The 37 | A Podcast for Marketing and Media People

Advertising Week Special: When Did We Stop Asking Questions? | The 37

A TikTok panel promised a 50% time savings based on two advertiser accounts. Then it announced a new ad network with one billion users and said almost nothing else about

Advertising Week Special: Build What Matters, Download the Rest | The 37

A multi-step campaign build dropped from 40 hours to 10 with an agentic workflow. It was one of the few hard numbers at Advertising Week, and Jordan Broihier says only ab

Advertising Week Special: Why Attention Isn’t Enough Anymore | The 37

A panel at Advertising Week showed a campaign with three times its expected add-to-cart rate, higher household penetration and higher ROAS. It won on strategy. Nobody exp

Advertising Week Special: Who Wins When AI Runs Retail Media? | The 37

Conversions will double. Cost per click will drop 25%. Those are the claims from platform-run beta tests, and Joe has a name for them: controlled experiments designed to

The Dwight Schrute Test for Marketers: Would an Idiot Do That? | The 37

CPM means cost per thousand. Reach isn’t impressions. Demand Gen isn’t Lead Gen. And a bibliography at the end of your POV tells the client exactly who wrote it.  Dwi

Retail Media Now Charges for Access: Inside JBP Season | The 37

$10,000 for access to senior leadership. $26,000 to use your own sales data. It’s JBP season, the asks are up 20 to 100%, and almost none of it is media.    A nine-year

Why “I’ll Get Back to You” Costs Agencies Clients | The 37

Open the kimono. Double-click into that. Can I get a copy of the deck? We rank the call phrases we can't stand, and the one that costs clients.    Cox Media Group's "Ac

Everyone Blames AI for Layoffs. We Looked at Offshoring Instead | The 37

Tech cut about 1.6% of its workforce this year. Advertising and media cut about 4%. Everyone blames AI, so this week we look at offshoring instead.    Holding companies

Fire Your Marketing Team for AI? 120 Pitches in One Hour | The 37

One hour of scrolling brought 120 pitches promising free clients, AI agencies that replace your team, and blind funding offers. We're not buying it.    Influencers on L

Everyone Blames AI for Layoffs. We Looked at Offshoring Instead | The 37

General Mills cut prices and lost volume. Conagra held prices and lost more. Kraft Heinz spent more on marketing. Guess which one is turning around?    Marketing is alm