Harder Than You Think | Episode 221

[Cold open [Moving to Tampa, podcast camera shaming, and getting called "AI slop" on Reddit.] ends at 12:43.] Account management might be the hardest agency skill to tea

How to Stop Undercharging for Creative Work (ft. Jasmine Sotiropoulos w/ ReWorded) | Episode 220

We sat down with Jasmine Sotiropoulos to talk about the reality of undercharging, learning how to sell services, and niching down without torching your main agency. Jasm

Competitor Interview: From White Label to Niche Agency (ft. Mark Kelly w/ Inbound Revenue) | Episode 219

Mark Kelly built Inbound Revenue by doing the work other agencies were selling. For roughly a decade, white-label Google Ads made up most of his business. It reduced the

The Trade Show Strategy Behind a Six-Figure Niche Agency (ft. Matt Aldrich w/ Pet Engine Marketing) | Episode 218

We sat down with Matt Aldrich of Pet Engine Marketing to break down how he built a six-figure niche agency using trade shows and a $2,500 monthly minimum retainer. Cold

Quality Suffers When Owners Step Away | Episode 217

[Cold open [Steroids, workout hacks, and AI-flagged social content.] ends at 08:25.] Stepping away from your agency before you have a proper scale built out is a fast tr

Competitor Interview: The Agency Built on Revenue Share (ft. Tyler Hoyt w/ Fast Break Digital Media) | Episode 216

We sat down with another competitor, Tyler Hoyt of Fast Break Digital Media, to compare how two niche agencies can serve similar clients while building completely differe

The Mid 2000s Agency Model is Dying | Episode 215

[Cold open [Paintball, sick kids, and the problem with barber fades] ends at 05:58.] The agency model built on evergreen content and one reliable acquisition channel is

This Is the Worst Year for Google Ads | Episode 214

[Cold open [Jake is moving... Again] ends at 10:40.] Google Ads feels weird right now, and we’re trying to figure out what changed. In this episode, we talk about what

Competitor Interview: The $3M Mistake That Changed His Business (ft. Nicklaus Conley w/ Tekton Growth) | Episode 213

We sat down with Nicklaus Conley to talk about what happens when marketing works faster than the business underneath it. Nick scaled his hardscaping company toward $3 mi

Competitor Interview: Did They Build a Better Agency Model? (ft. Ezra w/ Green Frog Web Design) | Episode 212

This week, we brought on Ezra from Green Frog Web Design to talk about what agency owners usually avoid: competitors, pricing, retention, and what “enough” actually means

What We’re Working On in 2026 | Episode 211

[Cold open [Jake turns Iowa’s football stadium into a paintball field] ends at 10:39.] We’re trying to figure out what the next version of our agency actually looks like

AI Is Devaluing Your Agency | Episode 210

[Cold open [Jake’s 7,000-word schema study] ends at 11:56] AI is making clients question what they used to pay agencies for. In this episode, we talk about how clients