The CPG View

The New CMO Playbook: Building the Modern Growth Engine (Ajay Salpekar, GM, Beauty, Food & Beverage, TikTok; Melissa Burdick, President & Co-Founder, Pacvue; Don Brett, Host, The CPG View)

You've said a shopping journey that used to take 19 days can now take just 19 seconds. What's driving that shift, and how are the best brands leveraging TikTok to launch

Beyond the Numbers: How Consumer Intelligence Is Redefining CPG Growth (Kim Cox, North America Sales Leader at NielsenIQ)

The consumer is generating more signals than ever, but more data doesn’t necessarily mean more clarity. What are the signals you believe executives should be paying much

The Future of Commerce Intelligence: Turning Data into Action with AI (Karthik Bettadapura, Co-Founder & CEO of DataWeave)

For years, commerce teams have been trained to look backward. What sold, what worked, what changed. What happens when intelligence starts telling us what to do next inste

The New CMO Playbook: Building the Modern Day Growth Engine (Aisha Khan, Dentsu Commerce NA; Melissa Burdick, Pacvue; and Don Brett, The CPG View)

1. How are you and your team at Dentsu helping brands adjust to the collapsed funnel, where discovery, consideration, and conversion can happen in the same session?2. Whe

From Attribution to Action: Making Retail Media Measurement Matter (Liz Roche, Vice President of Media, Measurement & In-Store Solutions at Albertsons Media Collective )

You’ve built your career across platforms, agencies, publishers, and now retail media. Looking back, what were the pivotal moments that shaped the way you think about dat

The Product Experience Playbook: Winning Across the Physical, Digital & AI Shelf (Simon Angove, CEO of Syndigo)

When product experience becomes an enterprise priority, where does the transformation typically begin? What needs to change internally—from ownership to processes to ways

The New CMO Playbook: Building the Modern Day Growth Engine (Jay Hunter, CEO of K20; Melissa Burdick, President & Co-Founder of Pacvue; and Don Brett, Host of The CPG View)

Before launching K2O, you spent seven years helping scale MaryRuth’s. What did that experience teach you that emerging CPG brands often learn too late?K2O sits at the int

Retail Media Goes In-Store: Reinventing the Physical Shopping Experience (James Hay, CEO of Barrows Connected Store)

You’ve had a front row seat from Mars and L’Oréal to now leading Barrows Connected Store what were the key moments that really shaped your career and point of view? You’

Beyond ROAS: The New Retail Media Playbook for Enterprise Growth (Sherry Smith, President of Retail Media at Criteo)

1. Retail media has become a strategic priority for both retailers and brands, but not every organization is realizing the returns they expected. From your experience, wh

The AI Grocery Playbook: Reinventing Pricing, Promotions & Assortment ( Leon Zhang, Co-Founder & CEO of BetterBasket)

Tell us about your journey. What led you to co-found BetterBasket, and what did you see in the grocery industry that made you believe there was an opportunity to build so

The Content Conversion Gap: Why Visual Intelligence Is the Next Growth Lever (Jehan Hamedi, Founder & Executive Chairman at Vizit)

Once a brand can identify the specific visual, messaging, and creative attributes associated with conversion, what becomes possible that simply wasn’t possible with tradi

From Insights to the Shelf: Building the Next Generation of CPG Brands (Andrew Thomas, Senior Vice President of Marketing at Archer Meat Snacks)

You’ve led marketing efforts across startups and large CPGs before taking the helm at Archer. What have been some of the most defining moments in your journey that shaped

The Next Marketplace Battleground: AI, Profitable Growth & Winning in 2027 (John LeBaron, Chief Revenue Officer at Pattern)

  As online marketplaces mature, where do you see the next major battleground for brands—customer acquisition, profitability, loyalty, data, or something else entirely?Wi

Back to the Fundamentals: The New Rules of Sustainable CPG Growth (Andrea Bielli, Founder & Managing Partner at Sevendots)

What are the fundamentals that brands need to get right first in order to create sustainable growth? Why does penetration matter so much, and what are companies getting

Beyond Fulfillment: The Future of Delivery Commerce (Glory Linsley, Head of CPG Brand Partnerships & Ad Sales at DoorDash)

Consumer expectations around convenience have changed dramatically, especially since the pandemic. From your perspective, how has last-mile delivery evolved from a tactic

Beyond the Amazon Playbook: Building, Scaling & Reinventing in Commerce (Ryan Mulvany, Growth at Growvana)

Would you mind introducing yourself and the company you’re with? Before you became the “Amazonaholic” and recovering thought leader, who were you? What did the early day

The New Rules of Commerce Media: Winning in an Agentic AI World (Melissa Burdick, Co-founder & President of Pacvue)

What has changed most in commerce media, and what should brands and retailers be paying attention to right now? With the pace of change accelerating so quickly, how shou

Beyond the Shiny Objects: Winning Digital Commerce (Arthur Sylvestre, VP Media & Digital at Danone North America)

Can you walk us through your journey to becoming VP of Digital Commerce at Danone and share one or two pivotal experiences or decisions that shaped your path? In your ro

The Commerce Strategy Playbook: Navigating the Next Era of Retail Growth (Bryan Gildenberg, Founder & CEO, Confluence Commerce).

You have spent years analyzing the intersection of retail, commerce, and organizational strategy. From your perspective, what are the biggest assumptions about modern com

Leading Through the Noise: The People, Decisions & Clarity That Drive Performance (Jason Baumgarten, Partner at Spencer Stuart )

Let’s start with your journey. You’ve gone from strategy consulting to now leading Spencer Stuart’s CEO and Board Practice globally. Looking back, what moments or experie