On Scope: The Marketing Podcast

What Executives Really Think About AI

Michele Evans is the artificial intelligence (AI) advisor to the stars. In her role as the founder and CEO of NxtWaves, Michele helps CEOs and leadership teams navigate t

Your Tech Stack Is Actually Not Ready for AI

With so much hype around agentic AI, it can be difficult for marketers to know where the real value lies or how they need to position their existing technological capabil

Your Guide to Winning the Holiday Season

As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in retail and digital commerce and identifying how th

Microgenerations, Perceptions of AI, and How Your Brand Can Win the Future

Microgenerational research is a personal passion for Armida Ascano, chief insights officer at Trend Hunter. She first became interested in the field years ago when she no

Bonus Episode: A Marketer’s Guide to Sustainable AI with Responsible AI’s Manoj Saxena

How do brands reconcile their sustainability pledges with the rapid acceleration of artificial intelligence (AI), a technology that comes with a set of valid ecological c

Bonus Episode: How Brands Are Activating Around the World Cup with StackAdapt’s Greg Joseph

With the 2026 FIFA World Cup ready to kick off, brands are gearing up for one of the most anticipated marketing opportunities of the year. But with activations ranging fr

Bonus Episode: Why Personal Branding Is Your Company’s Secret Weapon with LinkedIn’s Alex Josephson

On a special bonus episode of On Scope, Alex Josephson, VP of BrandWorks at LinkedIn, went live on LinkedIn with host Mike Berberich for a deep dive on how marketing and

What Beyoncé Can Teach You About Marketing with Dr. Marcus Collins

Dr. Marcus Collins, an author and clinical professor of marketing at the University of Michigan, is an expert on culture and how it influences human behavior. As both an

You're Overthinking Your Media Strategy with Infolinks Media’s Bob Regular

Bob Regular, CEO at Infolinks Media, has been in ad tech long enough to see every hype cycle come and go. With all that experience, Bob now maintains that the marketing i

It's Time Marketers Slay Their Strategic Enemies with Laura Ries

Laura Ries is a globally recognized branding strategist and bestselling author of the book, The Strategic Enemy: How to Build and Position a Brand Worth Fighting For. Sin

Mastering Culture in Every Dimension

Kellie Pean and Alyssa Convertini Lindquist are the co-founders of Brand New: A Collective, a bicoastal and award-winning marketing agency with disciplines across creativ

Tapping Into the Power of Neurodiversity in Business Performance

Rita Ramakrishnan is an executive coach with more than 15 years’ experience leading people strategy and helping neurodivergent executives turn their cognitive differences

Is Playing It Safe The Biggest Risk Your Brand Can Take?

Gravity Research’s Joanna Piacenza has a knack for driving enterprise growth through research-backed thought leadership and integrated marketing strategy. As VP of though

Everything You Need to Know About Maximizing NIL Partnership Value

Since 2021, when the Supreme Court rejected an NCAA appeal of its antitrust lawsuit, student athletes have been able to receive compensation for licensing their name, ima

Digital Fixation Is Leading Brands Astray with Dr. Mara Einstein

With more than 20 years of experience working as an executive at NBC, MTV Networks, and major advertising agencies with accounts such as Miller Lite, Uncle Ben’s, and Dol

How Marketers Can Take Back Marketing with Accenture Song’s Arun Kumar

Arun Kumar is an accomplished global data and marketing leader with a proven track record of setting strategies and developing products that stimulate business growth whi

Lessons from This Year's Super Bowl Ads with Zappi CMO Nataly Kelly

Every year at the conclusion of the Super Bowl, Zappi conducts a real-time analysis of the ads, generating a robust report on which commercials performed well, which miss

Why The Puppy Bowl is Advertising's Real Big Game with Twyla Huang-DiSimone

This Sunday, marketing’s biggest event returns. No, we’re not referring to that event. We’re talking about the Puppy Bowl, obviously. Ahead of this momentous occasion, Tw

Your Brand Is In Trouble: A Look Into The Future of Marketing with Faith Popcorn

Faith Popcorn is a futurist to the Fortune 500, best-selling author, and renowned global speaker. The New York Times once dubbed her “the trend oracle” and Fortune has ha

Introducing the Future Marketer with ANA CEO Bob Liodice

On the season two premier of On Scope, ANA CEO Bob Liodice returns to discuss the skills and traits that marketers will need in 2026 and beyond. Along with host Mike Berb