The Affiliate Marketing Podcast

AI Affiliate Fraud and the New Era of Partner Vetting

AI is creating new opportunities for affiliate marketers — but it is also lowering the barriers for AI affiliate fraud. In this episode of the Affiliate Marketing Podcas

How Teams Can Scale Affiliate Programs Smarter and Faster with AI

How do affiliate programs scale when teams, partners, and data become more complex? In this episode, we sit down with Margarita Prokopchik, Chief Business Development Of

How AI Localisation is Reshaping Affiliate Growth in the AEO Era

Entering a new market is not just about translating content. For affiliates, operators, and advertisers, successful expansion depends on whether the message, brand, termi

Why Media Buying and AI Help Affiliate Programs Diversify and Thrive

What happens when affiliate marketing is no longer just SEO, and media buying becomes a core part of user acquisition strategy? Lee-Ann Johnstone sits down with Kamila Ł

How AI is Democratising and Personalising Affiliate Program Management

How AI is Democratising and Personalising Affiliate Program Management  What actually happens when AI moves from buzzword to something you can use inside an affiliate pr

How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming

How Affiliates Can Spot Casino Fraud and Build Trust in Online Gaming Welcome back to a brand new season of the Affiliate Marketing Podcast! In Season 26, Episode 1, L

The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI

Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we

The Power of Relationship Management in Affiliate Marketing

Can the fragility of relationships become a strategic advantage in affiliate relationship management? In this episode of the Affiliate Marketing Podcast, Lee-Ann sits do

Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance

Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Infl

What Happens When You Turn Affiliate Marketing Into a Games League

Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network th

When Creators and Affiliates Stop Being Different Budget Lines

What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your

Diversify or Disappear: How Publishers Win in 2026

What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at?  Jorge Barbosa of wecantrack, joins Lee-Ann t

From Small Affiliate to Big Audience: Why Ignorance is not Affiliate Bliss!

What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat pe

AEO, GEO, SEO: Who, What & Why

The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them. If you have been hal

Is Your Affiliate Program Sick? How to Triage It

The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed. If your affiliate program is u

Mastering The Art of Difficult Conversations With Affiliate Partners

The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable.

Why Traction Beats Perfection: Unveiling the Power of HerPlay

From Casino Dealer to iGaming Exit: What Hustle Actually Looks Like You've heard people credit their success to luck. Karolina Pelc doesn't buy it. The founder

Season 24 in Review: The Industry is Changing: Here’s What We Learned This Season

Every major insight, turning point, and uncomfortable truth from the season that changed how the industry thinks about performance If you missed any episode this season,

Rethinking Affiliate, Creator, and Marketplaces with Levanta

The E-Commerce Brand's Guide to Unified Performance Marketing in 2026 If your affiliate and influencer teams are still working in separate silos with separate budge

Open Attribution: The Fix for the Zero-Click Era

Why Every Affiliate Manager Needs to Understand What's Happening to Search Right Now Search is changing faster than most programs can adapt. AI-powered platforms li