Mastering Local Marketing: Sales and Marketing Strategies for Small Business Growth

5 Ways to Increase Your Conversion Rate

What if you could increase your sales without spending another dollar on advertising? Most small businesses focus on attracting more customers, but what if the real opp

What Meta Advertising Metrics Are Important?

Are your Facebook and Instagram ads working, or are you just looking at numbers without knowing what they mean? Jim asked Matt to break down real Meta advertising resul

Are Connnected TV (CTV) Ads for Me?

What if you could advertise on the same streaming platforms as major national brands, but target customers right in your own backyard? In this episode of Mastering Loca

You're Making It Too Hard to Give You Money

This may surprise you. Your competitor may not have a better product, better service, or even better pricing. They may simply be easier to buy from. Customers don't exp

Are You Marketing What You Want to Sell?

Look at your website, your social media posts, your ads, and your last email. What are you trying to sell? Now ask yourself a different question: Is that what you actua

Where Did Your Last 20 Customers Come From?

Today we're talking about the last 20 people who actually gave you money. Did they find you on Google? See an ad? Get referred by another customer? Drive past your loca

Matt's 30-Minute Marketing Audit

If you gave Matt 30 minutes inside your business, he wouldn't start with your Instagram account. He wouldn't ask how many followers you have. And he probably wouldn't e

How Much Should A New Customer Cost?

You spend $100 on advertising and get one new customer. Is that good or terrible? What if we told you there's absolutely no way to answer that question without knowing

From Cupcakes to Vending Machines: Marketing & Growing a Local Brand with Michelle Wainwright

Cute as a Cupcake has grown beyond a traditional bakery model. Today, the business reaches customers through its storefront, events, a food truck, and now vending machine

Your Latest Marketing Questions Answered: Part 2

Companies spend months researching new products, so why do so many of them still fail? Part 2 of our Mastering Local Marketing Q&A tackles some of the harder questions

Your Latest Marketing Questions Answered: Part 1

What actually makes someone choose your business when competitors are selling something almost identical? In part 1 of our Mastering Local Marketing Q&A, we dig into th

Why AI Marketing is Starting to Blend In

Have you noticed how much easier it has become to create marketing content with AI? The problem is everyone else has noticed too. Businesses are pumping out more emails

The Business People Remember After Disaster

Have you ever wondered how your business would respond if your community suddenly lost power, communication and access to basic services? Because when disaster hits, pe

Eight Digital Marketing Strategies That Convert

Most businesses assume that growth requires more attention. More website traffic. More followers. More advertising. More leads. But attracting people is only half the

Segmentation Is Email Marketing's Advantage

Most businesses treat their email list like one large audience. Every subscriber receives the same promotion, the same announcement, and the same message at the same ti

Is Your Business Stronger Without Social Media?

Most businesses assume thei need social media. But what if relying on it too heavily is acutally holding them back? Followers can disappear. Reach can collapse. Algor

$100 Million Marketing Secrets Hiding in Costco

Walk into Costco for a few items and somehow leave with a cart full of things you never planned to buy. That's not luck. That's marketing strategy. Some of the world'

What's Really Holding Your Business Back?

Most business owners can quickly explain why their company is not growing faster. They need more customers. Their competitors charge less. Marketing has become too expens

What Great Salespeople Notice Part 3: Sales Buying Signals Most People Miss

The customer starts asking about delivery. They compare two specific options. They want to know what happens after they sign. These may sound like ordinary questions, b

What Great Salespeople Notice Part 2: Objections Customers Never Say Out Loud

The customer seemed interested. They asked questions, listened to the explanation, and appeared ready to move forward. Then they said they needed to think about it. S