Insights & Innovators Podcast from MRII

Rediscovering The Value Proposition for Insights with Mary Beth Jowers

AI may automate research execution, but the bigger opportunity is refocusing insights on its core job: shaping better business decisions through deeper consumer and marke

How Great Insights Teams Make Every Study Count with Daniel Graff-Radford

The opportunity has never been better for insights teams to earn a meaningful seat at the strategy table by reducing busy work and focusing on the key data that drives de

The Redesign of the Insights Industry with Jim Whaley

The insights industry isn’t in decline, it’s being redesigned, and AI is accelerating that shift. In this episode, Jim Whaley, CEO OvationMR, joins host Jon Last, Preside

Agentic Shopping and AI-Mediated Consumer Behavior with Steve Phillips

When AI agents can research products in depth and make tailored recommendations, the traditional role of brand as a trust shortcut may shrink. In this episode, Steve Phil

Key Consumer Attitudes Toward AI with Idil Cakim

Four out of five US adults don’t trust an AI-generated ad, AI-driven product, or service, and that gap between business adoption and consumer acceptance is growing. In th

AI-Empowered Insights: Charting a Course as a Strategic Copilot with Ricardo Dalmas

The old “commission research, present findings, move on” model is breaking as growth fragments, media splinters, and AI accelerate decisions. Ricardo Dalmas, Global VP of

Policy Shifts, Governance, and Trust in AI with Arundati Dandapani

The organizations that will lead with AI are those that balance privacy and utility through transparency about methods, limitations, and responsibilities across the data

People Tell AI Things They Won’t Tell Researchers with Alfred Wahlforss

Why do people often open up more to an AI moderator than to a human researcher? In this episode, Nick Graham (Founder, Vertemis) speaks with Alfred Wahlforss, CEO and Co-

Beyond the Hype: Real Evidence from AI-Moderated Research with Matteo Cera

A human connection may build more rapport, but it may not change what people disclose. In this episode, host Zontziry “Z” Johnson, Founder of MRXplorer, talks with Matteo

Building Human Connections in the Era of AI with Stacy Taffet

If everything becomes perfectly optimized, it all starts to look the same, and that’s where brand building dies. In this episode, Nick Graham, Founder of Vertemis, speaks

Trust But Verify: Validating AI in the Insights Industry with Christopher Barnes

In this Insights and Innovators Podcast episode, host Niels Schillewaert (Head of Research, Conveo.ai) speaks with Christopher Barnes, President of Escalent, about how ma

Beyond the Hype: Making AI Work in Insights with Pankaj Chopra

Most AI projects fail when teams treat AI like a plug-in tool instead of a fully integrated system embedded in real workflows. In this episode, Nick Graham, Founder of Ve

How Can Insights Agencies Grow and Become Indispensable with Paul Griffiths

“If we can’t demonstrate our value, we may not deserve to exist.” Paul Griffiths, Founder, Client Advocates, joins host Nick Graham, Founder, Vertemis, to unpack what ins

How Biases and Blindspots Block Great Marketing with Roger Jackson & Dr. Tim Holmes

Some of the biggest barriers to great marketing aren’t in consumers’ minds, but in marketers’ own blind spots and biases. In this episode, Nick Graham, Founder, Vertemis,

How to Manage Culture with Tara Marotti

Culture won’t move at the speed of strategy, so leaders have to back up the message with consistent actions. In this episode, Jon Last, President, Sports and Leisure Rese

Burning Bright Without Burning Out with Jing Mertoglu

Energy is “oxygen for leadership,” and it’s a choice you make in every interaction. Jing Mertoglu, Global VP Insights and Analytics, Suntory Global Spirits, joins host Ni

The New Research Architecture with Carol Haney

“Don’t let AI make you stupid” is the warning at the center of this conversation about how research is changing. Carol Haney, Head of Data Science, Statistics & Research

How To Turn Insights Into Real Business Impact with Elizabeth Oates

If your insights are only “interesting,” they can easily get ignored, so start with the business choice you’re trying to influence. In this episode, Nick Graham, Founder,

How Insights Drive Disruption with Vineet Mehra

“Today is the worst AI we’ll ever have,” and that shift is rewriting what insights teams must deliver. In this episode, Vineet Mehra, Chief Growth & Marketing Officer, Ch

How to Build the Insight Edge with Vivek Banerji

More information doesn’t automatically lead to better insights, and the relationship between data and insight is nonlinear. Vivek Banerji, Author & Founder, Insight Dojo,